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relaxing purchase restrictions, canceling sales restrictions, and adjusting the period of value-added tax collection and exemption... first-tier cities are fully equipped to prepare for the "silver ten".

on the evening of september 29, a meeting of the ministry of housing and urban-rural development made it clear that cities, especially first-tier cities, should be supported in making good use of their autonomy in regulating the real estate market and adjusting housing purchase restriction policies according to city-specific policies. subsequently, first-tier cities such as shanghai, guangzhou, and shenzhen responded quickly and introduced a series of new property market policies overnight. beijing is also rushing to make adjustments to its current real estate policies before the national day holiday.

what can be seen is that although the new policies in many cities have only been officially implemented on october 1, the market has already seen obvious signs of the "silver ten" after the policy was released.

job rotation during holidays, buyers inspected houses and signed contracts on the first day of shanghai’s new policy

in this round of property market regulation, shanghai is the first city to fully respond to the new tone set by regulators.

on the evening of september 29, six departments including the shanghai municipal housing and urban-rural development management committee jointly issued the "notice on further optimizing policies and measures for the city's real estate market" (referred to as the "notice"). while adjusting the housing purchase restriction policy, it also optimized credit policies, the housing tax policy will be adjusted and will be effective from october 1, 2024.

many brokers interviewed said that after the introduction of the new policy, the number of inquiries, visits and transactions at the store had increased to a certain extent.

the manager of a store located in tianlin business district in xuhui said, "some customers who were originally hesitant have become very decisive. on the 29th, one customer was still hesitant and wanted to pay a lower deposit. the policy came out on the spot during the negotiation. the client immediately stopped negotiating any conditions and signed the contract on the spot.”

at the same time, according to the above-mentioned store manager, the company originally announced that all employees would be off on the 1st and 2nd of the national day holiday. however, after the new policy was introduced on september 29, in order to seize the market, the company announced a temporary adjustment to batches of rotational rest.

it is understood that shanghai lianjia has arranged a four-day vacation during the national day holiday. however, according to interviews with the paper, each store has staff on duty, and many stores still have many employees at 9 p.m. .

some potential home buyers also said, "i haven't received so many wechat messages for a long time. when the market was good, i went to learn about the house, but then put it on hold. i haven't contacted the agent for a long time. this time i received several listings from the agent." information."

a store agent told the paper that the business district where his store is located sold more than ten units in one day on september 30, and the store sold two units. "on the 30th, a customer contacted our agent after choosing a house online. he only showed it for more than ten minutes, and then asked the landlord to come out in the evening to negotiate and sign the contract. the decision-making time was very fast."

"in fact, since september 24, we have clearly felt that the market has changed significantly compared with the first half of the month, and more orders have been placed in our business district." said the aforementioned store manager.

on september 24, the state council information office held a press conference to announce a number of positive impacts such as rrr cuts, interest rate cuts, and existing mortgage interest rate cuts.

the paper learned from many intermediaries in shanghai that the effect of the new policy on the market still needs time to be digested, and some customers’ holiday travel arrangements will also have a certain impact on market transactions. “if the stock market is good, some funds will also miss the next daily limit. the effect on the real estate market needs to continue to be observed. "in addition, affected by policies such as the "5-to-2" value-added tax exemption period, the number of listings has increased. "with the current large number of listings, the overall market price remains stable."

the new home market is also booming. approximately 12 hours after the release of the new policy (as of 11:20 a.m. on september 30), gemdale jiafenghui, located in the jiading new city area outside the outer ring road of shanghai, has subscribed for 16 units.

according to the staff of gemdale group's shanghai company, the subscription volume after the policy came out was mainly from customers accumulated in the early stage, and some were in the hesitation period. the policy improved the expectations of some home buyers and shortened the decision-making time, which is why the current surprise subscription is possible. you can travel with confidence during holidays.

according to shangguan news, on october 1, the first day when the "shanghai seven rules" were officially implemented, the sales office of the jinmao mansion project in central, located near nanchen road, baoshan district, was very popular. the marketing director of the project said, "today is the first day of real estate subscription. there are more than 100 groups of customers coming to subscribe. the subscription period is as long as 7 days. if the number of subscribers exceeds the number of houses, a lottery will be required to select a house." "shanghai's seven new deals" on the day it was launched, the team had already predicted that this national day holiday would be busier than usual, and the staff specifically increased the number from the usual 20 to 70 people. "unexpectedly, some customers came to queue up to subscribe at 6 or 7 o'clock this morning. the sales office was not open yet, and there were nearly 20 groups of customers who were unable to come to the site and directly subscribe online."

guangzhou ended the 14-year purchase restriction, and one project sold 200 million yuan in a single day

guangzhou is the first first-tier city to completely cancel the purchase restriction policy in this round of regulation.

on the evening of september 29, the general office of the guangzhou municipal people's government issued a notice on adjusting measures for the stable and healthy development of the real estate market, clearly canceling various purchase restriction policies for households to purchase housing in the city.

after the adjustment of the purchase restriction policy, households with registered residence in guangzhou, non-registered residents and single persons purchasing housing within guangzhou will no longer be subject to review of home purchase qualifications, and there will no longer be restrictions on the number of houses purchased. at this point, guangzhou’s property market purchase restriction policy launched in october 2010 has come to an end.

