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the more classic a model is, the more it will be discontinued? for example, the beetle that everyone is very familiar with, and the classic old mini have all been discontinued, and now the fiat 500 will also be discontinued?

recently, due to the poor situation of strantis group, sales of jeep and dodge in the north american market, the main market, are declining, and the sales performance of other brands in the group are also not satisfactory. in addition, fiat's small car model fiat 500, which has declined in popularity, will be suspended until november 1. fiat 500 production was originally planned to be suspended for only about four weeks starting in mid-september. however, since sales performance has not improved, production is expected to be suspended for an additional three weeks. judging from the current situation, it is not surprising that production is suspended.

the sales performance of fiat 500 in the us market in the first half of 2024 was more than 470 units. even rarer than rolls-royce. by the way, there are approximately more than 2,000 rolls-royces sold in the united states.

however, fiat has not given up on the classic model 500, and plans to continue investing in the fiat 500 to improve its competitiveness. in this regard, it plans to invest more than us$110 million within 2 years.

this investment will be used to develop a gasoline hybrid version, which will increase market demand. in addition, fiat is also looking at the long-term situation and considering switching to battery electric vehicles (bev). it is still unknown how much investment in new power systems will help improve performance. still, from fiat's standpoint, only various attempts can be made.

the performance of maserati, the high-end brand within the strantis group, is also not satisfactory. in this regard, stratis ceo attributed the decline in sales to marketing failure. however, the market pointed out that some models of products are not strong enough. although the competitiveness of these products was not bad in the past. but with the electric transformation of luxury brands, functions are becoming more and more abundant. however, maserati is still stagnant, and even its best-selling product still uses a four-cylinder engine, which is inconsistent with its high-end status.

in the chinese market, among the brands under the strantis group, the only domestic one is peugeot citroën. at present, the domestic sales of these two brands are average, but they can also be produced domestically for export. jeep, ds, and other once-domestic brands have now withdrawn from the domestic market. chrysler once imported and sold them, but sales today are very few.

therefore, under the overall situation of declining sales of strantis, there are rumors that chinese brands may have the opportunity to acquire high-end brands owned by strantis. prepare for future high-end development and overseas expansion.