shanghai property market new deal "eleventh" survey: newly-demanded housing transactions increase, second-hand housing sales and prices rise
2024-10-06
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the sales office of a real estate project in shanghai during the national day holiday. xu fanlin/photothe market enthusiasm will continue for some time."customers came over to sign orders at 11 o'clock last night." "the company made a profit of 5 million yuan (second-hand house sales commission) within two hours of the policy announcement."after the promulgation of shanghai’s new policies, the property market has shown a booming trend.the subscription rate of several real estate projects reached new highs. among them, the subscription rate of dahua xingyue exceeded 200%, the subscription rate of poly xijiao hexu reached 85%, and the subscription rate of jinmao mansion phase 3 in central reached 92%. the increase in sales of new homes in the suburbs and outer suburbs of shanghai is also obvious. china resources·yinjiangrunfu visited 345 groups during the three-day national day holiday, 46 units were sold well, and the sales amount was as high as 261 million yuan; china railway construction·xiyu, xiang suburban properties such as yu·jiangwan yuefu have also experienced a boom in sales. the number of people viewing houses has increased significantly, and the transaction volume has increased significantly compared with before the new deal.at the same time, the second-hand housing market has also ushered in a boom after the new deal. several real estate agency personnel said that after the new policy was released, the transaction volume of second-hand houses increased significantly, and some landlords even raised housing prices. although the actual transaction price did not rise significantly, the market sentiment was relatively bullish, and the substantial increase in transaction volume injected new vitality into the property market.on the evening of september 29, shanghai released a new policy for the property market, adjusting the housing purchase restriction policy, optimizing the housing credit policy, and adjusting the housing tax policy. a total of seven policies are beneficial to the property market. among them, families and single persons who are not registered residents of this city only need to pay social security for more than one year when purchasing housing outside the outer ring. the down payment ratio for the first house is reduced to 15%, and the down payment ratio for the second house is reduced to 25%. the value-added tax on external sales of housing the tax exemption period is adjusted from 5 years to 2 years. the new policy will be implemented from october 1, 2024.song hongwei, research director of tongce research institute, said that the adjustment of home purchase policy is a major benefit to shanghai. after the policy adjustment, the support for the entire shanghai property market was relatively strong. transaction volume drove prices to stabilize, and the property market stopped falling. it is expected that the new deal's enthusiasm for the property market will continue for about two months.━━━━
the trading volume of rigid demand orders increasedthe sales office of a real estate project in fengxian district, shanghai. xu fanlin/photoduring the national day, among the properties under subscription, dahua xingyue has 143 units, with a subscription rate of more than 300 groups, and the subscription rate exceeds 200%; poly xijiao hexu has 129 units, with more than 110 groups of subscribers, and the subscription rate is 85%; there are 165 units in the third phase of jin mao mansion in central, with more than 150 subscriptions, and the subscription rate is 92%.compared with the high subscription rate of new homes in urban areas, the increase in sales of new homes in shanghai's suburbs and outer suburbs is also relatively obvious.“345 groups visited in 3 days, 46 units were sold, and the sales amount was 261 million yuan.” on october 4, china resources yinjiangrun mansion located on jiangchuan road in shanghai put up a large project hot-selling poster. the on-site sales manager said that the project started since its inception. since then, the transaction amount and transaction area have reached new highs during the three-day national day holiday.hot-selling projects in the market are not isolated cases.about a few kilometers away from the capital of china resources yinjiang, at the junction of shanghai's minhang and fengxian plates, the china railway construction xiyu sales office also gathered many people who came to view the properties. liu qing, the project sales manager, said that there were still customers who came to make reservations at 11 pm on september 30. first, the policy was favorable, and second, there were discounts on real estate during the national day, so customers rushed to make reservations before traveling during the holiday.liu qing also introduced that this property is located in the old town of fengxian, shanghai. the main units range from 81 to 141 square meters. during the national day holiday for three days, an average of more than a dozen units were sold every day. the transaction volume has increased significantly compared with before, and the existing discounts may be withdrawn later.the sales office of the first real estate project in fengxian new town, shanghai. xu fanlin/photoxiangyu·jiangwan yuefu, about 40 kilometers away from the central city of shanghai, saw a significant increase in the number of people looking at houses during the national day. the project's publicity slogan shows "chengxin precision and beautiful houses, with a down payment starting from 460,000 yuan", and