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"on the evening of the 29th, after shenzhen introduced its property market policy, some customers came to buy houses overnight. on september 30, we were open from morning to late at night. the number of customers at least doubled, and the transaction volume was much higher than usual." yixin, bao'an district, shenzhen list salesman chen ping (pseudonym) told reporters.

on september 29, shenzhen introduced a new policy for the property market, proposing measures such as optimizing the zoning housing purchase restriction policy, canceling sales restrictions, adjusting the value-added tax exemption period for personal housing transfers, optimizing personal housing loan policies, etc., to further optimize the development of the real estate market.

many new shenzhen sales and intermediary brokers reported to csi that the market response was relatively enthusiastic. on the first day after the new deal (september 30), the consultation volume and transaction volume of new and second-hand houses increased significantly. prices are relatively stable: developers of new homes mainly focus on destocking and rarely raise prices; owners of second-hand homes who are sincere in selling their homes generally do not raise prices, and it is difficult to complete transactions after price increases.

a new project is under construction in futian district, shenzhen. photo by our reporter huang lingling/

new home inquiries and transaction growth

"after the new deal came out, the number of customers visiting our properties increased significantly, and the more than 20 sales staff on site were overwhelmed. we have sold 7-8 units today, and usually only 2-3 units a week." september 30, shenzhen a salesperson for a new project in futian district told reporters.

a sales office for a new project in futian district, shenzhen. photo by our reporter huang lingling/

that day was the first day after the new deal. the reporter saw at the scene that although it was a working day, the sales staff of the property received 6-7 batches of customers within 10 minutes, and there were still customers waiting to view the property at the front desk of the sales office.

according to the real estate salesperson, the real estate is located in the core area of ​​shenzhen and was launched in september last year. the unit area ranges from 74 square meters to 270 square meters, and the discounted unit price starts from 82,000 yuan/square meter. "customers are mostly improvement types, and the best-sold units are those with a total price of more than 10 million yuan. customers are more cautious about loans, and generally pay 30%, 50% or even the full down payment."

there is no significant change in price. "after the policy came out, the price of our properties has not been adjusted yet. it is still 10% off the registered price. but there are not many properties left. if the sales of the properties are good during the national day holiday, the discount may be recovered." chen ping said.

li lin, business district manager of the shenzhen shell xiangshanli flagship store, told reporters: "currently, developers mainly focus on volume shipments. most of the new projects sold by our store are priced at 15% to 10% off the registered price. it is rare to hear of any developers. price increase."

second-hand housing transactions pick up

on september 29, shenzhen’s new property market policy clarified that restrictions on the transfer of commercial housing and commercial apartments will be lifted. commercial housing and commercial apartments can be listed for trading after obtaining the real estate registration certificate. at the same time, the value-added tax exemption period for personal housing transfers will be adjusted from 5 years to 2 years.

policy adjustments have brought multiple benefits to second-hand housing sales, such as the lifting of sales restrictions and tax exemptions, and home buyers have responded greatly. "in fact, on the first weekend after the central bank issued policies related to the unified minimum down payment ratio for mortgage loans, second-hand housing transactions have picked up significantly. after shenzhen introduced the '929 new deal', the market has become even better." li lin said.

on september 24, pan gongsheng, governor of the people's bank of china, announced at a press conference held by the state council information office that he would lower existing mortgage interest rates and unify the minimum down payment ratio for mortgage loans, and lower the minimum down payment ratio for second-home loans at the national level from 25% to 15%.

"on september 28, the market performance was already relatively hot. i negotiated a total of 3 orders and signed 2 orders that day." li lin said. on that day, shenzhen beike signed more than 130 new house contracts, and signed more than 60 second-hand house contracts. the volume of contracts signed in one day has almost caught up with the volume in half a month during the off-season from july to august.

he said that when he took the customers to the signing center to sign the contract that day, there were no seats left and they had to wait in line. "it was even more exaggerated on september 30. some customers queued for more than an hour and there was still no space available." li lin said that as of 8 p.m. that day, about 300 new and second-hand houses in shenzhen beike had been sold.

there is a similar phenomenon in the second-hand housing market in luohu district. "on the first day after the new deal, the market reaction was relatively strong." xie xin, business district manager of the shenzhen shell bagualing flagship store, said that the number of house viewing customers has doubled in the past two days, and the transaction volume has also increased significantly.

xie xin revealed that for new houses, developers mainly want to take advantage of the policy window period to ship in large quantities, so that prices are relatively stable. in terms of second-hand houses, owners who are sincere in selling their houses generally will not increase the price. if the price increases, it will be more difficult to close the deal.

property market and stock market "linkage"

many real estate agents interviewed said that after the introduction of the new deal, the mentality of home buyers has undergone subtle changes. customers who used to wait and see acted decisively because they were worried about the owner's price increase, which has promoted the recent increase in transaction volume.

"most of the customers who have completed transactions in the past few days have accumulated in the past. although some customers had the need to buy houses in the past, they were afraid that the price would fall after buying, so they have been waiting and watching. recently, relevant departments have intensively introduced real estate control policies and made it clear that they will promote the real estate market has stabilized, and market confidence is gradually recovering, boosting transactions," li lin said.

this time, there have been subtle changes in the shenzhen property market, that is, there has been a "linkage" with the stock market.

xie xin introduced that some customers originally needed to buy a house, but their funds had been kept in the stock market. after the stock market boomed, they made a fortune and saved enough for the down payment, so they chose to quit buying real estate.

a citizen born in 1995 in shenzhen told reporters: "i have always planned to buy a house before, but the down payment was not enough. recently, the stock market has rebounded. i hope it will rise a little more in the future, and i can buy a house if i can collect the down payment."

regarding the impact of this round of policies, li yujia, chief researcher of the guangdong provincial housing policy research center, said that on the evening of september 29, the ministry of housing and urban-rural development and the central bank issued policies intensively. first-tier cities have adjusted purchase restrictions, loan restrictions and tax policies, and the intensity is relatively large. the purpose is as the last quarter of this year approaches, it will boost property market expectations and transaction volume, stop falling and stabilize, and play a role in the fundamentals of first-tier cities.

"if the first-tier cities are stabilized, the property market in the three major metropolitan areas with the first-tier cities as the core will be stabilized, and nearly half of the country's transaction markets will be stabilized. this is the path to stop the decline and stabilize." li yujia said.