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[introduction] jufeng investment consulting beijing branch was ordered to suspend new customers for 3 months

china fund news reporter nan shen

on september 30, the beijing securities regulatory bureau issued a notice on its website, planning to take administrative supervision measures against the beijing branch of shaanxi jufeng investment information co., ltd. (hereinafter referred to as jufeng investment consulting), ordering it to suspend new customers.

violations in five aspects

after investigation, jufeng investment consulting beijing branch had the following violations:

first, some marketers one-sidedly promoted high-yield profit cases during their business development, failed to provide reasonable reminders of possible risks in using the company's services, conducted misleading marketing propaganda, and promised or guaranteed investment returns;

second, some investment advisors’ investment advice did not leave traces in the business operation support system review, and some investment advisory assistants and investment advisors’ investment advice communication records did not leave traces;

third, when making investment recommendations to clients based on securities research reports, the publisher and release date of the securities research reports were not disclosed to clients;

fourth, the company’s then compliance officer was arranged by the company to continue to provide investment advisory services to customers whose service agreements had expired and who had complaints and disputes;

fifth, there are employees who have not obtained general securities business qualifications to carry out marketing and provide stock operation suggestions.

the above-mentioned behavior violates article 12 of the "interim measures for the administration of securities and futures investment consulting" and articles 3, 18, 24 and 27 of the "interim provisions on securities investment consulting business".

according to article 32 of the "interim provisions on securities investment consulting business", the beijing securities regulatory bureau plans to take administrative regulatory measures against jufeng investment consulting beijing branch by ordering it to suspend new customers for three months. after the suspension of new customers expires, the company shall report the rectification situation in writing in a timely manner. the beijing securities regulatory bureau will organize an acceptance inspection based on the rectification situation. only after the acceptance inspection is passed, the company can resume normal business operations.

the chongqing branch has also been "suspended"

previously, on july 7, 2022, the chongqing securities regulatory bureau issued a notice ordering jufeng investment consulting chongqing branch to correct multiple violations and suspend new customers for 12 months from the date of receipt of the decision on administrative regulatory measures.

after investigation, jufeng investment consulting chongqing branch committed three violations:

first, persons who are not registered as securities investment consultants with the securities association of china provide securities investment advice to clients; second, when securities investment consultants provide securities investment consulting services to clients, they fail to inform clients of the name and registration code of the investment consultant; third, securities the investment advisory business promotion and customer solicitation behaviors are irregular, and misleading marketing propaganda is conducted on the investment advisory service capabilities and past performance.

according to the "latest list of securities investment consulting institutions that have been subject to regulatory measures to suspend new customers" disclosed on the website of the china securities regulatory commission on september 9, jufeng investment consulting's chongqing branch is still among the "suspended" ones.

according to the official website of jufeng investment consulting, the company was established in 1997. in 1998, it was approved by the china securities regulatory commission to become one of the first batch of securities investment consulting institutions (securities investment consulting business qualification certificate: 916100006237502038). the company has opened 5 branches in beijing, shanghai, guangzhou, chongqing and wuxi, with services covering more than one million investors.

securities investment consulting business is a basic form of securities investment consulting business. it refers to securities companies and securities investment consulting institutions accepting entrustment from customers and providing customers with investment advice services involving securities and securities-related products in accordance with the agreement to assist customers in making investment decisions. , and business activities that directly or indirectly obtain economic benefits. investment advice services include investment product selection, investment portfolio and financial planning advice, etc.