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Developing rural tourism based on characteristic industries is called theme industry rural tourism, which focuses on the integrated development of industries. It is necessary to achieve rural industrial upgrading with the overall idea of ​​"one body, two wings, and comprehensive integration". "One body" refers to the main industry, which refers to the industry that plays a decisive role in the economic development and tourism development of a certain rural area. "Two wings" is the extension of the chain around the main industry, and divides the rural industry into "front-end" and "back-end" industries from the perspective of different functions for tourists.

01Ignite the main industry and build core attraction

The main industry is the foundation. The first step in developing rural tourism is to meet market demand, tap the potential of local rural industries, form core attractions, establish industrial brands, and form the first batch of customers, laying a solid foundation for the development of subsequent tourism elements and the extension of the industrial chain.

1. Target local advantages and determine the main industries

First of all, the main industry needs to meet the conditions of distinctive characteristics, good foundation, and certain competitive advantages in the region. It can be an industry that already exists in the rural area or an introduced industry.

Secondly, the development value of the main industry must resonate in the market and explore market potential through survey questionnaires, interviews and other means.