“One-price” gold jewelry sales hides hidden tricks. How to understand clearly?
2024-08-07
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Recently, the news that the "one-price" gold jewelry sales are full of scams has become a hot topic, and many guides to avoid pitfalls have appeared on social platforms.
The reporter found that as the price of gold continues to rise, domestic gold jewelry is hot-selling. Among them, the unique "one-price" gold jewelry is favored by many consumers because of its exquisite workmanship and complex craftsmanship. However, many consumers found after purchasing that the price of this type of "one-price" gold jewelry, if calculated by "gram weight", is much higher than the market price. If you need to exchange or return the goods due to style or other reasons, it is often difficult, either you need to pay more extra fees or bear a considerable loss.
Consumers also generally complained that gold shop sales staff often "did not clearly inform the weight of the relevant products", which led to them being tricked. Data provided by a consumer platform showed that among the more than 5,000 complaints about gold products received from the beginning of this year to now, complaints about "fixed price" gold accounted for 62%, and most of the complaints were caused by this situation.
Such a consumer dispute occurred in Guangdong recently. When Ms. Huang went to a local jewelry store to buy gold jewelry, she chose a "fixed price" gold ring on the recommendation of the clerk. When Ms. Huang asked about the "weight" information, the clerk claimed that the "fixed price" jewelry could only be weighed after purchase. After checking out, Ms. Huang found that if she only calculated the "weight" of gold, the price of the gold contained in the ring was equivalent to twice the market price. At this time, Ms. Huang proposed to cancel the transaction, but was rejected by the clerk, and then chose to complain. When the law enforcement officers of the local market supervision department arrived at the scene to check, they found that the weight of the product was marked on the inside of the "fixed price" product tag, but the clerk deliberately concealed it when selling. After education and persuasion, the store agreed to refund and return the goods.
The reporter found that the consumer disputes caused by the "one-price" gold jewelry sales are mainly concentrated in the lack of transparency in the buying and selling process, and the restrictions on replacement conditions. In some gold shops, this has even become a routine operation. So, can gold jewelry be sold at a "one-price" price?
In fact, "one-price" gold jewelry is the main selling product of many gold shops. According to industry insiders, "one-price" gold jewelry is not the same as the international gold price, including some investment gold bars. Its price is mainly composed of two parts: one is the price of gold itself, and the other is the process fee or processing fee generated by different processes. At present, there is no unified standard and requirement for the purity of "one-price" gold jewelry. However, whether it is sold at a "one-price" or by "gram weight", it does not violate the law.
Judging from actual sales conditions, the factor that attracts consumers to buy "fixed-price" gold jewelry is mainly because most of its styles are novel and beautiful. However, since gold itself has a certain investment value, some consumers are also concerned about the grams of gold it contains, which will also affect their purchasing behavior.
However, some merchants have the mentality of "pretending to be ignorant while knowing the truth". Most of them only indicate the price, gold content, and craftsmanship on the product labels, but rarely indicate the "weight" in a prominent position, and some even do not indicate the "weight" at all. Even if consumers actively ask, they will deliberately conceal or shirk the information. This can easily lead to consumers buying without knowing the truth, which lays the hidden dangers for various disputes.
my country's Consumer Protection Law clearly stipulates that consumers have the statutory right to know, and business operators have the obligation to inform consumers truthfully. Specifically, in the sale of gold jewelry, business operators should promptly inform and remind consumers of information related to their rights and interests, such as the "gram weight" of gold and jewelry exchange rules, in a clear and explicit manner, otherwise they may be suspected of infringing on consumers' right to know.
So, how to regulate the market and let consumers know clearly about the frequent "one-price" gold jewelry sales disputes? Lawyer Yue Xuefei believes that the main reason for the relevant disputes is that the sellers and consumers have not reached an agreement on the price composition of the relevant gold jewelry. In the eyes of the seller, the processing fee may account for more than 50% of the total price; but in the eyes of the consumer, the price of gold itself is the key factor in determining the total price. Especially when the seller does not accurately inform the "gram weight", the consumer may think that he has been induced to consume or even defrauded. Therefore, overall, this is still a question of transaction transparency. If the seller fulfills the obligation to clearly inform, and the consumer is still willing to pay for the "one-price" gold jewelry after fully understanding the situation, then there is no infringement. However, if the seller deliberately conceals relevant information, or even deliberately fabricates and makes up information in order to facilitate the transaction, the relevant administrative department can impose corresponding administrative penalties on it in accordance with the Consumer Rights Protection Law and other relevant regulations.
Yue Xuefei also reminded that when consumers buy any item, they have the right to ask the merchant to clearly inform them of the price, origin, main ingredients and other information of the goods. They can also ask the merchant to provide written evidence for important details, which can be used for later rights protection. When buying gold jewelry, you should also be particularly vigilant and keep your eyes open. Not only should you pay attention to the style and price of the product, but you should also carefully check the key information such as specifications, weight, and content on the product label. For merchants who refuse to inform the "weight" of the product on the grounds of "fixed price", consumers should be cautious when purchasing, and can seek help from regulatory authorities if necessary.
Kankan News Reporter: Jinmei, Ruanli, Youwei
Editor: Ruan Liyouwei
Editor: Jin Mei
