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the united states is the world's largest auto market after china, and many brands and new cars compete fiercely for sales every year. with the release of sales results for the third quarter of 2024, familiar and popular models shine, but the relatively worst-selling vehicles are also attracting attention. although models such as the ford f-150, toyota camry, and chevrolet silverado are firmly at the top of the sales list, there are also a particularly large number of products sold.

aside from vehicles that have recently been discontinued or were launched a few months ago, there are many sedans and suvs that consumers barely care about. it also includes models from hyundai, lexus, toyota and other brands that typically sell well.

the lowest-selling model is hyundai motor’s hydrogen fuel cell suv nexo. because it is a hydrogen fuel cell product, this model is only sold in california, with only 89 units sold this year. the toyota mirai that follows closely behind is also a hydrogen fuel vehicle. mirai sold only 346 units from january to september 2024. this sales slump is partly expected due to the limitations of hydrogen refueling station infrastructure.

fiat is having trouble selling the new 500. only 439 fiat 500s were sold this year. because americans like big cars, it is to be expected that sales of small cars like fiat are low.

genesis' flagship sedan, the g90, which reappeared on the market with a relatively fresh design, also lackluster in the united states. only 1,017 units were sold. audi's two luxury sedans, the a7 and a8, were also slightly ahead of the genesis g90 with 1,040 and 1,232 units respectively.

lexus has achieved record sales on some models this year. but several sports cars performed poorly. lc sold 1,294 units, rc coupe sold 1,370 units, and ls large sedan sold 1,706 units. it is worth mentioning that there are also rumors that these three models may soon be discontinued in the north american market.

bmw doesn't do well with the z4 and xm. only 1,471 and 1,385 units were sold respectively. alfa romeo still has trouble selling its giulia sedan. the subaru electric car brz also sold only 2,323 units this year. in addition, the results of some models such as the mini cooper 4-door and audi q8 sportback e-tron were also lower than expected.

judging from the analysis of sales data in the third quarter of 2024, hydrogen fuel vehicles, high-end sports cars, high-priced electric vehicles, and luxury large sedans have little response in the market. the main factor for hydrogen vehicles is the lack of charging infrastructure. according to analysis, the product strength of some luxury cars and sports cars is not enough to attract consumers' attention. in order to strengthen the position of these models in the future market, new strategies and changes are expected to be required.