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on october 1, the first day of the national day holiday, scenic spots across the country reappeared in "crowd mode", and the tourism consumption market also ushered in a new climax.

highways in various places are running slowly and popular road sections are congested. the "heat" on the first day of national day can be seen from the traffic conditions in various places.

taking shanghai as an example, as of 9 a.m. on the 1st, the g40 shanghai yangtze river tunnel and bridge sections were experiencing slowdowns to varying degrees. the current traffic flow was 3,900 vehicles per hour. among them, the slowdown speed on the bridge section was 20 kilometers/hour, and the slowdown section on the tunnel was 40km/h. km/h.

source: shenzhen health commission

in terms of railways, on october 1, the yangtze river delta railway carried 3.89 million passengers, exceeding the single-day record of 3.785 million passengers set during this year's may day holiday (may 2), setting a new record volume record high. among them, the average daily number of passengers arriving and departing from shanghai hongqiao railway station is expected to exceed 600,000.

source: photo provided by interviewee

the provincial cultural and tourism department also came to "report the good news."

according to data disclosed by the hunan provincial department of culture and tourism, on the first day of the national day holiday, the province's total passenger flow was 9.4954 million, including 1.8592 million tourists from outside the province, accounting for 19.58%. according to unionpay business big data analysis, the average number of tourists in the province the cost is 737.65 yuan.

source: photo provided by interviewee

tickets for many scenic spots are sold out on the first day of the holiday

data from ctrip on the first day of the national day show that tickets to many scenic spots were sold out on the first day of the holiday. domestic scenic spot ticket orders increased by 37% year-on-year, and homestay bookings increased by 55% year-on-year. at the same time, outbound travel has also ushered in a peak, with order volume increasing by nearly 40% year-on-year.

on the first day of the national day holiday, the most important thing is to "celebrate" the motherland's birthday, and beijing takes the lead.

according to reports from beijing daily, on the morning of october 1, 123,000 citizens and tourists from all over the world were waiting for the flag-raising ceremony in tiananmen square.

source: beijing daily

on that day, in addition to tiananmen square, many scenic spots in beijing also followed the crowd. for example, the badaling great wall in yanqing had more than 30,000 tourists making reservations to visit on the first day of national day as of the evening of september 30. tickets for the palace museum from october 1st to 6th were all booked before september 30th.

according to news released by the taishan scenic area management committee, on october 1st, the top of mount tai was filled with "chinese red": tourists from all over the world spontaneously came to mount tai, holding five-star red flags in their hands to commemorate the motherland's birthday. sending my most sincere blessings.

source: mount tai scenic area

it can be seen that when holidays come, popular museums everywhere become "hard to get a ticket".

a search by the paper found that as of 00:40 on october 2, tickets for the palace museum on the morning of october 7 were also fully booked; tickets for the national museum as of october 8 were all booked.

source: national museum reservation page

popular museums in other provinces and cities are equally popular.

as of 00:40 on october 2, nanjing museum’s tickets as of october 7 are fully booked; sanxingdui museum’s daytime tickets as of october 7 are all booked; hunan museum and hubei provincial museum’s tickets as of october 6 tickets are all fully booked; all available tickets for museums such as luoyang museum and china archaeological museum that are reserved three days in advance are also fully booked.

source: sanxingdui museum reservation page

scenic spots are not to be outdone.

according to the announcement from the jiuzhaigou scenic area administration bureau, as of 16:00 on october 1, jiuzhaigou scenic area’s ticket reservations for october 5 have reached the maximum carrying capacity. combined with the previous announcement of jiuzhaigou scenic area, the scenic area will be open from october 2 to 5 the tickets are all sold out.

source: jiuzhaigou scenic area official website

according to haichang ocean park platform booking data, the first wave of small peaks occurred three days before the holiday, and passenger flow is expected to increase by 25% year-on-year during the seven-day national day holiday.

food and beverage consumption is also booming.

the paper learned from haidilao that october 1 is the official first day of operation for haidilao’s first store in xinjiang, the urumqi ccmall store, from 11 a.m. to 3 a.m. according to store manager ms. peng, customers were waiting at the door at 8 a.m. that day. it is expected that the number of guests received throughout the day will reach 1,500, far exceeding the 700-900 people in the previous three days of trial operation. ms. peng said that gatherings such as national day hot pot are very popular. many guests come with their families from hami, turpan, altay and other places. the farthest guest flew 3,000 kilometers from jiangmen.

