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october 1,on an ordinary weekday evening, shanghai’s property market regulation came up with a “big deal”. a number of unprecedentedly powerful policies sparked heated discussions and the market was in turmoil. an intermediary revealed:on the first day after the new deal, the transaction volume in one day was equal to that of the past week.

the industry said that new housing in the outer ring was greatly affected by the new deal, and one project sold more than a dozen units in one day.

the shanghai new property market policy (hereinafter referred to as the "shanghai seven policies") introduced on the evening of september 29th is indeed a blockbuster. among them, the social security payment period for non-registered households purchasing housing outside the outer ring is reduced from 3 years to 1 year, and purchase restrictions are further relaxed; the value-added tax exemption period is adjusted from 5 years to 2 years, and the transaction costs of individual house sales are subsequently reduced. a few days earlier, at a meeting of the political bureau of the central committee, it was clearly stated for the first time that the real estate market should be stabilized and stopped falling, sending a strong signal to stabilize the real estate market.

the market takes notice.

lao qian, an agency with extensive experience in jiading, minhang and other districts, revealed that the internal group of employees will feel the impact of the new policy more quickly. 29thon the night the new policy was promulgated, some customers went to the sales department overnight, and the number of inquiries and referrals from colleagues increased significantly the next day.. a real estate project that lao qian was involved in sold more than a dozen units in one day on the 30th. he had scheduled viewings for several days during the holidays.

just like when the "shanghai nine regulations" were promulgated, many sales offices did not take a break that night. some agents even showed reporters watermarked photos of the crowds of people in front of the sand table at midnight. many sales staff revealed that the market is indeed responding.however, according to the usual practice, there will be relatively few customers in the first two days of national day. as the new deal fertilizes and the holiday enters the middle and late stages, the popularity of house viewing and purchasing may become higher.。

some intermediaries analyzed that the benefits of the policy for new homes in the outer ring are more obvious, and many customers started working in september or october and have just met the qualifications for home purchase. it revealed that because it faced greater pressure to decontaminate,as long as the customer is interested today, some developers in remote suburbs are even willing to wait until the customer has paid social security for one year before signing online.。

some projects have taken advantage of the market window period to increase marketing efforts and launch discounts on home purchases, parking space vouchers and other discounts. taking the 50% discount that is more common in the market as an example, a house with a total price of 5 million may save 250,000. an intermediary's circle of friends showed that a certain china resources real estate project recently announced that the commission rate would rise to 2.2%, with a maximum commission of 150,000, to facilitate national day transactions with high commissions.

at the same time, some developers have lowered their commission rates due to the rebound in market enthusiasm for home purchases and plan to take back the discounts. an intermediary revealed that they received an emergency notice on the night after the new deal, and that this round of discounts will end on october 7.

price jumps by sellers are a rare phenomenon, and there are no immediate changes in the luxury housing market.

there are also sellers of second-hand houses whose mentality has undergone subtle changes.

according to china business news, a landlord jumped 500,000 yuan in price based on market expectations. many intermediaries reported that,some landlords may be reluctant to back down and lower prices, but price increases are not universal.the seller zhenzhu raised the price of her house by rmb 200,000 after the new policy was introduced. she told the blue whale reporter frankly: in fact, my mentality has not changed much, and the policy is basically within expectations. "raising the price is just an action. it means we are optimistic about the market and don't rush to sell. the policy itself will definitely take some time to ferment."

the intermediary said that the new policy stipulates that the value-added tax exemption period for individual external sales of housing is adjusted from 5 years to 2 years. a batch of second-hand houses that are more than 2 years old will enter the market, and the overall listing volume will increase. lu wenxi, a market analyst at shanghai zhongyuan, further analyzed that,at present, the property market is still a buyer's market and does not have the conditions to turn into a seller's market in the short term.. the goal of real estate market regulation is to stop the decline and stabilize, so stopping the decline is the first step.

at the same time, the new policy clearly states that “the standards for ordinary housing and the standards for non-ordinary housing will be canceled in a timely manner.” with the superposition of policies, the transaction costs of housing units with an urban area of ​​more than 144 square meters and a high total price have been greatly reduced, which can better meet residents' needs for improved housing.

in terms of the luxury housing market, this area seems to have emerged from the "high fever" independent market. according to the daily economic news, 12 luxury housing projects have been launched in shanghai since 2024, almost every time. at the end of september, all 108 luxury homes in green lake world phase 6, with an average price of nearly 110 million yuan, were sold out on the same day.

will the new deal have a significant impact on shanghai’s luxury housing market? a luxury real estate agent told blue whale reporters that there is currently no response in the second-hand luxury housing market. in the short term, new luxury housing may be affected more. for example, the transaction of manyun for about 20 million yuan was good, and there are also appointments for viewings after the national day. but overall, the supply of new luxury homes is booming, and the market still faces the risk of oversupply. on the other hand, luxury housing transactions are directly related to product strength, and the response to the new deal will not be so immediate and obvious.

the aforementioned broker added that the timely cancellation of the policies for general housing and non-standard housing is actually an expected benefit. what is more important now is to boost home buyers' confidence and trust in the market. policies also affect customers' expectations for the future market.

second-hand housing in the shanghai stock market performed well yesterday, and the rise in the stock market will help the real estate industry stop falling

after the shanghai real estate market took off, many intermediaries emphasized that this new policy is definitely different from the past when answering customer inquiries. some people bluntly said that the country has set the tone for the development of the property market, "don't worry about future expectations, the future will definitely be better than now."

lu wenxi, an analyst at shanghai zhongyuan real estate, explained that this policy uses a combination of measures to continuously release rigid demand and improve purchasing power, meeting different levels of housing needs. for example, real estate outside the outer ring road is currently facing greater pressure to sell, and policy guidance is also to accurately release demand outside the outer ring road. one year is a very short period of time, and the threshold for buyers who are just in need is already very low, so the outer ring road may become a hot spot in the property market in the near future.

lu wenxi believes that policy optimization began in september last year, and each round of easing has positive feedback from the market. however, the mood usually begins to weaken after a month, and the wait-and-see atmosphere begins to rise again. however, there are differences between this time and the previous rounds. the management actively released benefits, cities quickly implemented the relevant spirit, and the market atmosphere has changed significantly.

"on september 24, pan gongsheng, governor of the people's bank of china, explained the financial policy package in response to reporters' questions. in fact, the market sentiment had already changed by then." lu wenxi believes that,at present, we have passed the period of "forced policies", but with the introduction of a series of favorable policies, market sentiment and confidence are fully changing.. therefore, the performance of the property market during the national day golden week is worth looking forward to, and the transaction volume in the fourth quarter is expected to get out of the tail-off market.

change is indeed happening. "property market calendar" statistics show (data source from local housing and construction official website),after the politburo meeting on september 26 put forward the statement of stopping the decline and stabilizing, shanghai’s second-hand housing transaction volume increased sharply in the following two days.. in the past week, shanghai's second-hand housing transaction volume was 4,325 units, exceeding the performance in the past seven weeks. yesterday was the first day after the promulgation of the new deal. 619 second-hand houses were sold in shanghai, exceeding 85% of the total on monday this year.

it is worth mentioning that the real estate sector has performed strongly in this round of a-share mad bulls. the aforementioned expert analysis said that the wealth brought by the continued rise of the stock market may flow to the real estate market, and the real estate market is expected to stop falling and the real estate market will get better.