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Anyone with a discerning eye can see that there is a hidden pain point in the domestic home port cruise products. In order to cater to the short vacation characteristics of domestic tourists, most of them are short routes of 5-6 days. Frankly speaking, the experience is average and highly homogenized.

For example, Shanghai Port can basically only go to Japan and South Korea. But Japan and South Korea are shopping destinations, not classic cruise destinations. Tianjin Port is even worse. It takes one day to leave Bohai Bay and another day to enter Bohai Bay, which means there are extra sailing days. The water in Bohai Bay is not very attractive and cannot be photographed.

Compared with various international high-quality routes, this is a cheap version of the itinerary. Other domestic home ports have not yet become popular, and there are not many options for routes or ships.

Shipping companies are not unaware of these problems, but they have insisted on short-haul products for so many years because they are familiar with the market. For shipping companies, short-haul operations between Japan and South Korea are more mature and do not require any innovation.It is short, flat and fast, operates by a mechanisation system, and can just grab people and go, with greater scale benefits.

However, under the homogeneous product model, once there is an imbalance between supply and demand, supply exceeds demand, and the cabin vacancy rate rises, a price war is inevitable.In fact, the hardest hit areas in this summer's cruise price war are the short routes between Japan and South Korea.

Even the best ship needs to be matched with its destination. Looking at the world's famous cruise ships, there is usually a strong correlation between the ship and the destination. For example, Silversea Cruises is for the Galapagos, Princess Cruises is for Alaska, Norwegian Cruise Line is for the fjords of Norway, and so on.