long-term travel is booming, and “going to the county” has become a new trend

from the perspective of destinations, data from multiple online travel platforms show that long-term travel is particularly popular during this year’s national day holiday.

fliggy data shows that the proportion of passengers traveling by air on the first day of the holiday increased by more than 50% compared with the same period last year. beijing, shanghai, chengdu, hangzhou, guangzhou, chongqing, xi'an, wuhan, nanjing, changsha, etc. are popular cities for travel on the first day of the holiday; wulong in chongqing, nujiang in yunnan, kizilsu in xinjiang, shennongjia forest in hubei, ma'anshan in anhui, etc. the first day of local travel bookings increased by more than 100% year-on-year. in addition, the number of domestic car rental orders for travel on the first day of the holiday increased by more than 40% year-on-year.

ctrip data also shows that on the first day of the national day holiday, nearly 50% of tourists chose long-distance travel, and the proportion of long-distance travel during this year’s national day increased by 6 percentage points year-on-year. popular domestic tourist destinations are beijing, chengdu, shanghai, chongqing, xi'an, nanjing, guangzhou, wuhan, changsha and hangzhou.the dark horse destinations (top 100 prefecture-level cities for orders) on the first day are aba prefecture in sichuan, jingdezhen in jiangxi, meizhou in guangdong, zhangjiajie in hunan, kaifeng in henan, etc. among them, travel orders for aba prefecture on the first day of national day increased by 325% year-on-year.

from the perspective of growth rate, low-tier and niche tourist destinations have huge growth potential, and more and more people are traveling to the county. jiuzhaigou, anji, shangri-la, pingtan, dujiangyan, jinghong and other county-level cities and county towns all achieved orders growth of 109%, 86%, 74%, 67%, 51% and 50% respectively on the first day of national day.

meituan data also shows that during this year’s national day holiday, “treasure niche cities” have become young people’s choice to avoid crowds and have fun. from the perspective of destinations, hulunbuir, ganzhou, wuhu, lhasa, and rizhao are the top five treasure cities for meituan flight bookings during the national day. slow travel and in-depth travel have become a new trend. at the same time, many migrant workers choose to return to their hometowns to "re-recognize their hometowns", and "returning to their hometowns" has become a trend, and the popularity of tourism in lower-tier cities and counties continues to rise.

on the other hand, the sharp rise in the rmb exchange rate, which has exceeded 7, further benefits outbound travel during the national day.

ctrip data shows that the number of outbound travel orders on the first day of national day increased by nearly 40% year-on-year. japan, thailand, south korea, malaysia, singapore, the united states, australia, indonesia, vietnam, and the united kingdom are the most popular. judging from the growth rate of orders on the first day, the growth rate of orders for long-term outbound travel during the national day was much higher than the average outbound level. among them, travel orders to the united states increased by 65% ​​year-on-year, and outbound orders to italy, spain, and france increased by 97% and 97% respectively. 118% and 65%.

it is worth mentioning that the “big red envelope” issued by a-shares before the national day holiday seems to have stimulated a wave of consumption.

a report from tongcheng travel shows that bookings for domestic high-star hotels increased significantly on the first day of the national day holiday.

data disclosed by tongcheng travel shows that bookings for five-star hotels in popular domestic cities on october 1 increased by 31% year-on-year, and bookings for four-star hotels increased by 38% year-on-year. hotel bookings in beijing, chengdu, shanghai, chongqing and guangzhou are the most popular. in addition, the popularity of hotel bookings in many county tourist destinations has increased significantly. hotel bookings in kuitun city, xuanen county, gaolan county, ji'an city and other counties and county-level cities have increased by more than 100% year-on-year.

according to data previously disclosed by tongcheng travel, in the week before the holiday, the popularity of long-term outbound travel bookings during the national day holiday increased rapidly, and the prices of air tickets and hotels on popular routes increased significantly. as of september 30, the prices of air tickets from major domestic cities on the tongcheng travel platform to long-term destinations such as europe, africa, the middle east, and north america have generally increased. the popularity of air ticket bookings for popular destinations has increased by more than 100%. the popularity of bookings has also increased by more than 90%, showing an overall trend of "increasing volume and price". the popularity of hotel bookings in relevant destinations has increased by more than 60% year-on-year, the proportion of consumption in mid-to-high-end hotels has increased, and the average cost has increased by nearly 10% year-on-year.