BYD Formula Leopard price drops by 50,000 yuan, leaving oil-guzzling customers sleepless
2024-07-30
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When I woke up, there was another huge bombshell in the auto market!BYDEquation Leopardof"Leopard 5"Model, a sharp drop of 50,000 yuan!BYD, who was so angry that he was mad, switched to ludicrous mode and directly overturned the table.Last night was another cruel sleepless night for the Leopard 5's fuel-guzzling competitors.The anxiety, fear, despair, etc. that come suddenly when the price cut comes are lingering and there is no escape.The matter is very clear. The shocking egg thrown by Fang Chengbao is enough to scare all the players in the hard-core off-road SUV market to death!Because the Leopard 5, priced between 239,800 and 302,800 yuan, can crush all its competitors.It is well known in this field thatThere are too many shocking oil-guzzling companies that are being slaughtered by new energy sources.With the price reduction of Leopard 5, the four-word secret that kills people is back again - electricity is cheaper than oil.Because in the past two years, joint venture gasoline vehicles have been tortured to the point of being on the verge of death by these four words.Now it is finally the turn of the hard-core off-road SUV market.But what really surprised me was that BYD Chairman Wang Chuanfu's previous statement that "we have pricing power in the 100,000-200,000 market" was a bit self-deprecating.The price reduction of "Leopard 5" by 50,000 yuan shows that BYD actually holds the pricing power in the 200,000-400,000 yuan market.Some players are so proud of themselves that they say they will no longer compete with BYD in sales, but will compete in earning ability.The price of Leopard 5 has hit rock bottom this time. How long can the profit bubble last?How do you say that sentence?You can take what I give you, but you can’t take what I don’t give you!!!Now you know the ending of the robbery, right?Are you still making sarcastic remarks about BYD?For the hard-core off-road SUV market, when BYD unleashes its thunderous fury, it is showdown time.Blood flowed everywhere, and millions of corpses were buried.The question now is, why did Fang Chengbao resort to this trick?This is a key adjustment to product positioning and pricing strategy.Since the launch of Leopard 5, a total of about 25,000 units have been sold.For a new car with an average transaction price of 330,000 yuan, this result is not bad, but it has failed to achieve the substitution effect of electric vehicles for oil vehicles in the segmented market.What BYD wants to see is that Leopard 5 can replicate similarQin L DM-i, orChineseWhen it was launched, it caused an explosion of popularity.Based on this, the current sales of Leopard 5 are acceptable, but have not met expectations.Since Fangchengbao is technically superior to any of its competitors, the only thing it can find is bugs in its brand positioning and pricing strategy.This is when competitors can provide some inspiration.The best-selling model of the competitor has a minimum price of less than 200,000.This is equivalent to using price advantage to offset Fangchengbao's product advantage.Ideally, Leopard 3 should play the role of lowering the starting price.However, the product configuration of Leopard 3 is relatively trendy and more niche.Then the only option is Leopard 5.This wave of price contraction of Leopard 5 focuses on the core range of 200,000 to 300,000 yuan, which coincides with the current channel expansion strategy of Leopard, and can quickly increase sales.On the other hand, the Leopard 5 also made room for the subsequent Leopard 8.In this way, Leopard 5 + Leopard 8 have locked in the core market of around 200,000 to 400,000.As for the more high-end market in the future, new cars can continue to be launched.But the most important thing at the moment is to increase the volume.Increasing volume means increasing the strength of competitors in the market segments.This is normal because BYD has the pricing power.Competitors may have some discomfort, but there is nothing they can do about it.Because scale is everything, and everything is scale.Scale is the law of survival in this industry.So what I am curious about is how the competitors will follow?If you follow, there will be no profit and you will be exhausted.If you don’t follow, you will have no sales and be squeezed out.There is no way to avoid this blow, I expect there will be more verbal attacks.
