news

the sales of first-hand houses are booming, and the sales of second-hand houses are picking up... on this national day, guangdong is crowded with people buying houses! many real estate sales offices are packed.

guangzhou: from seeing to buying, the fastest is less than two hours

on the evening of september 29, guangzhou fully relaxed purchase restrictions, coupled with intensive good news such as rising stock prices, interest rate cuts, and loan cuts, bringing unprecedented enthusiasm to the guangzhou real estate market.

at 10 a.m. on the 3rd, the reporter arrived at a real estate rental and sales center in panyu district. there were already citizens on site for consultation, property viewing and price inquiry. by 11 o'clock, the sales center was already filled with people, queues began to line up at the water bar, and salespeople were rushing around the place.

according to manager qu here, in the past three days, all sales staff have been on duty, with an average of 20,000 steps per person per day. "customers will come in large numbers after 11 o'clock in the morning and continue until the evening." "usually at three or four o'clock, i have time to have two bites of lunch; dinner is after nine o'clock, usually after the last customer is served."

at another real estate sales office in panyu district, mr. peng, a real estate consultant, said that he has been very busy these two days and must be prepared not to have a good meal throughout the day. "in the past two or three days, there have been almost 100 groups of customers visiting every day. before, it was between 10-20 groups every day." "customers are now making decisions faster than before. on the one hand, it is stimulated by the new deal, and on the other hand, there are more and more good properties." the less, the third is lower total price and higher cost performance.”

when the reporter visited the two real estate projects, the staff all mentioned september 29 as an important watershed:

before september 29th, i sent messages to customers and received no reply. after september 29, customers will take the initiative to make an appointment with the salesperson to view the property. "if customers are willing to come to the site, they have the opportunity to convert it into sales; sales are the real performance and income."

according to manager qu, one couple took less than two and a half hours from viewing the house to making a reservation.

when asked why buying a house is so clean and tidy, the couple's reply was: they are optimistic about the economy of the greater bay area and the future property market trend in guangzhou.

regarding guangzhou's comprehensive liberalization of purchase restrictions, ms. ma, a citizen, said frankly: "guangzhou's comprehensive liberalization of purchase restrictions is more of a signal. i personally am quite confident. the houses can be seen and touched, although the rental-to-sale ratio is not high. but it’s better than bank interest.”

shenzhen: market picks up, transaction volume surges within 48 hours

on october 2, 48 hours after shenzhen’s new real estate optimization policy was implemented, the first-hand and second-hand housing markets responded quickly, which may usher in the long-lost “golden ten” period for shenzhen’s property market.

on october 2, the reporter came to a new property sales center located in minzhi street, longhua district. the place was bustling with people, and home buyers came with their families to consult and view properties.

on-site staff told reporters that houses were almost unsaleable in august, but after the introduction of the new deal, the property market quickly picked up. "we focus on compact apartments of more than 80 square meters. we sold 60 units at once on september 30 and 51 units on october 1. everyone was working overtime." the staff member said that despite the surge in sales, the mix of properties the discounts are still there and the prices have basically remained stable.

the sales office of another internet celebrity project in longhua district that just opened at the end of september is also very busy. although the main focus is on large units of more than 100 square meters, and most of the main buildings are still under construction, it also attracts many home buyers to inquire.

a home buyer told reporters that he has been looking for improved housing with a good degree. due to budget pressure, compared with nanshan district and futian district, longhua, baoan and other new developments have good choices.

at the sales office of a new property near chiwan metro station in nanshan district, shenzhen, the staff told reporters that the minimum unit size of the property is four rooms per 100 square meters. during august and early september, the maximum number of units sold in half a month more than 20 units were sold, but more than 20 units were sold on september 30 after the new deal was introduced, and 39 units were sold on the first day of national day.

it is worth mentioning that the shenzhen property market during the national day also attracted many foreigners who came to buy houses. mr. yi, a real estate agent, told reporters: "since there are no purchase restrictions in areas outside the customs, many outsiders have temporarily changed their itineraries to come to shenzhen to buy houses."

after the implementation of the new deal, shenzhen’s second-hand housing market also became active rapidly.

