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YouTube's new rules: Users can ask the platform to remove synthetic videos that imitate their faces/voices

2024-07-16

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IT Home reported on July 15 that as AI-generated audio and video content becomes more popular, YouTube has also made some policy adjustments. According to PhoneArena local time on the 13th, users can now request YouTube to remove AI-generated videos that imitate themselves.Face, voiceVideo.

The request will be made under YouTube's privacy request process, rather than a request to remove the video for being misleading, as is the case with deepfakes. YouTube said the main reason for the appeal to remove the video was that it violated the "privacy rights" of the person involved, and that onlyMain partiesTo request deletion, not becauseDeepfakes and misleading content


Image source: Pixabay

YouTube said that the platform willMultiple factorsTo decide whether to remove content. IT Home summarizes it as follows:

  • Whether the content is processed or synthetic

  • Whether the content has been disclosed to viewers as processed or synthetic

  • Does it contain personally identifiable information?

  • Is the content realistic?

  • Whether the content involves spoofs, satire, or other public interest values

  • Does the content involve sensitive behavior of public figures or celebrities, such as criminal activities or violent behavior?

After receiving the relevant complaint, the platform will give the complained party (i.e. the content uploader) 48 hours to handle the complaint. If the content has been deleted within this period, the complaint is over. Otherwise, YouTube will review the situation.

On the other hand, the content uploader who is complained about can also takeBlurring faces in foodHowever, setting a video to “private” does not qualify for removal because itpossibleRevert to "Public Video" at any time.