zhongjingzhi’s “new” light shines in the world丨 deeply cultivate the quality of fangcheng county’s traditional chinese medicine industry to achieve full-chain brand development
2024-09-29
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dahe network news "teacher, i have been a little busy at work these days. i seem to have cervical spondylosis. can you give me a cure?"
"then you can use our moxibustion instrument, which activates blood circulation, removes blood stasis, and unblocks meridians. your cervical spine is uncomfortable because you have been sitting for a long time, and your blood is not active. let's use it for moxibustion, and you lie down on it... "
this seemingly ordinary conversation has revealed a health story that is closely related to people, and the company that produces this moxibustion device is quietly changing the way people deal with diseases. an exploratory journey about the integration of traditional health care and modern technology is underway at henan zhiyuantang pharmaceutical co., ltd. (hereinafter referred to as zhiyuantang), a leading chinese herbal medicine company in fangcheng county.
advantages | an environment suitable for the development of the traditional chinese medicine industry
fangcheng, located in nanyang, henan province, is located on five natural dividing lines, including the northern subtropical zone and the southern warm temperate zone. since fangcheng's climate has unique advantages in terms of temperature, precipitation, and lighting, growing traditional chinese medicine has become a specialty of fangcheng. there is a kind of traditional chinese medicine that shines in the field of health care with its unique charm, and that is salvia miltiorrhiza.
why did fangcheng's salvia miltiorrhiza become so popular that it became so famous in henan? on september 28, under the leadership of he xueliang, the production manager of baiyao garden of henan zhiyuantang pharmaceutical co., ltd., the collection group came to the yu salvia planting base in yangji town, zhiyuantang.
"fangcheng is located at the intersection of five intersections, and the climate changes are relatively large." he xueliang said, just like people will work hard to overcome difficulties, so do plants. they will grow tenaciously when encountering harsh environments, so the quality of their growth will be better. good.
looking around, you can see large areas of salvia seedlings separated by ridges, allowing them to fully receive light and ventilation. in october of the next year, the harvest period begins.
"the medicinal value of salvia miltiorrhiza really begins when it is dug out from a small seed." he xueliang said with emotion. after that, salvia miltiorrhiza will begin to undergo preliminary processing, grading and other aspects.
salvia miltiorrhiza is just one type of medicine in this medicinal botanical garden. there are more than 140 kinds of medicinal materials nearby. "shegan can also be used as medicine, as well as 'quick', fang, aster, castor, rehmannia glutinosa, cassia seed, isatis root..." he xueliang said in a nutshell.
today, fangcheng county has built a national-level modern traditional chinese medicine industrial park in yangji town, planning to plant 35,000 acres of traditional chinese medicines, and build a protection and breeding base for wild authentic medicinal materials in danyang mountain, a standardized planting base for yu salvia, a research base for hundreds of medicines, and a base for traditional chinese medicines. the factory-based seedling breeding and medicinal and food production base follows the industrial model of "chinese medicine + culture", "chinese medicine + education", "chinese medicine + health care" and "chinese medicine + tourism" to create a chinese medicine plantation, scientific research, teaching and appreciation. the integrated development zone of the pharmaceutical industry will boost county economic development.
system丨building a complete industrial chain system of traditional chinese medicine
in recent years, fangcheng county has vigorously cultivated characteristic industries and actively built an industrial pattern of "one town, one industry, one village, one product". taking the pharmaceutical industry as a model, it has built a complete traditional chinese medicine industry integrating r&d, planting, processing and sales. chain system.
among them, zhiyuantang is one of the representatives of the traditional chinese medicine industry in fangcheng county. why can zhiyuantang achieve "one-stop" development of the entire chain? this is inseparable from their emphasis on innovation.
in recent years, zhiyuantang has invested a lot of money to strengthen the construction of corporate innovation platforms and established a specialized r&d center covering an area of 3,000 square meters, with 52 r&d personnel and equipped with large-scale precision r&d equipment, with a total investment of approximately 16 million yuan.
according to reports, in 2022, the r&d center was rated as the "nanyang enterprise technology center" by five departments including the nanyang development and reform commission. it is currently applying for the "henan traditional chinese medicine solid preparation engineering technology research center" and is committed to building a first-class r&d innovation team.
"we have been deeply engaged in the cultivation, deep processing, sales and scientific research of traditional chinese medicinal materials for ten years. at present, we have formed an industrial base based on authentic medicinal material planting bases, with the production of traditional chinese medicine salvia miltiorrhiza pieces, mugwort series products, and intelligent moxibustion instrument series products. and the development pattern of the whole industrial chain of traditional chinese medicine with pharmaceutical sales as the main business," wang changwei, deputy general manager of henan zhiyuantang pharmaceutical co., ltd. told reporters.
features丨create a characteristic industry based on zhongjing brand chinese medicinal materials such as "salvia miltiorrhiza and nanyang ai"
when you walk into zhi yuantang pharmaceutical, you will be greeted by the aroma of mugwort. there are various mugwort products on the counter, including mugwort essential oil, mugwort patches, mugwort columns and more than ten kinds.
at present, zhiyuantang has developed a total of more than 40 products in five series including mugwort processing series, intelligent moxibustion instrument series, portable moxibustion instrument series, moxa product packaging machine and food machinery, among which more than 41 national patents have been applied for and won one first prize for scientific and technological achievements in nanyang city.
"just now, the physiotherapist was performing shoulder and neck physiotherapy on the patient. he used our moxibustion instrument. you can see the effect quickly after using it. it is of great benefit in soothing the cervical spine. moreover, this instrument does not smell of smoke. , is a three-way catalytic moxibustion device, very healthy," wang changwei introduced to reporters.
the reporter learned that since its establishment in 2013, zhiyuantang has been committed to the development of the traditional chinese medicinal materials industry, mainly salvia miltiorrhiza and mugwort. the national standard "geographical indication product - fangcheng danshen (yu danshen)", which the company participated in formulating, has filled the gap in nanyang city's agricultural national standards.
in addition, the "yudanshen" brand salvia tribute tea developed by it won the "innovation award" at the national agricultural expo, and the selected "yu salvia no. 2", "yu salvia 3" and "nanyang ai no. 2 (zhiyuan no. 1)" "acquired the identification of new varieties of provincial chinese medicinal materials. yudanshen was selected as "henan famous brand product" and "henan's top ten most influential geographical indication products".
"the smart moxibustion device i just tried is just a representative of zhiyuantang's products. zhiyuantang's products already cover several major series such as traditional chinese medicine pieces, formula granules, foot bath bags, traditional chinese medicine scented tea, and moxa products." wang changwei said, in the future, zhiyuantang will focus on big health and strive to build a medical and health digital industry internet platform based on an intelligent pharmaceutical logistics industrial park, and develop more products to serve the public. (zhu chuanpeng li dongbao wangyuan/text liu xiaoming li siyu/video)
