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in just over a month, nio will celebrate its tenth birthday. nio, which was founded on november 25, 2014, has come a long way in the past ten years. although it looks relatively prosperous, it is not easy.

due to its relatively high-end brand positioning and its relatively early establishment, nio is regarded by many as the representative of new car-making forces in the domestic new energy vehicle market. we often call "wei xiaoli", and nio ranks first in the ranking.

although judging from the current overall performance of the above-mentioned three car companies, nio's market sales are far inferior to that of li auto and it is also the car company with the highest losses among the three car companies. however, this does not seem to affect nio's status in the world. ".

speaking of nio, one person must be mentioned, and this person is li bin, the founder of nio.

because of the sentence "what else is good about buying a fuel car besides smelling the smell of gasoline?" many people know about li bin and even hate li bin. but i have to say that li bin's ability is indeed extraordinary.

li bin, who started out as an automobile website, was not strictly speaking a real practitioner in the automobile industry before founding nio. with his personal interest and persistence in automobiles, he survived the most difficult days in 2019. li bin led with weilai automobile, we have come to where we are today.

what is commendable is that after seeing the success of li auto in the extended-range hybrid field, new car manufacturers including leapmotor, nezha and even xpeng and zhiji have begun to move to the extended-range hybrid vehicle market. nio it still sticks to the purely electric route in a down-to-earth manner. even though sales have been surpassed by many car companies, the original intention has not changed.

it is worth mentioning that nio ranks first in the domestic pure electric vehicle market with sales of more than 300,000 yuan.

regarding the issue of whether nio will develop an extended-range hybrid model, nio chairman li bin has also expressed his opinion. the general idea is to wait until tesla launches an extended-range hybrid before discussing whether nio should launch an extended-range hybrid.

the reason why li bin has such confidence is mainly because nio has already laid out the battery swap field early. since last year, nio's battery swap business has signed cooperation agreements with mainstream domestic car companies including faw, gac, geely, changan and chery, which has frequently made nio a hot topic.

on september 29, nio received another 3.3 billion in financing. nio chairman li bin also posted in wechat moments, saying that nio has grown from a small seedling into a small tree that can withstand some wind and rain.

a few days later, on october 4, nio announced that it would officially launch business in the middle east and north africa to accelerate the globalization process.

judging from the latest sales figures for september, nio’s sales are actually not eye-catching. not to mention compared with ideal and wenjie, it is not even as high as the sales volume of xpeng motors.

data also shows that nio’s total losses since its establishment have reached 96 billion yuan. why should nio, which has no sales and high losses, always have a bright moment?

according to che kuai ping, the main reason is that the helm of nio is li bin, known as the "godfather of travel." without li bin, nio would probably not be able to survive today.