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chengdu’s “silver ten” property market is booming.

during the national day holiday, reporters from "daily economic news" (hereinafter referred to as reporters or reporters) visited several real estate sales departments in chengdu and learned that under the influence of favorable policies, the number of visits to many projects since the national day holiday and the transaction volume has increased significantly, and there are even queues to view houses in some popular projects in core areas. according to beike housing search information, as of october 4, during the national day holiday, 1,360 new houses had been sold through beike channel alone in greater chengdu.

it is worth noting that many real estate projects in chengdu have announced that they will withdraw relevant home purchase discounts after the national day, with the maximum withdrawal discount being 5%. based on the current hot property market, some real estate company marketers even stated that they "do not rule out the possibility of bringing forward the withdrawal of discounts."

“a customer transferred a deposit in the middle of the night”

"there are too many people in the sales department and there is no room, so we sit outside and talk."

on october 4, every reporter saw at the site of the c&d china resources manyun project located in the huafu section in the south of chengdu that the sales department and the project atrium rest area were full of home buyers who came to view the properties. according to a real estate consultant on the project: "it has been like this every day since the national day holiday. basically, the daily transaction volume has remained at more than 10 units. so far, we have sold more than 50 units during the national day holiday."

"the 143 square meters of housing we have launched so far has been basically sold out. the 16 suites in building 2 of 13 buildings launched on october 1 have also been sold out. now we are urgently launching building 1. every day is a rush for housing. war'." the project marketing group message shown to reporters by the real estate consultant showed: "a customer locked the house at 12 o'clock in the middle of the night and transferred the deposit, and the relevant sales controlled the sale of the house."

at about 5:30 pm that day, the reporter saw at the yuexiu lake and bai project site in the shuangliu yixin lake section that the entire sales department was packed, and many home buyers were consulting real estate consultants about the project.

"actually, there are relatively few customers in the past two days. the first day of the holiday was the most crowded. some of them were customers who had seen the project in the early stage and came directly to sign the contract that day. the number of customers visiting each day in these two days was basically 100. group or above." a salesperson of the project told reporters: "on the one hand, it is affected by the policy before the national day; on the other hand, the discounts we are currently offering are indeed very strong."

the salesperson gave an example of a 128-square-meter house. previously, the total price of a clear-water house in this house was more than 3.3 million yuan. after the special offer, the total price was 2.83 million yuan. it was also a hard-decorated house. "this is a special discount for some properties during our national day holiday. it will be withdrawn after the national day."

reporters have observed at the sales offices of several projects in chengdu that the real estate consultants who often appeared at the front desk of the sales departments waiting to receive customers are no longer there. in many project sites, the real estate consultants have often just finished receiving the last group of customers. a new batch of customers are already waiting to be received. along with this, the time that real estate consultants spend explaining and serving customers has also been significantly reduced compared with before.

"nowadays, real estate consultants are very busy and have no extra time. if they are not customers who can make a reservation on the same day, they will of course spend less time. some popular projects still need to wait in line." a shell direct sales agent told every reporter that since the national day holiday , they are often too busy to eat on time, and it has become a common phenomenon to get off work at nine or even ten o'clock in the evening.

"there are no interruptions in customers every day, and customers have been making appointments to view houses since 8 o'clock in the morning." the agent said that before, they took the initiative to invite customers to view houses most of the time, but during the national day holiday, many customers took the initiative to come to them and ask for help. viewing properties. "there has also been a significant increase in the number of out-of-town home buyers, including customers from beijing, shanghai, guangzhou, xinjiang, gansu and other places."

according to the broker, there are more than 400 direct sales staff of beike new homes in chengdu, and more than 300 new homes in chengdu are sold every day through beike channels alone. according to poster information released by beike home search in the chengdu area, as of 18:00 on october 3, beike’s new home transaction volume exceeded 1,000 units, and as of october 4, the new home transaction volume was 1,360 units.

the reporter also noticed that since the national day holiday, not only the projects in the hot-selling areas of the main city of chengdu have performed well, but also the transaction volume and visits of projects in the second and third circles of chengdu, which had previously been less than ideal, have also seen significant improvements in transaction volume and visits.

