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Two land auctions raised hundreds of billions of yuan; Chengdu real estate developers strengthened investment based on sales

2024-07-22

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Our reporter Chen Xuebo and Lu Zhikun reported from Chengdu

On July 19, the latest land auction in Chengdu ended. All five plots of land were sold on that day, with a total auction amount of 4.523 billion yuan. This is the second land auction in Chengdu in the past three days. In the Chengdu land auction on July 17, four plots of land were sold, totaling 5.828 billion yuan. The total auction amount of these two land auctions reached 10.351 billion yuan.

A person from the Sichuan branch of China Index Academy told China Business News that in the first half of this year, the central urban area of ​​Chengdu was still the main supply and demand area for residential land, and the popularity of residential land continued to diverge, with premium plots still mainly concentrated in the "5+2" area. In the first half of the year, the average floor price of residential land in the "5+2" area was 17,590 yuan/square meter, up 18% from 2023, and the premium rate was 16.2%, up 4 percentage points from 2023. In the second half of 2024, corporate investment will become more cautious, and the logic of investment based on sales will continue to strengthen.

Land auction premium rate stabilizes

In the land auction on July 19, a total of 11 real estate companies participated in the bidding. In the end, 2 of the 5 residential plots were sold at a premium and 3 at the reserve price. Among them, the 48-mu residential plot in Sansheng Township, Jinjiang District, the 79-mu plot in Chadianzi, Jinniu District, and the 55-mu residential plot in Banzhuyuan, Xindu District were bought by Huafa and Jinjiang Tongjian, Poly and Qingdu Hefang at the reserve price respectively.

The two adjacent plots of land in Wannianchang, Chenghua District, were sold at a premium. Among them, the 36-mu plot of land in Wannianchang has a plot ratio of 2.0 and a planned building area of ​​about 47,900 square meters. After 13 rounds of bidding, Shoukai won the bid with a floor price of 15,100 yuan/square meter, with a transaction price of 723 million yuan and a premium rate of 8.63%.Volume rate1.5, with a planned building area of ​​approximately 17,100 square meters. After two rounds of bidding, it was won by Aonan Real Estate with a floor price of 14,800 yuan/square meter, a transaction price of 253 million yuan, and a premium rate of 0.68%.

In the land auction on July 17, four plots of land in the main urban area were auctioned, located in Qingyang District, Jinniu District and Chenghua District, with a total area of ​​about 298 mu. In the end, the Caiqiao plot in Qingyang District and the Chadianzi plot in Jinniu District were won by China Overseas and Meishan Development Real Estate at a premium of 6.5% and 1.25% respectively.

The Caiqiao plot in Qingyang District, with a premium rate of 6.5%, covers an area of ​​about 111.5 mu, which is a rare new supply of 100 mu of land in the main urban area of ​​Chengdu, and the plot ratio is only 1.8. The final transaction price reached 18,100 yuan/square meter. The straight-line distance between the plot and Caiqiao Station of Metro Line 4 is about 400 meters. In April this year, China Travel Service acquired a 44-mu residential and commercial plot on the south side of the plot and south of Guanghua Avenue at a price of 20,300 yuan/square meter.

It is worth mentioning that shortly after Chengdu lifted the purchase restriction this year, the land auction premium rate was still in the "double digits". In the first land auction after the new policy was introduced on June 25, the premium rate of 50 mu of residential land in Sansheng Township, Jinjiang District reached 12%. The starting floor price of the land was 18,200 yuan/square meter, the plot ratio was 1.8, and the planned construction area was about 60,200 square meters. Four real estate companies, including China Overseas, Jinmao, Jinjiang Tongjian, and Zhongshi, signed up to participate in the auction. After 22 rounds of bidding, Jinjiang Tongjian won the bid with a floor price of 20,300 yuan/square meter.

Sales of 7 companies exceeded 5 billion in the first half of the year

Although the real estate market has not seen a significant upturn this year, Chengdu has shown sufficient resilience. According to data from the China Index Academy, in the first half of 2024, Chengdu's commercial housing supply was 6.63 million square meters, and 6.64 million square meters were sold, ranking among the top in the country.

Among the top 30 real estate sales performance in Chengdu from January to June 2024, seven real estate companies had sales of more than 5 billion yuan in Chengdu, namely China Resources Land, China Railway Construction Real Estate, Poly Developments, Longfor Group, China Merchants Shekou, Chengdu Rail Transit and Huafa Group. In addition, Jinjiang Tongjian, C&D Real Estate, Vanke, Yuexiu Real Estate, Tiantou Development and Chengdu Urban Investment Real Estate had sales of more than 3 billion yuan in Chengdu.

Among the top 30 enterprises in Chengdu in terms of sales performance in the first half of the year, the Matthew effect was prominent. The sales performance of the top 10 enterprises was about 65.9 billion yuan, accounting for more than 60% of the top 30 performance. Among the performance contributions of the top 10 enterprises, the 5+2 regions accounted for more than 70%, among which Tianfu New Area, Jinjiang District and Qingyang District ranked in the top three.

Since the beginning of this year, Chengdu's real estate market policies have undergone earth-shaking changes. Chengdu's "4.28" policy fully lifted purchase restrictions, and then the "5.31" policy responded to the call, and measures such as reducing down payments and interest rates began to be implemented.

China Index Academy pointed out that as the policy effect continues to ferment, it is expected that the Chengdu market will remain sufficiently resilient in the second half of the year. In addition, the "4.28" policy also clarified the construction direction of high-quality residential buildings in Chengdu in the future, such as "promoting the use of the first-floor overhead floor for public service space settings, increasing the proportion of semi-open spaces such as residential balconies, and promoting the development of low-density, high-quality residential products in suburban (city) counties..." With the latest planning and management technical regulations presented on the project side, Chengdu will usher in a new round of rapid product iterations.

(Editor: Lu Zhikun, Reviewer: Tong Haihua, Proofreader: Yan Jingning)