according to the yangcheng evening news, on september 30, many popular real estate projects in guangzhou were very popular. at new world·tianfu yipan in liwan district, the on-site negotiation area was basically full of property viewers. the relevant person in charge said that most of the visitors came to understand the policies and real estate promotions: "some are new customers who come out to view houses for the first time, and some are customers who have been in a wait-and-see state before, choosing to make a decision because they are optimistic about the future of the property market." tong zai vanke's ideal flower land in liwan district launched promotions such as "special batch of fixed-price units". more than 150 customers visited that day, an increase of 200% compared with usual visits. according to the relevant person in charge, as of the time of submission of this report, 15 sets had been sold.

according to the guangzhou daily, on the first day of this year's national day golden week, the subscription for the shell new home festival released by shell has exceeded 500 units as of 6 p.m. poly riverside tianyue, a river-view luxury house located in the baietan section, said it was sold on the first day. 200 million yuan. longfor guangzhou·yuhujing, a binjiang luxury property project, achieved a transaction volume of 20 million yuan on the first day.

the transaction volume of second-hand houses in shenzhen agency stores increased by 40%

shenzhen has optimized its housing purchase restriction policy by district. on the basis of maintaining the original purchase restriction policy, shenzhen registered households and singles can purchase one more house in the outer areas. secondly, non-household registration continues to limit the purchase of one house, but buying a house in the central area requires one year of social security, instead of three years of social security. the threshold for buying a house has been significantly lowered. the new policy for yantian district, longgang district, longhua district, pingshan district, guangming district and other regions has clarified that the one-year social security requirement is no longer required.

according to monitoring data from the shenzhen leyoujia research center, on september 30 after the release of the new deal, the transaction volume of second-hand residences in shenzhen leyoujia stores increased by nearly 40% month-on-month, which was the highest single-day transaction point since february 2021; the transaction volume of new homes the volume increased by 24% month-on-month and was also at a high point in the past two years. in addition, since last saturday (28th), the number of second-hand sales at shenzhen leyoujia stores has been at a high level for nearly three months for many consecutive days, and market transactions have been active.

shenzhen leyoujia research center predicts that with the help of many major policies, the shenzhen property market may have a "golden ten" in october this year, not just a "silver ten".

a project in beijing withdrew discounts overnight

beijing followed shanghai, guangzhou, and shenzhen in adjusting a number of property market policies.

on september 30, six departments including the beijing municipal commission of housing and urban-rural development jointly issued the "notice on further optimizing and adjusting the city's real estate related policies" to implement the reduction of existing mortgage interest rates, lower the minimum down payment ratio of personal housing loans, and increase housing provident fund loans. policy measures include the intensity of support, reducing the number of years for non-beijing households to pay social security or personal tax when purchasing a house, adjusting the housing purchase restriction policy in tongzhou district, canceling the standards for ordinary housing and non-ordinary housing, and accelerating the construction of a new model of real estate development. the "notice" will come into effect on october 1, 2024.

zhang dawei, chief analyst of centaline real estate, pointed out that beijing has introduced relatively cautious policies, and this adjustment to the purchase restriction policy is also the last city in the country to introduce it. compared with the policies of shanghai and shenzhen, beijing's purchase restriction adjustment is relatively small, and there is no change in value-added tax. according to statistics from the centaline real estate research institute, starting from september 2023, beijing has taken small steps and has issued a total of 10 policies in one year.

according to monitoring by the centaline real estate research institute, the impact of the policy has already appeared. as of september 30, the centaline second-hand housing quotation index has rebounded slightly by 2-3 percentage points. the secondary managers' index, which reflects intermediary confidence, has rebounded more significantly, jumping by an average of 12 percentage points last week (week 39).

according to china real estate news, after the policy was released, some properties for sale issued slogans on wechat moments that discounts would be withdrawn. for example, starting from october 1st, jingneng xixian mansion in beijing’s west fourth ring road said that it would restore the original discount plan and eliminate excess discounts. recycling; china construction yipin issued a poster. from october 8, its huaxiang no. 1, yihe mansion, yujing star city, yujing star city·yuanqi, and daxing starlight city will be recycled with a discount of 2%; beijing changping new town wutongshanyu 2% discount on all products.

some real estate practitioners in beijing also said, "it will be a great benefit to the beijing property market during the national day holiday to issue a notice to relax purchase restrictions before the national day."

yan yuejin, deputy director of shanghai yiju real estate research institute, pointed out that the adjustment of property market policies in first-tier cities has fully implemented the spirit of the third plenary session of the central committee of the communist party of china and the spirit of the political bureau meeting of the central committee. at the same time, it has also actively moved closer to the financial policies of the central bank and other financial policies, which is timely, accurate and comprehensive. it plays a positive role in better promoting the situation of stopping the decline and stabilizing the situation. this time, the four first-tier cities have all adjusted their purchase restriction policies, which also shows that based on the new situation of market demand, relevant policies will continue to be optimized to better support the release of reasonable housing consumption demand.

yan yuejin believes that the property market transactions in the fourth quarter will usher in a wave of good market conditions, and may show a good momentum of "increasing volume and price", and the real estate bull market has begun.