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PIAGET's new concept boutique debuts in Changsha IFC Center

2024-08-07

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Huasheng Online News: On August 2, the luxury brand matrix of Changsha IFC was expanded again. Swiss high-end jewelry and watchmaker PIAGET unveiled a new concept boutique to celebrate the brand's 150th anniversary.
The new Piaget boutique was designed by the world-renowned architect Rafael de Càrdenas. The dazzling and elegant gold style fully embodies the joy and brilliance advocated by Piaget Society, providing guests with an immersive experience that makes them feel at home while showcasing the brand's "elegant and uninhibited" charm.
"I am very pleased to welcome the opening of Piaget's new concept boutique in Changsha IFC and celebrate Piaget's 150th anniversary together." Sonia Carpentier, CEO of Piaget China, said that for a long time, Piaget has always been committed to continuous innovation in the field of high-end jewelry and watches, striving to bring a better shopping experience to every guest, and looks forward to every guest being able to appreciate Piaget's long historical heritage.
According to data, Piaget has always adhered to a bold creative style since its founding in 1874. When Georges Edouard Piaget opened his first watchmaking workshop in his family farm in La Côte-Aux-Fées, he was committed to the production of high-precision movements, laying a solid foundation for Piaget's reputation for bold innovation.
In the late 1950s, Piaget began to design and produce ultra-thin movements, and developed them into the brand's hallmark, the Altiplano ultra-thin collection. As a true creative master in the watch and jewellery world, Piaget firmly believes in the importance of creative thinking and artistic value. In Piaget's extraordinary workshops, the craftsmen of the Piaget workshop perfect the outstanding craftsmanship passed down from generation to generation, turning gold, diamonds and gemstones into exquisite works of art.
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