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Interface News Reporter | Song Yiting

In the morning of August 8, the real estate industry opened higher against the trend. As of press time, Shenzhen Property A (000011.SZ）、Union Bank（002285.SZ) once hit the daily limit, and now both have risen by more than 8%, Beichen Industry (601588.SH）、Urban Construction Development（600266.SH),I love my home(000560.SZ) and others followed suit. The reporter called the Shenzhen Property A investor hotline and asked about their views on the real estate industry in the second half of the year. A staff member from the securities department of Shenzhen Property A said: "We are now looking at the entire Shenzhen real estate market.The policies are definitely beneficial, but the market’s reaction remains to be seen.However, according to the recent policies, the recent sales of the houses are also quite good.We feel that the market is still recovering.”

On the news front, on the afternoon of August 7, Shanghai Pudong New Area Real Estate Building held the fourth batch of centralized land supply activities this year. The xh128D-07 plot in Xietu Street, Xuhui District was finally won by Greentown at a total price of about 4.8 billion yuan.The floor price is 131,000 yuan/square meter, and the premium rate reaches the maximum limit of 30%.The plot of land broke the record for the most expensive land in China auctioned by R&F Properties in Shanghai in 2016.

Since the beginning of this year, the sales of luxury homes in the core areas of first-tier cities have been hot. In March this year, Shanghai Zhonghai Shunchang Jiuli sold out, with sales of 19.65 billion yuan, setting a record for a single launch; in June this year, Shenzhen Zhonghai Shenwan Jiuxu opened for sale, attracting tens of billions of yuan in a single day. In Shanghai alone,In the first half of the year, more than 2,025 luxury homes with a total price of over 25 million were sold, with a total sales volume of over 71 billion, directly exceeding the total sales volume of the whole of last year., setting a new record in Shanghai's history.

Regarding the record-breaking land price per square meter in Shanghai, Guotai Junan Securities Research Report on August 7 predicted that the event would boost the Shanghai property market to a certain extent. The report pointed out that although the record-breaking land price per square meter appeared in Shanghai, from the perspective of credit expansion,The total amount still matters more than the unit price.Therefore, it cannot be said that the Shanghai property market is already in an overheated state as indicated by the highest-priced land. On the contrary, the total amount of land acquired is still relatively small, implying that the property market is still in recovery.Policy expectations will remain supportive rather than tightening.

According to Greentown China (03900.HK) announced on August 6 that in July, Greentown Group's self-invested projects achieved sales of 2,826 units, with a sales area of ​​approximately 360,000 square meters.The sales amount for that month was approximately 10.6 billion yuan, and the average sales price was approximately 29,800 yuan per square meter.In the first seven months, Greentown Group achieved contract sales of approximately 3.2 million square meters and contract sales of approximately RMB 96.4 billion, of which the equity attributable to Greentown Group was approximately RMB 67.9 billion.last yearThe self-invested projects achieved sales of 2,684 units, with a sales area of ​​approximately 400,000 square meters.The sales amount for the month was approximately 10.2 billion yuanThe average selling price is about 25,500 yuan per square meter.

Several leading real estate companies recently disclosed their sales data for July.

• Poly Development600048.SH) said on August 7 that the company achieved a contracted area of ​​1.4495 million square meters in July, a year-on-year decrease of 18.86%;The contract amount was 25.318 billion yuan, a year-on-year decrease of 18.33%.In the first seven months, the company achieved a contracted area of ​​10.992 million square meters, a year-on-year decrease of 29.62%; the contracted amount was 198.654 billion yuan, a year-on-year decrease of 25.83%. It is worth noting thatPoly Development's contract value in June was 42.014 billion yuan, a month-on-month decrease of 39.74% in July.
• Vanke A（000002.SZ) announced on August 6 that the company achieved contract sales of 1.455 million square meters in July.Contract sales amount: RMB 19.21 billionIn the first seven months, the company achieved a total contract sales area of ​​10.85 million square meters and a contract sales amount of 146.55 billion yuan. According to calculations by Jiemian News,Vanke's contract sales amount in July fell 23.56% month-on-month and 12.88% year-on-year.
• Gemdale Group (600383.SH) announced on August 7 that the company achieved a contracted area of ​​439,000 square meters in July, a year-on-year decrease of 25.64%;The contract value reached 6.1 billion yuan, a year-on-year decrease of 41.94%.In the first seven months, the company's cumulative contracted area was 2.842 million square meters, a year-on-year decrease of 46.38%; the cumulative contracted amount was 42.21 billion yuan, a year-on-year decrease of 56.18%. According to calculations by Jiemian News,The contract value of Gemdale Group in July dropped by 7.99% month-on-month.
• Sunac China01918.HK) said on August 6 that the group achieved contract sales of approximately RMB 1.41 billion in July, contract sales area of ​​approximately 129,000 square meters, and an average contract sales price of approximately RMB 10,900 per square meter. According to calculations by Jiemian News,Sunac China's contract sales amount in July fell 9.62% month-on-month and 72.46% year-on-year.

In general, on August 1, CRIC released the "Top 100 Chinese Real Estate Enterprises Sales from January to July 2024" ranking.In July, the sales amount of the TOP 100 real estate developers decreased by 36.4% month-on-month and 19.7% year-on-year.

Although the sales data of most leading real estate developers declined both year-on-year and month-on-month in July, many institutions are optimistic about the subsequent development of the real estate industry in terms of policies and fundamentals.

• Zhongtai Securities' research report on August 6 believes that recently, many places have continued to carry out in-depth reforms of housing provident funds and continue to promote the "sell old and buy new" model.It is expected that more loose policies will be released in the future, and the sector's valuation may be repaired to a certain extent.
• Caixin Securities' research report on August 5 stated thatA series of recent deployments by the central and local governments indicate that the tone of real estate regulation in the next stage will be more active.The focus of policy regulation has gradually shifted from the supply side to the demand side. Coupled with the recent decline in indicators such as the housing price-to-income ratio and the mortgage burden ratio, housing demand may be further released, providing support for the repair of the fundamentals of the real estate market. Considering that the absolute volume of commercial housing sales is still at a low level and the differentiation between cities of different levels is still obvious, it may still take time for the overall market to recover.We look forward to further stabilization of core cities.