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interface news reporter | zhang xilong

2024fortune world500strong summit at9moon26-27held in guangzhou. at the meeting, feng xingya, general manager of gac group, pointed out in his speech that china's automobile industry has experienced three major changes, including energy structure, intelligence and brand competition.

the first change is the transformation of traditional vehicles into new energy vehicles. china has achieved a major adjustment from traditional power vehicles to new energy vehicles in just over 20 years. “this transformation has caused all chinese companies, including local companies and joint ventures, to feel very big challenges and impacts. "

data from the china association of automobile manufacturers shows that8in september, my country’s new energy vehicle sales reached 1% of the total new car sales.44.8%；1to8in march, new energy vehicle sales reached 1% of total new car sales37.5%. feng xingya predicts that the proportion of new energy vehicles throughout this year is likely to reach40%。

the other is the intelligence of cars. feng xingya mentioned that in the first half of the year,L2the technology share of advanced automobiles has reached66.3%, that is, more than 60% of cars are equipped with assisted driving technology. this change is very large. besides,L2+andL2++the loading ratio is also increasing rapidly this year.

currently, gac has three models equipped withL2++cityNDAtechnology, including haopinGT, haopinHTand second generationAION V, and plans to achieve nationwide coverage and promotion within this year.

"everyone is talking about last year being the first year of intelligent driving. i think that once the first year is over, the proportion of autonomous driving in vehicles will rapidly increase, and this technology may soon become a standard feature of general vehicles." feng xingya said.

gac is also promoting the process of intelligence. a landmark move is its successive cooperation with huawei in recent years.

2021year7in march, gac group announced that it will cooperate with huawei based on gacGEP3.0chassis platform, huaweiCCA(computing and communication architecture), a new generation of smart car digital platform built with huawei's full-stack smart car solutions to jointly create a series of smart cars.

since this year, cooperation between the two parties has been growing.3in august, gac trumpchi officially joined huawei’s hongmeng ecosystem, becoming one of the first car brands to join the hongmeng ecosystem;9moon19on the same day, the two parties signed a memorandum of strategic cooperation on digitalization, focusing on r&d digitization, production intelligence, andICTcarry out comprehensive cooperation in infrastructure and other aspects;9moon24gac trumpchi releases new concept car on japan1 Concept, the new car uses huawei’s smart car solution and is equipped with huawei hongmeng cockpit and qiankun smart driving.ADS 3.0system.

in contrast, there are also car companies that cannot accept cooperation with third-party companies like huawei. saic motor previously stated that,“this is like another company providing us with an overall solution. in this way, it becomes the soul and saic becomes the body.”

against“soul”feng xingya believes that this problem is related to the background of the times, the stage of technological development, and the supply and demand status. for example, when this technology has a very large influence on the entire vehicle, but cannot be purchased normally from society, it must be the core. competitiveness is the soul; if this technology has matured and the general supply of society can satisfy it, it is not the soul.

"in the past few years, the core technology of intelligent network connection was crucial to the competition of complete vehicles. it is no exaggeration to say that it is the soul of the enterprise. but today, at least some technologies have been unveiled, such as autonomous driving technology. i now our judgment is that autonomous driving technology can be solved through external procurement in the industry chain, or it can be achieved through independent research and development, which is a very important change," feng xingya mentioned.

"so gac's route is to combine independent research and development with joint venture cooperation. in addition, the cooperation with huawei is strategic and comprehensive, such as the trumpchi series of models, including smart cockpits and autonomous driving systems." feng xingya further pointed out that in the future whether a technology relies on self-research to master core capabilities or relies on social procurement depends on its economics. if third-party procurement is economical and a system is developed to meet the needs of all car companies, it should go to third-party supply.

the third change in the domestic automobile industry lies in the brand competition pattern. for a long time in the past, joint venture brands have been the mainstream of competition in the domestic market, occupying60%or even above the market share. now this pattern is beginning to change. as of this year,8in september, the share of domestic independent brands has reached66.9%。

the pattern has been reversed. feng xingya believes that this is also the main reason why many joint venture brands have faced competitive pressure in the chinese market this year, because the main structure of competition has undergone fundamental changes.

gac's joint-venture brands also encountered output problems. according to the production and marketing express,1-8in august, the output of gac honda and gac toyota decreased year-on-year.34.60%and23.23%。

according to honda china news, guangqi honda plans to2024year10monthly shutdown annual production capacity5vantai’s fourth production line, guangqi honda’s new new energy plant will be built in2024year11put into production every month. coupled with dongfeng honda's adjustments, honda's total automobile production capacity in china will be149ten thousand units become120thousands of units.

the pressure on joint venture brands has also brought adjustments to "trillion gac". in this plan, gac proposed2030annual production and sales exceed47510,000 vehicles, revenue1trillions, profits and taxes1000billion target.

feng xingya said frankly that to achieve the above goals, it is equivalent to doubling revenue within five years, which is a very big challenge. on the one hand, changes in china's market structure have caused difficulties in the growth of joint venture brands; on the other hand, in terms of the speed and scale of economic development, the total size of the chinese market is also changing from high-speed development to high-quality development.

"as per normal practice, next month we should launch the first15during the preparation of the "15th five-year plan", we will re-evaluate the development speed and quality. now we are still following the development goals of the trillion-dollar gac plan. "feng xingya said.

feng xingya analyzed that the future growth space of the group will mainly be in two aspects. internationalization will become a growth point in the future, because gac’s internationalization ratio is relatively low and the growth space is very large. on the other hand, there is the industrial chain, which has relatively large room for growth.“in the past, when we were involved in the industrial chain, we were in the upstream, midstream, and downstream sectors. now, oems and oems must serve as link companies to build the entire industrial chain.”