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Image source: BYD official

After launching Song L DM-i and Song PLUS DM-i on July 25, BYD released the 2025 Seal and Seal 07DM-i on August 8, just two weeks later.

He Zhiqi, executive vice president of BYD Group and COO of passenger vehicles, also joked at the press conference, "I didn't expect to see you again so soon. Do you think BYD's recent speed of launching new cars is a bit surprising?"

Such a dense release of products has indeed made people sigh: "No one can catch up with the speed of new product releases!"

Why does BYD release new products so intensively?

One of the reasons may be that the competition in the second half of the year is still fierce, or even more fierce. For BYD, although it is already the "big brother of new energy", the "big brother" also has pressure.

Last year, BYD sold over 3 million vehicles, a year-on-year increase of 61.8%. Although BYD sold 1.948 million passenger cars from January to July, a 29% increase over the same period last year, the growth rate has slowed down in comparison. In order to maintain high-speed growth, it is necessary to keep innovating technology and products, and maintain a competitive advantage in price.

There is another background. The latest data from the China Passenger Car Association shows that the national passenger car market sold 1.72 million vehicles in July, of which new energy passenger vehicles sold 878,000 units. The monthly retail penetration rate reached 51.1%, exceeding 50% for the first time.

BYD Chairman and President Wang Chuanfu predicted at the beginning of the year that the transformation of the automobile industry has entered a deep water zone, and the development of new energy vehicles will only accelerate, and there will be no opportunity for enterprises to slow down. Based on this judgment, BYD must go all out and continue to accelerate its development.

In He Zhiqi's view, "new energy vehicles have truly become the mainstream of the market, while fuel vehicles have gradually been marginalized. The popularity of new energy vehicles has not only changed people's travel methods, but the development of intelligence is also changing people's car experience. Therefore, we must not only keep up with the pace of the market, but also keep up with changes in user needs."

In order for new products to be launched faster, there is another prerequisite, that is, production capacity must keep up. In recent years, BYD's sales have almost doubled every year, and its production speed has also accelerated. It took only three years to increase from the 1 millionth to the 8 millionth, and only more than three months from the 7 millionth to the 8 millionth.

In July just past, BYD's factory in Thailand was completed, and its 8 millionth new energy vehicle, BYD Dolphin, rolled off the production line, making it the first automaker in the world to achieve the rollout of its 8 millionth new energy vehicle.

In summary, "the more children you have, the easier it is to fight", BYD will continue to invest in "feeding stronger and stronger children" to compete for the market and grasp the market development trend, and it will still be the strongest "roll king" in the market.

What did the “Double Leopards” bring out this time?

First of all, the price is what everyone is most concerned about. The 2025 HaiSeal is priced between 175,800 yuan and 239,800 yuan, which is 4,000 yuan lower than the starting price of the old model, and the configuration has been improved. It is the first pure electric sedan of BYD's e-platform 3.0 Evo.

The 2025 Seal DM-i was renamed Seal 07 DM-i. The starting price is 10,000 yuan lower than the current Seal DM-i's starting price of 149,800 yuan. The price ranges from 139,800 yuan to 195,800 yuan. It has been replaced with a new powertrain. It is BYD's first mid-to-large sedan equipped with the fifth-generation DM technology.

From the perspective of price comparison, whether it is the pure electric 2025 Seal or the Seal 07 DM-i, the main feature is "increase quantity without increasing price", and the cost performance is higher.

Specifically, in terms of configuration, the 2025 Haibao is equipped with a number of BYD's pioneering technologies, such as CTB battery-body integration technology, efficient twelve-in-one intelligent electric drive system, intelligent up-current fast charging, intelligent terminal fast charging, and intelligent boost fast charging.

However, what is most impressive about the 2025 HaiSeal is that its entire series is equipped with 1200V silicon carbide electronic control, uses a motor with a maximum speed of 23,000 rpm, and can reach a maximum speed of 240km/h. It is known as the "fastest BYD."

At present, the speed of domestic B-class cars is usually around 220km/h. What does it mean that the 2025 Haibao can reach a speed of 240km/h?

In simple terms, BYD's 2025 Haibao is also competitive in terms of performance and safety. Because the faster it runs, the higher the requirements for the car itself. First of all, the power system must be able to meet such high speeds, the body strength must meet certain requirements, and there are also wind resistance coefficients, etc.

The 2025 Haibao is also BYD's first model equipped with laser radar. In terms of intelligence, the 2025 Haibao has up to 31 sensors throughout the vehicle, and the God's Eye advanced intelligent driving assistance system - DiPilot 300, which can achieve high-speed navigation (HNOA) and city navigation (CNOA).

The Haibao 07DM-i is BYD's first mid-to-large sedan equipped with the fifth-generation DM technology, and its most impressive feature is its fuel efficiency.

Under NEDC conditions, the fuel consumption of the Haibao 07DM-i is as low as 3.4L/100km, and the maximum comprehensive driving range with full fuel and full power is over 2000km. In addition, the Haibao 07DM-i is also the first model equipped with the fifth-generation DM technology 1.5Ti engine, which makes up for the previous shortcoming of insufficient power.

Overall, BYD's latest two models not only have higher prices, but also have some new selling points in terms of technology and configuration. Whether it is performance or energy consumption, they are the points that consumers pay special attention to when buying a car.

BYD's "Song-Song" was launched on July 25, and its sales exceeded 10,000 units in the first week after its launch, and 101,437 units were sold in July. So, can BYD's "Song-Song" bring the same market sales or influence?(This article was first published on Titanium Media App, author: Zhang Min)