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On August 6, Dongfang.com reporter Cheng Qi reported: "A bracelet worth 6,000 yuan weighs 6 grams, and each gram costs 1,000 yuan. On that day, the gold price was only 638 yuan per gram. If you knew that the price of fixed-price gold was so much more expensive, you would definitely not buy it." Recently, consumer Mr. Zhao complained to the Minhang District Consumer Protection Committee. He bought a "fixed-price" bracelet in a gold shop, but when he got home, he found that this bracelet, which cost 6,000 yuan, only weighed 6 grams, and the gold price was as high as 1,000 yuan per gram. Mr. Zhao asked the merchant to replace it with gold jewelry of the same value calculated by gram, but the merchant said that he could replace it but he had to pay the depreciation fee.

Gold costs 1,000 yuan per gram? Was it clearly stated when it was sold? This is the focus of the dispute.

After learning about the dispute between the two parties, the District Consumer Protection Committee arranged for the two parties to conduct face-to-face mediation. During the mediation, the store manager explained that the gold jewelry on the market is divided into two types: weight-based and fixed-price. Non-similar products are generally not interchangeable. For example, after purchasing a fixed-price jewelry, it cannot be replaced with a jewelry calculated by gram, unless the consumer pays the depreciation fee for the replacement. The manager also said that when the clerk introduced the product at the counter, he emphasized to Mr. Zhao that he was about to buy a fixed-price gold bracelet and the sales rules of fixed-price jewelry. The bracelet also has a corresponding label indicating the weight.

Mr. Zhao disagreed with this, saying that the clerk did not explain the difference between the two types of gold during the purchase process, which misled him to some extent. If he knew that the price of fixed-price gold was so much more expensive, he would definitely not buy it.

Finally, under the coordination of the Consumer Protection Committee, the merchants agreed to give consumers a certain amount of price difference compensation.

There is information gap in the "one-price" gold trading. The Consumer Protection Committee recommends the implementation of "one form"

In recent years, consumer disputes caused by "fixed price" gold due to opaque information and limited exchange conditions during the transaction process have occurred frequently. Compared with gold jewelry by gram, fixed price gold jewelry often uses 3D hard gold, ancient gold and other craftsmanship, and is more novel and beautiful in color and shape. Consumers are easily tempted by its "appearance" and sales inducement, and choose to buy it on impulse. However, when fixed price gold jewelry is converted into gram, the selling price is significantly higher than the gold price of the day, and it cannot be exchanged with gold by gram, which is easy to cause subsequent disputes.

In this regard, the Minhang District Consumer Protection Committee suggested the implementation of "one form" to make the sale of gold jewelry more transparent. When consumers buy gold jewelry, merchants should inform them of the specific information of the jewelry in advance and issue relevant forms, which should clearly indicate the product name, specifications, pricing method, metal content, product weight, price and other necessary information, and consumers should confirm and sign them, so as to fully protect consumers' right to know and right to choose.

【Consumption Tips】

When purchasing gold jewelry, consumers must pay attention to the following matters to avoid unnecessary disputes and losses:

1. Clear purchase intention:

Before buying, please clarify your purchase intention, whether it is traditional gold jewelry calculated by gram or a fixed price product. If consumers pay more attention to the weight and purity of gold, it is recommended to choose products calculated by gram.

2. Understand fixed-price products:

Fixed-price products usually refer to products with fixed prices that are not calculated based on the weight of gold. Such products may have unique designs and craftsmanship, but the prices are relatively high. Please carefully understand the product details, including weight, purity, craftsmanship, etc. before purchasing, and confirm whether you can accept the price.

3. Store clerks should be cautious when selling products:

During the shopping process, if the clerk recommends a fixed-price product, please be vigilant and do not be misled by its exaggerated propaganda. Be sure to ask for detailed information about the product, including weight, purity, price, etc., and consider your actual needs and budget. If the operator refuses to provide relevant information or refuses to inform you on the grounds of "fixed price" when asking for purchase, consumers should purchase with caution.

In short, when consumers buy gold jewelry, they should carefully understand the product information and be careful to distinguish when listening to the merchants' propaganda. At the same time, the majority of merchants should also operate in good faith, abide by laws and regulations, and jointly maintain a good market order.