the main recommended units are 76~ 95 square meters high-rise residential building. according to the sales manager at the case site, free parking space coupons are scheduled to be given during the national day. in actual payment, customers with sufficient down payment will pay more down payment, while customers with insufficient down payment will purchase according to the minimum down payment standard.in terms of transaction volume, as of october 4, the above-mentioned sales manager of xiangyu jiangwan yuefu said that more than a dozen units were sold during the three-day national day holiday, and some of the customers were those who were eligible to purchase houses after the latest policies were released.in addition, many suburban real estate projects reported that several to 10 units were sold every day, and the transaction volume was significantly higher than before the new deal.lu wenxi, a senior market analyst at shanghai zhongyuan real estate, said that after the new deal, people paid more attention to the property market and released some new home-buying groups. the policy has consolidated the continued development of the shanghai property market and accelerated the settlement of customers who were previously in negotiations. at the same pace, the transaction volume and transaction price of the shanghai property market during the "national day golden week" are expected to stop falling and stabilize.━━━━
the landlord has raised the price of second-hand housesthe second-hand housing market reacts faster."the original listing price of your collection of shanghai chuncheng (south district) community is 5.69 million yuan, and the current listing price is 5.8 million yuan, an increase of 2%; the original listing price of your collection of xingcheng community is 3.99 million yuan, and the current listing price is 4.08 million yuan. yuan, an increase of 2%; the original listing price of your collection of lushuijiayuan community is 7.99 million yuan, and the current listing price is 8.28 million yuan, an increase of 4%. "the day after the new shanghai home purchase policy came out, a home buyer said that he received several. there was news about a price increase for a house, and after discussing it with the landlord that day, i quickly made a decision.in addition to price increases for some properties, many real estate agency sales staff said transaction volume was also on the rise.on september 29, the night the new deal was released, a real estate agent in the chunshen section of minhang district, shanghai said that as soon as the new deal came out, everyone returned to the company to work overtime and contacted all the customers they had contacted before. that night the company made a charge of 5 million yuan ( commission) performance."on october 1, the first day of the implementation of the new policy, i signed 4 orders myself." a person from a real estate agency in the jiuting section of songjiang, shanghai also said that the number of viewings and transactions increased significantly, and the transaction customers were mainly rigid needs and replacement customers. group."we signed 5 orders yesterday and negotiated 3 orders today." a store manager of shanghai taiwu real estate minhang chunshen branch said that a customer who was on a business trip asked the landlord to come over for negotiation when he came back, and the decision was made that night.several real estate agents said that after the new deal, the shanghai market has become significantly more popular than before, and transaction volume has picked up. public data shows that on october 1, 617 second-hand houses were sold in shanghai, while the daily transaction volume of second-hand houses before the new deal was about 400 to 500.in terms of the actual transaction unit price, the manager of a store of shanghai zhongyuan real estate said that the transaction volume has been very large in the past few days, and the market sentiment is relatively high, but the actual transaction price has not increased.in terms of home-buying customers, yang tao of dexin real estate said that the policy mainly relaxes the qualifications for home-buying for non-household registered people. at present, the main buyers of larger transactions are in the five major new cities and suburbs. there is an increase in the number of home-buying groups in the suburbs with a total price of 2 million to 3 million yuan. , some owners need to sell their houses in the outer suburbs before they can buy them in the city or suburbs. the increase in transaction volume of houses with a unit price of more than 70,000 yuan/square meter may be delayed by about one month.in addition, the impact of the new deal on the luxury home buying group is far less than that on the group who just need to buy a house. ren long, who has been engaged in luxury home sales in pudong new area, shanghai for a long time, said that he has been busy since the new house purchase policy came out. the number of people viewing houses has increased significantly, which has led to an increase in the number of viewings. however, there have been no transactions for luxury homes for the time being. the main reason is that there is a certain negotiation period for the transaction of luxury homes. buying luxury homes has a certain negotiation period. most of our customers have several houses, and most of them pay in one go.lu wenxi said that the current market enthusiasm will continue for a period of time. the market is expected to get out of the tailwind in the fourth quarter of this year, and market confidence and the probability of recovery will increase.editor in charge: wen hongmei
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