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On the evening of July 15, at the Huawei All-Scenario Product Special Event, Yu Chengdong, Huawei's Executive Director, Chairman of the Terminal BG, and Chairman of the Intelligent Automotive Solutions BU, had a dialogue with Dong Yuhui, Senior Partner of Oriental Selection, and responded to Huawei's recent hot topics.

Yu Chengdong talked about the reasons for the transfer of trademarks such as "Wenjie" during the live broadcast. He said: "The Wenjie brand has now been given to Seres at a very low price. (This is) because national regulations require that the brand owner and the manufacturer must be unified, and the brand must be owned by the manufacturer, so we transferred all four "jies" to the car manufacturer." Yu Chengdong also said that Huawei has invested a lot in Wenjie, and this brand is worth at least tens of billions of yuan. "And even the name AITO has been transferred. It is difficult to register a four-letter brand starting with AI globally. It is a very good name."

He also mentioned that the team had gone through the most difficult period in the past five years. "My team couldn't start work. We once ranked first in the global mobile phone market share, but it was knocked down in two quarters. After that, the annual shipment volume was less than the past month, which was only more than 20 million units.

"In the past, the worst month was more than 20 million units, and the best month was more than 30 million units. As the global leader in 5G, we didn't even have 5G. Our lives were very difficult and very low. I have always encouraged the team not to be discouraged." Yu Chengdong said that difficult things can make the team stronger, and difficulties are the whetstone of strong will.

Yu Chengdong also talked about his own growth history. He said, "(In the past) I was a very silent person. Can you imagine? At the class reunion, I was the most silent person at the table. I returned to the comfortable state of the past and became the person I was decades ago."

As a manager, Yu Chengdong emphasized that only by standing on the shoulders of giants and predecessors can we achieve better things. If we rely entirely on ourselves, relying on our own imagination and will, we may fall many times.

"Every industry has its own characteristics. So when entering any field, you must master the methods and experiences in that field. Grasping the direction and adjusting priorities may be the difference between failure and success." Yu Chengdong said that managers must have a self-critical spirit.

"Because I am often criticized. In fact, I think criticism is how you look at the matter. There are misunderstandings in some places, but there are also some places where I have not done enough. Criticism means that he has requirements for you and hopes that you can do better. I have always made demands on the team and always need to see our own shortcomings." Yu Chengdong said that young people should not be afraid and should remain optimistic. If difficulties do not defeat us and allow us to survive, it will only make us stronger.