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[CNMO Technology News] Recently, Edmunds, a well-known automotive data analysis company, released a striking data, claiming that more than 50% ofTeslaCar owners have replaced their electric cars with fuel cars. This news has cheered those who are bearish on electric cars. However, other media pointed out that there is a huge problem with this statistic: it is not completely accurate, and it can even be said to be far from the truth.

Foreign media said that Edmunds' data comes from traditional car dealers and only includes trade-in transactions. This data has a high degree of credibility in new car transactions and car test data, but as the media's editor-in-chief Patrick George explained in a recent article, people who know Tesla know that these data cannot fully reflect the behavior of Tesla owners. Because Tesla does not have traditional dealers, it sells vehicles through company-owned stores, which are not included in Edmunds' data set.

Edmunds data

As a result, the data statistical sample misses those car owners who switched from old Tesla to new Tesla, as well as those who chose to buy new brands such as Rivian, Lucid and even VinFast. These brands are also sold directly, not through traditional dealers.

However, the data from S&P Global gives different results, which captures a wider range of market data. It uses a more scientific and realistic statistical template to draw a more complete market picture. The data shows that 70% of Tesla owners simply changed to a new Tesla, showing extremely high brand loyalty. In addition, 10% of car owners bought electric vehicles of other brands, of which 9.8% chose Rivian. Only 13% of car owners replaced their Tesla with a fuel car. Among the remaining buyers, 4% chose a mild hybrid model, 2% chose a plug-in hybrid model, and 1% chose a diesel car.

That's a far cry from the 51% figure Edmunds claims. However, the data has its limitations. The vast majority of Tesla sales have occurred in the past few years as the brand transitioned from a niche player to a market leader. That may have had some impact on the data. Despite the limitations of the data, one thing is clear: most Tesla buyers are not returning to gas-powered cars.