the extended range car track is becoming more and more lively
2024-09-29
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nio et7.
tenshi d9.
our reporter hu xiong reports from changsha
in the past week, what major events have occurred in china's auto market? byd wholly controls denza and mercedes-benz withdraws; xiaomi motors responds to the xiaomi su7 accident and caught fire; nio li bin responds to the acquisition of audi's belgian factory; xpeng plans a plug-in hybrid model.
mercedes-benz withdraws completely and becomes byd's sole proprietorship brand
recently, shenzhen denza new energy vehicle co., ltd. has undergone equity and industrial and commercial changes. byd automobile industry co., ltd.'s shareholding ratio has increased from 90% to 100%. mercedes-benz (china) investment co., ltd. originally held 10% of the shares. the company withdrew; the original director hans georg engel withdrew; denza new energy officially changed from a foreign-owned company to a wholly-owned company by byd. denza motors has also changed from a joint venture between byd and mercedes-benz to an independent brand car company.
the birth of the denza brand stems from byd's technical advantages in the new energy field and mercedes-benz's car-making technology and experience. as byd continues to develop new energy technologies, its acceptance among consumers is rapidly increasing, and it no longer needs the mercedes-benz brand as an endorsement. the continued hot sales of denza d9 after its debut also proves this point. mercedes-benz, which only provided the brand name and made no other contributions, ultimately chose to withdraw, which is a normal market reaction.
there is a rumor on the internet that "a xiaomi su7 smoked in an accident"? xiaomi auto responded
on the evening of september 16, in response to a video posted online showing "a xiaomi su7 emitting smoke in an accident", xiaomi motors issued a response. at around 10:03 a.m. on september 16, a xiaomi car was on the road near nanjing south railway station. an accidental traffic accident occurred in su7. the preliminary analysis results of the accident are synchronized as follows: xiaomi motors cooperated with the traffic police/firefighting/insurance to investigate the accident site, and combined with the vehicle data analysis, it was initially confirmed that the driver operated the vehicle due to the slippery road surface during driving. improper driving caused the vehicle to run out of the driveway and crash into the isolated flower bed area. the front bumper and chassis area of the vehicle hit a continuous square stone (approximately 28cm × 30cm × 50cm) around the isolation belt. the impact caused serious damage to the bottom of the battery. it is suspected that a local short circuit occurred due to the impact inside the battery, and smoke and open flames appeared for a short period of time. and release the pressure downward. after the accident, firefighters promptly intervened and the vehicle risk was removed and moved to a safe area. the passengers in the car were injured in the collision and have been promptly examined and treated in the hospital.
due to the characteristics of lithium batteries, they are likely to catch fire in the event of thermal runaway and damage. with the advancement of technology of various car companies, more advanced power batteries can control the spread of heat out of control. if the damage caused by an accident cannot be explained, it will cause misunderstandings among consumers. this is why xiaomi auto provides a detailed explanation of the accident.
xiaopeng is also going to build an extended-range car, and multiple brands are increasing their range-extended models.
recently, the huangpu district government website of guangzhou city released the "information disclosure before environmental impact assessment approval for the phase ii project of xpeng motors guangzhou intelligent connected vehicle intelligent manufacturing base". the product plan in the document lists a plug-in hybrid code-named model b. powered models have become another new focus after xiaopeng planned to produce extended-range models.
at the beginning, when various new power car companies entered the new energy vehicle industry, they all aimed at tesla and only made pure electric vehicles. as ideal is “killing everyone” in the extended-range market, most new energy vehicle brands no longer stick to pure electric vehicles, but are running pure electric and plug-in hybrids in parallel, including brands such as leapmo and nezha.
now, with the upcoming actions of xpeng motors, weilai may become the last new domestic car company to stick to pure electric vehicles. on september 20, nio founder li bin said that extended-range and plug-in hybrid models are indeed selling better now, but nio, including the ledo brand, still insists on pure electric vehicles from the beginning to the end. "when will tesla start to increase sales?" cheng shi, we will consider it again, so both nio and letao will only make pure electric products, that’s for sure.”
li bin denies acquisition of audi belgium factory
recently, news broke that nio is negotiating to acquire audi's brussels factory in belgium and will make an offer to the volkswagen group before september 23. previously, due to sluggish sales, audi planned to restructure its brussels plant and was looking for new investors for the plant. in response, li bin responded: "it's nothing. i don't know where i got the news. we are very cautious in investment."
with the rapid development of china's new energy vehicles, chinese automobiles have made great strides in going global. in addition to exporting complete vehicles, building factories in target markets has also become a new move for many chinese car companies. there are reports from the outside that nio is in contact with audi's european factories, which sounds credible, especially for a brand like nio that went overseas earlier in europe.
however, the situation in different places is different. when chinese car companies set up factories overseas, they need to be cautious and careful and cannot copy domestic models.
roundtable
has the cost of building a car come to an end? new energy car companies have something to say
according to cctv, there are new labels such as "three new things" in foreign trade and future industries. along with hot topics such as price "involution", marketing "breaking the circle", and industry "breakout", the development of china's new energy vehicles has been it has attracted much attention and continues to affect the pace of changes in the automobile market and industrial transformation.
the latest data from the passenger car association shows that the penetration rate of new energy vehicles has exceeded 50% for two consecutive months. in other words, after my country's new energy vehicles have ranked first in the world in production and sales for nine consecutive years, they have gradually begun to become mainstream in the domestic market.
but does this mean that the development of china's automobile industry has ushered in a "nokia moment" where the old and the new are replaced by the old?
as participants and witnesses of market and industry evolution, how do the "managers" of new energy vehicle brands adjust the rhythm of products, marketing, and brands to adapt to the ever-changing new ecology?
fang yunzhou, founder and chairman of nezha automobile, believes that the penetration rate of new energy vehicles has increased from 5% to 50% in three or four years. scale effect innovation has reached a relatively balanced stage, and it is almost impossible to drop significantly. the competition in the future will be who is faster in terms of software capabilities and ota upgrade capabilities. in terms of intelligence, how can the car complete the interaction between the car and the user through large models and artificial intelligence, so that the car can better "understand" the user? the iteration speed will become faster and faster.
zhang hongyu, deputy general manager of chery automobile co., ltd. and general manager of the icar brand division, said that competition is not a temporary measure, but requires capability. being able to keep prices low and still make money, and be of high quality and sustainable, is a good thing for consumers and the industry. "black technology" refers to "dazzling", which is essentially a kind of ability. olympic champions are all "showing off" their skills, solid skills and physical fitness. it's because of their solid skills, otherwise they can't "show off".
lu fang, ceo of lantu automotive technology co., ltd., said that lantu has made major changes in its development ideas in the past period of time. originally, i wanted to provide users with luxurious configurations. in fact, just stacking configurations is not enough. nowadays, product competition is too homogeneous. it is still necessary to satisfy users with a high-end experience through luxurious configurations, so that when users experience this car, they will feel that this is indeed a high-end car and can bring a convenient experience. only in this way will users be able to pay.
