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cover news trainee reporter lei yunhan

not long ago, "black myth: wukong", the leading domestic aaa game, was officially released, causing quite a stir. not only has the sales of the game itself exploded, it has also driven the popularity of gaming hardware and even cultural tourism in various places. at the same time, various pirated products of "black myth: wukong" are also emerging one after another. in the game, people who are destined to survive have overcome the "eighty-one difficulty"; but outside the game, rampant piracy has become the "eighty-second difficulty" that is difficult to overcome.

"black myth: wukong" poster, source official blog.

attitudes of pirated players:

what's wrong with wanting to play games?

how blatant are the pirated games of "black myth: wukong"? on a certain social platform, if you enter the keyword "black myth piracy", you can see a lot of related posts. in the comment area, many netizens said that piracy and pirated players should be "tolerant". some netizens even said, "you spend 268 and i spend 8.8. this game is a stand-alone game anyway."

looking at the comment area, it can be said that domestic games have been pirated for a long time. some netizens said, "everyone must have used pirated versions of videos, music, and novels. after all, saving a dollar is also a savings, and it's just a violation of the law for those who pirate, but nothing for those who use them." others said disapprovingly, "anyway, game companies have already made a lot of money, and if some people pirate it, it’s okay.”

the dilemma of game companies:

the better the anti-theft technology, the worse the player experience

how many games have been pirated? the cover news reporter interviewed wei yi, a senior 3d artist at netease leihuo studio. he said that this situation has been going on for many years and is very common in the gaming industry. "piracy is a relatively general concept and a form of infringement."

for mobile games, piracy is when the infringing party uses the game package to modify and decipher the areas where money needs to be charged. online games are relatively better because they usually have some protection mechanisms for themselves. for example, most online games require an internet connection and are subject to supervision and screening, so pirated players have no way to play on official servers. "even if the online game is completely cracked, he can only play it by himself and has no way to play with others."

however, although stand-alone games like "black myth: wukong" also have protection mechanisms, because stand-alone games do not require full internet access, piracy is more likely to occur. "hackers only need to perform a deep crack to distribute and pass it on to others, and everyone can even play for free." wei yi said bluntly, "single-player games actually have many encryption methods, but in the face of huge interests, there will be many people trying to crack it, and it will be impossible to prevent it.”

at the same time, wei yi told the cover news reporter that for game companies, anti-theft is a dilemma decision."for games, the more complex the anti-theft technical means are, the worse the experience will be for players."in layman's terms, the anti-theft method is equivalent to "wrapping" the game more tightly, which will sacrifice the efficiency of game operation, and players will be more stuck and more difficult when playing the game.

weak copyright awareness:

reduce rights protection costs and increase infringement costs

when encountering piracy issues, game companies usually encounter difficulties in proving evidence and safeguarding rights. a game contains many elements of works, and all of these works involve copyright issues. to this end, the cover news reporter interviewed zhang tingyuan, director of the chengdu zhidu intellectual property research institute. he said that game companies should increase their awareness of copyright. "intellectual property rights come first before the product is moved." zhang tingyuan said, "game producers should take the initiative to comprehensive protection of intellectual property rights, including art scenes, characters, music, dubbing and other works that may become popular in the future. if the awareness of active protection is not enough, it will be particularly awkward to passively provide evidence when defending rights. "

with piracy rampant, there is a voice that believes that piracy is not all bad because piracy spreads widely and expands the influence of games to a certain extent. but in zhang tingyuan’s view, such spread is unhealthy. he pointed out that it should be “protected while spreading, and spread while protected.”

"in the context of cultural self-confidence, those who want to work in the cultural and creative industry must have copyright awareness and trademark awareness." zhang tingyuan said, "at the same time, the punishment for infringement should also be strengthened to make the cost of rights protection lower and infringement the cost is a little higher.”