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the first day of the new policy to "stop falling and stabilize" real estate: the activity of home purchase inquiries increased, and landlords were unwilling to give up the price.

2024-09-27

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interface news reporter | wang yuhan

on september 26, the political bureau meeting of the cpc central committee set the tone for real estate and made it clear that it would "promote the real estate market to stop falling and stabilize." after that, market expectations have undergone positive and important adjustments, and the capital market has also responded quickly to this, with the a-share real estate sector there was a flash of red, with more than 20 stocks including greenland holdings, binjiang group, and overseas chinese town hitting their daily limits one after another, and real estate stocks across the board exploded.

after the market opened in the morning on september 27, real estate stocks continued yesterday's gains. less than an hour after the market opened, many stocks rose by more than 7%. as of the evening's close, a total of 22 stocks in the a-share real estate sector had reached their daily limit, and 93 stocks were in the red. wind real estate sectorup 6.87%, leading the gains in a shares.

among them, local stocks in shenzhen performed actively, with more than 10 stocks including special development services, sunshine shares, shenzhen zhenye a, zhongzhou holdings, oct a, gemdale group, vanke a, and shenzhen real estate a reaching their daily limit.

hong kong mainland property stocks were even stronger throughout the day, with no shares falling. as of the close, kaisa holdings rose 76.92%, jinhui holdings rose 32.51%, greentown china rose 17.26%, longfor group rose 16.47%, yuexiu real estate, vanke enterprise, cifi holdings, sunac china and other stocks also rose one after another, performing very strongly.

real estate bonds also experienced a rise. "20 longfor 06" rose by more than 22%, "22 vanke 06" rose by 6%, "22 vanke 05" and "21 vanke 06" rose by more than 4%, and the wind real estate bond 30 index rose by 1.8 %, and the wind high yield urban investment bond index rose 0.02%.

“overall, recent policies have been frequent and unprecedentedly powerful, the external environment has improved, and information about long-term china has frequently appeared. not only has domestic liquidity increased significantly, but foreign funds have also poured in. domestic assets are favored, and the stock market and property market are expected to benefit significantly. . at present, the stock market has rebounded and the real estate market has also shown strong reversal signals. the government's attitude and policy support have also injected confidence into the market," zheng shulun, president of centaline real estate south china and general manager of shenzhen centaline, pointed out.

in terms of news, after the new real estate policy on september 26, the central bank announced on september 27 that it would lower the required reserve ratio by 0.5 percentage points and announced that the 7-day reverse repurchase operation interest rate would be reduced by 20 basis points, from the previous 1.70% to 1.50%.

"the rrr cut has been a signal that has been continuously released before, and it is in line with expectations. it also means that a new round of liquidity injection has begun, providing very good liquidity funds for the subsequent high-quality development of various industries. this time it is clear that the reason for the interest rate cut is operations can further reduce the cost of home purchases, especially when combined with the 'stop falling and stabilize' policy, which will have a greater impact on boosting housing consumption, especially in first-tier cities." deputy director of shanghai eju real estate research institute dean yan yuejin told jiemian news.

judging from the performance of the property market, jiemian news observed the market conditions in several first-tier cities such as beijing, shanghai, and shenzhen. after the release of the new deal, the feedback was positive and strong. activity related to home purchase inquiries began to increase, and the mentality of some home buyers also turned positive. . however, because it is still a working day and the policy details have not yet been implemented, the popularity has not yet been reflected in specific data.

"it is estimated that the market will be hot in october. the government has directly stated that it requires the market to stop falling and stabilize, so prices will definitely not fall." a regional agency in shanghai told jiemian news, "currently one-third of developers have discount information. release".

“the data is still very flat now, maybe because the details have not yet been implemented, but we are looking forward to the market performance during the weekend and the national day holiday,” a staff member of shenzhen leyoujia told jiemian news.

the improvement in market sentiment has also allowed some second-hand landlords to regain confidence.

a luxury real estate agent in shanghai said, "nowadays, landlords are not willing to make concessions. in the past, it was no problem to add 5-8% to the general base price, but now it is a bit difficult. the landlord's mentality has improved significantly."

in addition to first-tier cities, the attitude of home buyers in third- and fourth-tier cities has also become more positive recently. according to a survey by the e-house real estate research institute, a home buyer from a third- and fourth-tier city in zhejiang had seen several projects before, but had been reluctant to make a move because of the sluggish market. under the recent favorable policies, we have also begun to consider purchasing improved large-scale flat-floor projects.

in addition, from the perspective of the real estate-related industry chain,the response from various industries has also been very enthusiastic. for example, data from the cement industry shows that cement prices in east china have soared by 100 yuan/ton.

"the data fully demonstrates the continued optimism for investment expansion in the fields of real estate and infrastructure. the building materials market is very sensitive to the real estate industry. if real estate stops falling and stabilizes, it will inevitably increase investment in housing development. even now, the emphasis is on revitalizing the stock. work itself will also generate demand for cement and other building materials. after the decline has stabilized, market confidence in the supply chain has increased significantly, which also means that there are new opportunities for expansion on the investment side or the supply side," yan yuejin told jiemian news. .

in addition, the market is currently paying more attention to the issue of "purchase restrictions" in the property market. at present, domestic cities that still implement purchase restriction policies include only the four first-tier cities of "beijing, shanghai, guangzhou and shenzhen", as well as parts of tianjin and hainan.

at the politburo meeting on september 26, it was proposed that "it is necessary to respond to the concerns of the masses, adjust housing purchase restriction policies, reduce existing mortgage interest rates, improve land, taxation, banking and other policies, and promote the establishment of a new model of real estate development.”,this also means that the probability of relaxing real estate purchase restriction policies in first-tier cities has increased significantly.

it is expected that the purchase restriction policies in beijing, shanghai, and shenzhen will be further optimized and adjusted in the future. the purchase restriction policies in guangzhou and other regions are expected to be fully liberalized, and the policy implementation time is also expected to be accelerated. if the purchase restriction policies are adjusted, it may further provide opportunities for improving the supply and demand relationship in the real estate market from the demand side. support.

next, as the national day holiday approaches, coupled with the traditional "golden nine and silver ten" sales season, and driven by a series of favorable policies, the real estate market is expected to perform better.

"if things go well, the next round of real estate rising cycle has officially begun," zheng shulun said.