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if there are no joint venture brands in china, will chinese independent brands get better and better? not really!

let’s talk about the 3 examples in front of us:

first, after china introduced the "catfish" tesla, china's new energy vehicles entered the fast lane of development!

second, catl’s first customer was bmw. bmw’s stringent product requirements allowed catl to gradually improve its production and testing systems.

third, stratis invested in zero run, volkswagen invested in xpeng, and audi invested in zhiji, opening a new era of "reverse joint ventures."

the above three examples represent products, supply chains, and globalization respectively, which still require international cooperation. therefore, the relationship between chinese brands and foreign brands is not incompatible, but a win-win cooperation that seeks common ground while reserving differences.

but at present, it is also true that the overall sales of joint venture brands that mainly focus on fuel vehicles are declining. among them, many of the world's top three car companies, such as toyota, volkswagen, and hyundai, generally show double-digit negative growth. and the more we are in such a situation, the more we must maintain a calm attitude and clear thinking, and look at this phenomenon objectively!

[joint venture cars are also made in china. buying a joint venture car is just as patriotic! 】

buying a joint venture car is also a sign of patriotism! take beijing hyundai as an example. it is the first sino-foreign automotive joint venture project after china joined the wto. it is a leading project and demonstration project to revitalize beijing's manufacturing industry and develop the capital's economy! china’s shareholding ratio reaches 50%!

it can be said that the development of the automobile industry in the past 20 years has been driven by joint ventures! introducing foreign capital to revitalize the domestic market is a mission given by history to joint venture car companies, and it is also a bridge between china and the world. only when you arouse can you go out! the "reverse joint venture" mentioned earlier is the best embodiment of the role of bridge today!

now, not only do joint venture car companies still account for half of the country, but they are also continuously contributing tax revenue to the country, creating jobs in the upstream and downstream of the industry, and cultivating talents for society. the importance is self-evident! since its establishment, beijing hyundai has invested more than 100 billion yuan in china, with a cumulative output value of 1.2 trillion yuan and a cumulative employment of more than 200,000 people. with the strategic transformation, beijing hyundai will continue to contribute to the economic development of the capital and continue to carry out governance. sand, green ecological park and other projects to contribute to social welfare.

therefore, whether it is a chinese brand or a joint venture brand, as long as it is made in china, it is a sign of patriotism!

[the joint venture is not dead, but it is in an adjustment period! 】

from a global perspective, the joint venture brand is far from dead! take beijing hyundai as an example. backed by the world's top three hyundai motor group and baic group, which has been among the world's top 500 companies for 12 consecutive years, it has sufficient reserves of high-quality resources.

hyundai motor group has a global layout and has extensive layout in the fields of intelligence, air travel, and hydrogen energy! technical strength cannot be underestimated! in the face of the decline in sales of hyundai cars in the chinese market. beijing hyundai has also been making adjustments.

first of all, chinese and korean shareholders are optimistic about the future development of the chinese market and continue to increase investment in beijing hyundai.

second, develop products more suitable for the chinese market. a new pure electric model will be launched soon, and a matrix of new energy models will be built to adapt to the chinese market.

third, overseas exports are also expanding, and hyundai motor’s global export base will be built in the future. therefore, china ranks first in the world in automobile exports, and beijing hyundai also contributes!

of course, in the process of reform and adjustment, you must undergo a "major surgery" on yourself. therefore, there are a lot of rumors. recently, news about beijing hyundai’s layoffs has been on the hot search, saying that it will lay off 30% of its employees. but it was proven to be false news! because whether it is layoffs or factory closures, it cannot be simply understood as a "one-size-fits-all" reduction of labor costs. it should be a progressive, up-and-down approach to eliminate poor performers and recruit high-quality talents. this is a reform and self-rescue for joint venture car companies facing severe challenges.

[why should joint ventures be rescued with nationwide efforts? 】

if the water is clear, there will be no fish. if the chinese market is full of chinese brands and there are no joint venture brands, then it is truly "behind closed doors"!

in the current new energy era, we can clearly feel that chinese brand cars are becoming more and more expensive and high-end. this is a good thing and shows that chinese cars have become high-end. but at the same time, there are more and more problems, including the phenomenon of not releasing "three generations a year" and using users for experiments. as a part of globalization, joint venture brands can maintain the bottom line of car manufacturing!

beijing hyundai's quality management is based on hyundai motor's global advanced quality system, and its products have ranked first in jdpower's "vehicle reliability research" for many years. during the new car development phase, beijing hyundai will produce 500 trial vehicles for verification testing in terms of safety, durability, reliability, etc., including 1 million kilometers of actual road conditions nationwide, to ensure safety and quality. in april 2024, the old model ix35 created a life miracle in a series of rear-end collisions on the yangzhou expressway. this is the best proof of beijing hyundai's quality.

therefore, before chinese brands can truly grow into world giants, the globalization system, supply chain system, and market experience of joint venture brand car manufacturing still have something for chinese brands to learn from! in addition, in joint venture brands, the chinese side is also the major shareholder. therefore, china also hopes that the joint venture brand can find a direction suitable for its own development, not only to save it, but also to save it with the strength of the whole country!

【summarize】

only with joint venture brands can china's automobile industry be connected to the world. without joint venture brands, china’s automobile industry will be out of touch with the world! once out of touch, the globalization of chinese automobiles will be more difficult. therefore, the start and development of china's automobile industry relies on joint ventures. in the future, globalization will still require joint ventures!

therefore, when the sales of joint venture brands are declining, we should not badmouth joint ventures, but look at them from an objective attitude. once the world's top three car companies like toyota, volkswagen, and hyundai motor find a direction that suits them, they will rise again. only with the win-win development of independence and joint ventures can china's auto market truly flourish.