news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

In the past, due to the price difference between first-hand and second-hand houses, "buying new houses in the property market" once became a fashionable term in major cities. Now, the attitudes of home buyers and developers towards "buying new houses" have changed significantly.

Recently, a "net-famous luxury housing project" in Shenzhen's Futian District has launched new listings again, with an average price of 128,500 yuan per square meter. Looking back at the past three launches, the project was sold out every time it was launched, so each launch always caused a lot of discussion. Subsequently, the project announced the intention registration list, and 380 batches of intended customers participated in the lottery, but there were only 116 houses available. In the end, all the houses were sold out, and Shenzhen's first "sunlight sales" of the year was created.

A homebuyer who participated in the project told reporters that the main reason for paying attention to the project was the high-quality school district and the price difference between the project and the surrounding second-hand houses. In addition, the "scarcity" of the project's location was also one of the factors. However, unlike the discussion caused by the previous launches, this new listing seems a bit "low-key". Some homebuyers who participated in the project said that they did not feel sorry for not buying it because there are still many houses available on the market.

During the booming real estate market, the "new home" of popular online properties in many cities once became a phenomenal event, which required not only "points" but also "luck". Reporters found in many districts of Shenzhen that in the current real estate market environment, most new home projects in Shenzhen have changed the previous rules for new home purchases and adopted a "first come, first served" approach, that is, as long as you have the qualifications and funds to buy a house, you can directly buy a house and choose a house on the spot.

A new home marketing manager joked: "Day-sold flats" are now rare, and as long as there are customers, it's "desirable". In addition, many new home projects are rushing to promote sales. Under the pressure of selling out, price competition has naturally become the choice of many real estate companies. At a new home project in Luohu District, Shenzhen, the reporter found that the real estate agency had already started large-scale promotion at the same time as the project was launched. The agency manager even became a "road bully", and the discount price launched at the opening even returned to the level of 2017 to 2018, which caused heated discussions among second-hand home owners in nearby areas.

Driven by favorable policies and market demand, Shenzhen's luxury housing market still shows "vitality". However, although the Shenzhen market has seen "sunlight sales", the "new home" craze in the property market has cooled down. Data from the Shenzhen Centaline Research Center showed that the transaction volume of new residential houses in Shenzhen fell to a six-year low in the first half of the year. Optimized regulatory measures continued to be introduced, and the market ushered in a short-term boom, but it was constrained by the overall macro trend and its stamina was obviously insufficient. It is worth noting that from the perspective of the opening sales rate, the "new home" craze in the property market continued to cool down, and no project was sold out at the opening in the first half of the year. Among the 48 new residential projects launched in the first half of the year, only 6 projects had an opening sales rate of more than 50%, a significant decrease compared with previous years.

When talking about the new property market, we have to mention the price limit policy. Market information shows that the starting point of the price limit policy was in 2016 when the property market was hot. At that time, many cities introduced purchase restrictions, loan restrictions, price restrictions, sales restrictions and other measures, restricting both the supply side and the demand side, and striving to suppress investment demand.

So, in the current market environment, where should the "price limit" go? According to the monitoring data of China Index Academy, in the first half of the year, about 180 provinces, cities (counties) across the country issued more than 360 policies. In the second half of the year, the policies on both the supply and demand sides of the real estate are expected to be further optimized and adjusted, and the relevant measures to reduce inventory in various places may be accelerated. Specifically from the supply side, on the one hand, the reasonable control and optimization of the supply of new commercial residential land have become the focus of policy efforts. It is expected that policy measures will focus on optimizing land auction rules, canceling price limits, and canceling the remote suburbs.Volume rate1.0 restrictions, etc., to provide more support for enterprises to build "good houses"; on the other hand, it is expected that the "white list" policy for project financing will be further promoted to reduce the operating pressure of enterprises, while accelerating the pace of settlement of previously prepaid taxes and fees for real estate companies, and timely tax refunds will provide real estate companies with liquidity.

The marketing director of a local real estate developer in Shenzhen told reporters that as real estate investment expectations weaken, product strength will become the main core competitiveness in the future market.

Editor/Fan Hongwei