monitoring data from a research center shows that on september 30, the transaction volume of second-hand residential buildings in a store in shenzhen increased by nearly 40% month-on-month, which was the highest single-day transaction volume since february 2021; the transaction volume of new homes increased by 24% month-on-month, and was also at nearly 20%. high point of the year. in addition, the store’s second-hand sales volume has been at a high level in the past three months for many consecutive days.

data from the shenzhen real estate agency association mini program shows that in september 2024, 3,808 second-hand houses were signed online (contract volume was recorded) in the city, a month-on-month decrease of 18%, but a year-on-year increase of 19%, which is still better than the same period last year. according to statistics from the shenzhen real estate agency association, in the 39th week of 2024, there were 966 second-hand houses (including self-service) in shenzhen, a month-on-month increase of 22.9%.

dongguan: the number of visiting customers surged and the scene was hot

after dongguan's "930" new property market policy was released, the marketing centers of many real estate projects in the city received a heavy flow of customers two days before the national day holiday, and sales staff were extremely busy.

according to information released on the official website of the dongguan municipal housing and urban-rural development bureau, last week (september 23-29, 2024), 1,817 first-hand residential units were signed online in dongguan, an increase of 141% from the previous month; 635 second-hand residential units were signed online, an increase of 85% from the previous month.

a certain luxury real estate project in central dongguan saw a surge in customers two days before the national day holiday. according to the project party, the two most expensive units in the property (the total price of each unit exceeds 30 million) were sold within one day. the number of customers choosing to purchase products ranging from 253 to 350 square meters has also increased significantly, and many have early intention to purchase. customers with small apartments switch to larger apartments.

mr. wu, who chose to look at the house on the first day of the national day holiday, said that this policy adjustment was really timely and the down payment pressure has been reduced a lot. he took this opportunity to change to a larger house.

a certain property located in dongcheng, dongguan, had 130 groups of customers visit on the first day of the holiday, and 23 units were sold; on the second day, 110 groups of customers visited, and 15 units were sold, a year-on-year increase of approximately 100%. the person in charge of the project revealed that the number of visits to the property in the first two days increased by 63% year-on-year.

at the same time, stimulated by multiple positive factors, starting from october 1, the prices of many real estate properties have undergone new changes, with some increasing by 1% and some by as much as 3.5%.

although the sales prices of some properties have increased to a certain extent, this has not stopped the enthusiasm of home buyers. "strong customers are waiting for the return of market confidence. once there is a sound in the market, these people will be the first to take action." an industry insider said.

expert opinion: the general trend has been established and the trend is towards stability.

song ding, a researcher at the national high-end think tank cdi, said in an exclusive interview with a reporter from guangzhou daily: "for some time, the country's policy implementation has been rare. including the stock market, there was a huge response after the policy implementation, and then the property market followed. from shenzhen and other from first-tier cities to the whole country, property market policies have also given the greatest intensity that can be seen so far. "

"after such a big policy was put in place, all the blind spots, congestion points, and dead spots in the past were opened up, so it started immediately." song ding believes that the complete cancellation of purchase restrictions in the property market will be the general trend. he predicts that purchase restriction policies in first-tier cities such as shenzhen, beijing, shanghai, and guangzhou will be further relaxed or even completely canceled in the near future.

"the main purpose of the current adjustments to property market policies is to increase market liquidity and release funds and demand." song ding believes that in the past few years, the market has not been short of money, but insufficient liquidity has led to a deserted market. now, through measures such as lowering the threshold and increasing intensity, the activity of market funds and demand has increased significantly, and a market balance between buyers and sellers is forming. sellers in some places have even begun to counter-price.

"now it is a firm buyer's market that has been in the past three years, mainly changing to a balance of buying and selling, and the initiative of sellers has increased." song ding said that this is a process of vigorous bottoming out and rebounding after several years of precipitation. the general trend already formed. song ding is optimistic about the future trend of the property market. he believes that as policies continue to ferment, the property market will move towards a relatively stable growth direction in the fourth quarter of this year and even next year.

(source: zhou weili, ruan yuanyuan, li zhijian/guangzhou daily)