"nearly a hundred sets of visitors visit every day during the national day holiday, and there are nearly 10 sets of transactions every day." at the dehua·yuhuhejing project site in xihe town, longquanyi district, a real estate consultant revealed to reporters that the project construction had been suspended for eight years due to a break in the developer's capital chain. in 2020, it was taken over by orient securities and a german business consortium to build the current dehua·yuhuhejing project. the certificate was just obtained before the national day, and the average price is about 10,000. yuan/square meter.

photo source of home buyers at a real estate development site in chengdu | photo by daily reporter chen li

“the discount will be withdrawn after the national day”

in fact, in order to seize the key sales node of the national day holiday, many real estate projects in chengdu have obtained pre-sale certificates before the national day. the website of the chengdu housing and urban-rural development office shows that from september 24th to 30th, a total of 64 residential properties in chengdu obtained pre-sale certificates, basically covering the entire chengdu area.

at the same time, many real estate companies have also staged diversified promotional activities. for example, chengdu longfor will link up 10 sets during the national day, offering a limited-time sale of 100 special-priced houses, and a limited number of 100 1 yuan shen coupons that can be used to offset 2% of the purchase price; china merchants shekou will link up with the sichuan table tennis association to hold the national day championship challenge; poly development has launched "guaranteed price agreements" for more than 20 real estate projects across sichuan, and you will receive a free property fee of 6,666 yuan when you buy a house.

not only that, before the national day, many regions in chengdu also issued preferential measures for home purchases.

for example, the chengdu high-tech zone issued a notice on september 30 that between september 30, 2024 and march 31, 2025, for newly purchased residential buildings in the district, each unit with a single building area of ​​less than 90 square meters (inclusive) a subsidy of 20,000 yuan in consumer vouchers is provided; each unit of 90 square meters to 144 square meters (inclusive) is subsidized with 40,000 yuan of consumer vouchers; each unit of 144 square meters or more is subsidized with 60,000 yuan of consumer vouchers. in addition, the same subsidy will be implemented for the purchase of new parking spaces. the first one will be subsidized with 2,000 yuan consumer coupons; the second and above will be subsidized with 4,000 yuan consumer coupons each. at the same time, we support home purchase and enrollment.

chengdu jinjiang district launched the "jinjiang home buying festival" (september 28 to october 7) in the chunxi road business district with the most dense traffic on september 28, including china jinmao, binjiang group, chengdu urban investment many real estate companies, including real estate, xingcheng habitat, jinjiang tongjian, and beihaojia, etc., appeared together with their projects and launched corresponding discounts. according to the reporter's understanding, the "jinjiang house buying festival" event will be launched online and offline simultaneously. starting from 0:00 on october 1, if you successfully purchase a house through jd real estate, you can apply for the right to receive a gift package worth 20,000 yuan. in addition, there are also housing benefits such as "jinjiang encourages housing consumption renewal" to reward consumer coupons and enjoy 10,000 yuan consumer coupon subsidies.

it is worth noting that with the introduction of a number of favorable policies for the property market by the central bank on the eve of the national day, many real estate companies in chengdu have announced that they will withdraw the previously launched preferential home purchase measures after the national day holiday.

for example, on september 30, chengdu private real estate company new hope real estate issued a poster announcing that the 2% discount for major projects including new hope changlin mansion, new hope jinling lake courtyard, etc. will be fully recovered on october 10; china railway construction real estate also announced on september 27 that its projects such as xipai jiaozi, xipai shanjing, wuhou xipai zhenjing, and luhu xipai zhenjing will receive discounts on recycling after the national day. in addition, companies including chengdu longfor, china merchants shekou, chengdu urban real estate, chengdu galaxy and other companies have announced that they will fully withdraw preferential measures for their projects after the national day.

the reporter noticed that some real estate company marketing personnel said: "visits and transactions were very popular during the national day, and the company's project discount withdrawal time does not rule out the possibility that it will be brought forward."

"basically, the discount is 2%, and there are also 5% or even higher." a channel agent in chengdu told reporters that this is also a relatively common way to promote orders. although it seems that the discount points are not high, but currently, projects in the main city of chengdu generally have houses with a total price of 3 million yuan or more, and the price of two sites is tens of thousands of yuan.

"as the discount withdrawal time approaches, home buyers will also reduce their hesitation time to purchase a home, and the transaction volume in the last few days of the national day holiday is likely to increase intensively." the channel broker added.

reporter |chen li