is "buy a house and get 200,000 yuan in stock" real or fake? the latest response is here
2024-09-29
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
recently, the a-share market has been rising continuously. on the 27th, the a-share gem index rose violently, rising by more than 8% during the session. nearly 5,000 stocks in shanghai, shenzhen and beijing rose. this not only triggered a new wave of market entry, but also the sales of new properties. pick up the heat. on september 28, a poster circulated in the market showed that a real estate project for sale in nanjing launched a "buy a house and get stocks free" activity, with a maximum of 200,000 yuan in stock funds. what's going on?
the "buy a house and get stocks for free" campaign has been removed from the shelves.
market circulation poster
the yangzi evening news/ziniu news reporter noticed that this poster circulating in the market shows that china merchants shekou nanjing jiangxin yinyuan project has launched a "buy a house and get stocks free" activity. from now on, owners who buy jiangxin yinyuan can enjoy the benefits of the stock market. the owners can according to their own needs purchase any stock with experience, and the stock principal is provided by the project subsidy. "cross-border integration, free stock funds of up to 200,000 yuan, stock market dividends, and enjoy the profits." "easy stock trading without principal, and the stock income will be owned by the customer within 30 days from the purchase date." . the poster shows that the date of the event is "from now on to october 7". however, the sales staff of the project's sales office claimed on september 28 that due to failure to pass the review, the "buy a house and get stocks" activity has been removed and changed to a discount of 200,000 yuan for house purchases. the project is currently in the sales sprint stage and is expected to follow-up activities will be even more intensive.
the minimum unit size is 140㎡, there are discounts if you want to buy it
a yangzi evening news/ziniu news reporter consulted the property sales office as a home buyer on september 29. regarding the "buy a house and get stocks for free", a staff member seemed unwilling to say more. "this one is no longer available. the smallest unit is 140 square meters, and there are still a few units left." when the reporter asked why the event was cancelled, the staff prevaricated and said, "we just won't do it anymore." and emphasized that the current event can be discounted. 200,000.
online real estate listing page
the reporter found on the official real estate website that the jiangxin yin yuan project is located in the jiangxinzhou section of nanjing. the total number of units on the network is 1,584, the total number of unsold units is 658, and the total number of units sold is 912. however, the number of unsold units includes 555 unsold parking spaces, so the number of unsold units in residential projects is around 100. according to the salesperson, the minimum area of the property is 140 square meters, and there are also units of 180 square meters and 230 square meters. the overall focus is on improving the property. currently, the remaining units are 140 square meters, and the prices are lower on the floors. it’s just over 40,000/㎡, including decoration. there are many options for units of 180 square meters and above, and prices are relatively high.
the onlookers thought that “buying a house and getting stocks for free” was very novel.
the reporter noticed that in the lower left corner of this poster, there was a special paragraph: "on september 26, a-shares closed sharply across the board. more than 5,100 stocks in the market rose, and the trading volume exceeded 1 for the second consecutive trading day. trillion yuan." finally, there is a slogan: "let life rise all the way."
the reporter randomly interviewed several onlookers. many people thought it was "very fresh", but questioned the authenticity and specific operations of the promotion. some home buyers think that since "buying a house is easy for stocks", why does the stock income belong to the customer within 30 days from the date of purchase? since the income time period is limited, does exceeding the time mean that the income will be recovered? some people also said, what should i do if i lose money?
according to an informed real estate brokerage manager, “actually, this kind of activity is just to gain popularity, which is equivalent to a discount of 200,000 yuan on the purchase price of a house.”
developers are very hardworking, and there is also a "buy a house and get a flight"
in order to stimulate sales, current developers are working very hard, using various fancy promotion methods in an endless stream, and they are also very good at "buying popularity". previously, the reporter learned during the interview that the real estate company that launched the "buy a house and get stocks free" program had also launched a "buy a house and get a flight" in august this year, targeting one of its properties in the north of nanjing. the so-called " "giving a plane" includes a pilot's license, 100 hours of total flight time (10 hours per year), and 5% ownership of the private jet. buyers who choose to give up can enjoy a discount of 200,000 on the total price.
in addition, many new housing projects in other places have also launched "buy a house and get gold" activities. "the gold market has been hot this year, and developers are really good at 'catching hot spots' and offering disguised discounts in this way." some home buyers said.
the “bundling” of real estate and finance may involve regulatory risks
regarding the fancy promotions of real estate companies, guo tao, an angel investor and special commentator of the e-commerce research center of netease, said in an interview with a reporter from yangzi evening news/ziniu news that this kind of marketing initiative of buying a house and giving away stock funds seems novel and creative. , mainly to attract the attention of home buyers through popularity. there may be many reasons why the event was aborted.
"on the one hand, from a compliance perspective, there may be some legal and regulatory issues in bundling real estate sales with financial products. relevant departments may have intervened in this to ensure market order and consumer rights." guo tao said, in addition on the one hand, stock funds themselves are risky and uncertain. for home buyers, they may be worried about the actual value and potential risks of this bundled benefit, thus affecting the actual effect and feasibility of the activity. judging from the market response, this overly gimmicky marketing method may not really meet the core needs of home buyers and does not touch the "pain points" of consumers. most of the current home buyers pay more attention to substantive factors such as the quality, location, and price of the house itself. this also reminds developers to fully consider all factors when marketing innovations to ensure the legality, feasibility, and effectiveness of activities. , truly meet consumer needs, rather than simply pursuing popularity.
real estate companies should clarify the benefits when promoting “sales with prizes”
wang yunxia, director of shanghai zhonglian (nanjing) law firm, said in an interview with the yangzi evening news/ziniu news reporter that the state administration for market regulation's "interim provisions on regulating promotional behaviors" stipulates that complimentary sales refer to operators selling products that meet certain conditions. prize-based sales that provide consumers with bonuses, items, or other benefits. real estate enterprises shall, in accordance with the provisions of the anti-unfair competition law and the interim provisions on regulating promotional behaviors, conduct prize-based sales activities in compliance with regulations, and clearly publish information such as prize types, participation conditions, participation methods, prize names, prize quantities, etc. it is not allowed to change, add conditions or affect the redemption of prizes, except when it is beneficial to consumers. at the same time, it is not allowed to falsely claim that there is a prize.
wang yunxia believes that judging from the company's advertising posters, the promotion is "buy a house and get stocks", and add a line below: "the stock income will belong to the customer within 30 days from the purchase date," indicating that the "stocks are given away" as a gift within the payment period. , only the income within 30 days belongs to the customer, the implication is that the stock will be recovered by the developer after 30 days. at the same time, we have seen that the "buy a house and get stocks" activity cannot be shared with other discounts. the official price of a 140-square-meter building in jiangxinyin is 45,000/㎡, and a house costs at least 6.3 million. even if a 200,000 stock investment fund is given to the owner, , it’s less than a 3.2% discount, not to mention it’s just the income within 30 days, let alone a discount if there is a loss.
yangzi evening news/ziniu news reporter fan xiaolin and ma zuobo
proofreader li haihui
