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in the early years, the domestic high-end automobile market was basically a "fight between joint venture brands", and domestic brands were not qualified to enter the market at all, which was really beyond their reach. however, with the advent of the new energy era, after the market was reshuffled, domestic brands finally had the opportunity to prove themselves. especially those new power brands that are fearless, they can't wait to announce that they will impact the high-end market right away, showing full deterrence. in fact, today's consumers have become more and more "enlightened". as long as the product is convincing enough, the brand is actually not important. after all, the moon in foreign countries is no longer so round.

the four domestic pure electric mid-to-large-sized cars selected this time are fully worthy of the label of "distinguished choice" in terms of product positioning and price. for this level of car, keywords such as cost-effectiveness or good quality and low price are no longer applicable. consumers pay more attention to the sense of respect and the ultimate user experience. as latecomers, domestic brands are undoubtedly weak in brand cultural heritage in impacting the high-end market, so their core competitiveness still needs to rely on the products themselves. (due to the small number of pictures, the pictures of some models do not correspond to the specific models)

1. appearance

in terms of appearance, although the four models are different, the overall style is very similar, and the adjectives are also very similar, including but not limited to simple, grand, fashionable, and technological. in terms of details, the narrow light group has long become the mainstream trend, but it is really lacking in freshness after seeing it too much. it can be seen that these so-called personality novelties are still based on "niche". if something is "common", it is meaningless, which fully explains what is called rare things are valuable.

in comparison, the overall shape of the xiangjie s9 has a somewhat "og" feel, solid and stable, with a strong aura, just like an old-school luxury car in a new energy shell. on the other hand, the styling designs of the other three models are obviously more in line with the preferences of young consumers. among them, the avita 12 is the most radical, with a bold and avant-garde fastback design. regardless of whether it is beautiful or ugly, it is at least unforgettable.

in terms of appearance configuration, the xiangjie s9 and zhiji l7 focus on pragmatism. the former's highlight is the rear windshield sunshade and electric rear side window sunshade, which provide better comfort and privacy. many configurations of the avita 12 are "critical hits" for young people, such as electric spoilers, automatic opening and closing doors, and electronic exterior mirrors, which are very fancy and cool. in comparison, the nio et7, except for the optional carbon fiber wheels and light-sensitive skylight, is relatively bland overall, and has no advantages over the other three competing models.

2. interior

in terms of interior, although all four models adopt the current mainstream "simple technology style", the specific design details and related elements are still different. the interior layout of xiangjie s9 and weilai et7 is relatively conventional. the full lcd instrument is matched with a large-size central control screen, which is not only simple and practical, but also creates a strong sense of technology. on the other hand, avita 12 and zhiji l7 can only be described as "radical". especially the latter, in addition to the visually impactful through-type screen, the special-shaped steering wheel is also very eye-catching. of course, i personally don't like this design. it's flashy, but the potential safety hazards are really unbearable.

in terms of internal configuration, after all, the level and price have reached a certain height, so the overall performance is indeed impeccable. of course, it is definitely not appropriate to measure these four models only by the standard of meeting daily use, so we still have to compare those high-end practicality and comfort configurations. to draw a conclusion first, i personally feel that the overall performance of the xiangjie s9 is the best, and the exclusive rear small table and car refrigerator are very practical.

specifically, among the four models involved in the comparison, the front seats all support heating, ventilation and massage functions. when it comes to the back seats, only the comfort configurations of xiangjie s9 and weilai et7 are satisfactory. the rear seats of the other two models only have the most basic seat heating. as for ventilation and massage functions, zhiji l7 needs to be equipped as an additional option, while avita 12 does not have them at all, and does not even provide the opportunity to choose them.

3. performance

in terms of power, all four models are equipped with front/rear dual-motor drive systems, and the most impressive parameter performance is the nio et7, with a total motor power of 480kw and a total torque of 850n·m. however, as the saying goes, you can't have your cake and eat it too. the cltc pure electric range of the nio et7 is only 530km, ranking last in this comparison. although it can't be said to have "range anxiety", it is definitely inferior to the competing products with a range of 600km+ or even 700km+.

4. safety

in terms of safety configuration, the xingjie s9, avita 12 and nio et7 all performed well and there was nothing wrong with them. on the other hand, the zhiji l7 still has a lot of room for improvement, for example, it is not equipped with rear side airbags, front center airbags, rear collision warning and rollover prevention systems.

5. driving assistance and intelligence

in terms of driving assistance hardware configuration, the performance of the four models is excellent, maintaining the high standard that this level of models should have. among them, zhiji l7 is not only equipped with 360-degree panoramic images, but also with car side blind spot images. as for the high-end configuration of laser radar, all four models are also equipped with it, but the number is different. among them, avita 12 is equipped with 3 laser radars, which is remarkable.

in terms of intelligent configuration, avita 12 has exclusive gesture control and in-car biometric monitoring system, which is highly playable. in addition, xiangjie s9 is also quite bright, equipped with rear lcd screen, multi-finger flying screen control and in-car ktv. in comparison, nio et7 and zhiji l7 are indeed inferior in this aspect.

summarize:

the mid-to-large car market used to be a high-end field that domestic brands could not touch, but with the advent of the new energy era, the situation has quietly changed. the four models selected this time are all very distinctive. although the price is not cheap, it is also worth the money. after all, at this level, it is definitely not feasible to just fight a price war. although there is still a long way to go, as long as we guard against arrogance and impetuosity and develop steadily and down-to-earth, i believe that domestic brand models will definitely become the veritable "noble choice" in the minds of consumers.