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shanghai green lake world phase 5｜visual china-vcg111427483940

on the second day after the central government set a tone to promote the real estate market to "stop falling and stabilize", shanghai opened all seven markets, and the market was hot.

for the shanghai property market, this is also a day to witness history.

on september 27, the sixth phase of green lake world, a multi-billion-dollar luxury home in shanghai, and the third phase of zhonghai lingdi jiuxu, a multi-million-dollar luxury home, opened on the same day. the two sales achieved sales of nearly 17 billion yuan.

according to data from 58 anjuke research institute, shanghai’s new home market has gradually transformed into a market dominated by improvement-oriented groups. the supply and demand of newly renovated three-bedroom products account for the absolute majority in the new home market, and luxury products with an area of ​​more than 140 square meters have exploded. trend.

1

108 luxury homes sold for nearly 12 billion yuan

on september 27, the average total price of cuihu tiandi phase 6 was close to 110 million yuan (registered name: cuihu tiandi liuheting), zhonghai lingdi·jiu xu, zhangjiang jinmao mansion, the first batch of houses in hong kong city central huiyunqi, times city, longfor lakeview, and dahua·park baicui in daning north are all now available for sale.

the one that has received the most attention is cuihu tiandi phase 6. the market even thinks that “all the rich people in shanghai are waiting for cuihu phase 6.”

on september 27, all 108 luxury homes in green lake world phase 6 were sold out on the same day, with a total of 11.979 billion yuan collected. according to market sources, the project has set a new record for the daylight of china’s billion-dollar luxury homes.

public information shows that green lake world is located in the xintiandi area of ​​huangpu district, shanghai. it is a high-end residential series launched by shui on group in shanghai. a total of 108 units are available for sale in the sixth phase of green lake world. the project area ranges from 437 square meters to 1,352 square meters. the average sales price is 210,000 yuan/square meter, and the total price ranges from 75.71 million yuan to 356 million yuan. yuan, with an average total price of about 111 million yuan.

according to information published on the public account "ruian cuihu tiandi", from september 17 to september 21, the project opened for subscription, and a total of 393 groups of intended customers signed letters of intent to purchase houses, of which 272 groups of intended customers were in compliance with real estate market regulations such as housing purchase restrictions in shanghai. policies and commercial housing sales management regulations, and the points must reach the final score line of 69.6 points.

according to the house selection announcement on the day, the project will start house selection in batches based on lottery sorting results from 13:00 on september 27. judging from the information publicly released by the sales agency, more than 120 names were called for the sixth phase of cuihu tiandi to be liquidated.

according to lu wenxi, an analyst at shanghai zhongyuan real estate, the reason why the sixth phase of cuihu tiandi is so popular is that its unit price exceeds 80 million yuan, and there is an obvious "price inversion" between the new properties and the second-hand properties in the first five phases. in addition, in terms of investment properties, luxury housing products in downtown shanghai are also more stable.

in june this year,the online transaction price of second-hand houses in the fifth phase of cuihu tiandi reached 337,000 yuan/square meter, and there is also a large price difference with the new prices in the sixth phase.

on the same day, the third phase of zhonghai lingdi·jiuxu, located on the xuhui riverside, also opened for sale, with three openings and three sold out.

according to the public information of "zhonghai lingdi jiuxu phase iii", a total of 178 units were launched this time, with an average price of 146,700 yuan/square meter and an average total price of about 15 million yuan to 33 million yuan. the project attracted a total of 381 groups of intended purchasers to sign letters of intent, of which 377 groups were in compliance with shanghai's real estate market control policies such as housing purchase restrictions and commercial housing sales management regulations.

2

luxury properties in shanghai are must-snatch when they enter the market

according to a previous report by "daily economic news", during the previous off-season market in july and august, luxury properties in shanghai were must-haves when they entered the market:

in the second phase of longsheng bay, the subscription rate of 120 units was 239%; in the second batch of sunac bund no. 1, the second batch of 110 units, the subscription rate exceeded 180%; in the second phase of zhonghai lingdi jiuxu, the effective subscription rate was 252%; there are 33 villas in jinyuan, and the project has been open for subscription for 4 days, with a subscription rate of 152%; greentown qiantan lily garden phase iii has 10 villas, with a total price of 53 million to 100 million yuan, and a subscription rate of 210%.

the person in charge of marketing for a luxury housing project in shanghai also revealed to this reporter: "it is obvious that some foreign customers came to shanghai this year for asset allocation, especially houses with core resources. in fact, some customers are not qualified to buy houses, but their children study abroad and get housing tickets to buy a house after graduation. ”

why is it so hard to find a luxury home in a core city?

zhang hongwei, founder of jingjian consulting, told reporters: "projects in the core areas of the core cities of beijing, shanghai, guangzhou and shenzhen have price inversions, and they are core assets. the next three to five years are likely to be an upward price cycle."

"on the other hand, the sensitivity of policies and demand support in core cities are relatively sufficient. a round of policy stimulus every 3 to 6 months will release a corresponding wave of transaction volume. high-quality assets in core cities are here under this kind of market situation, an independent market situation will appear again.”

"this year will definitely be the highest sales of luxury homes in shanghai in the past 10 years. the number of sales units around may has already reached the volume of last year. but how big is this customer pool and how long can it last? from the perspective of the market and customer research, it is still there will be some concerns, and core assets and high-quality products are also limited.”

overall, the multiple openings this time are expected to inject a certain degree of confidence into the property market after the new deal, further boost market enthusiasm, and help promote the real estate market to "stop falling and stabilize."