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xiaopeng mona m03: if you want to sell a-class cars well, you can’t just rely on cheapness

2024-09-23

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distancexiaopeng mona m03almost a month has passed since the official launch of this product.xiaopengthe sales performance of the first car designed specifically for young people during this period can be described as "crazy".

less than an hour after mona m03 was launched on the market, the number of pre-orders exceeded 10,000; 48 hours after its launch, the number of pre-orders exceeded 30,000; and now the number of daily orders at peak times remains at a level of more than 2,000 vehicles.

he xiaopeng also said that the production capacity of mona m03 has been decided to be expanded twice within 10 days.

so now when you open a certain book or audio platform, you can see the content of mona m03 everywhere, which is no less popular than the earlierxiaomi su7

so, what is the magic of the mona m03 made by xiaopeng that makes young people spend money on it and choose it as their first car?

you might as well pick up its card key with me and find out together.

beauty is justice

at a time when everyone is talking about "appearance is justice", the appearance of mona m03 must be a very important point that enables it to successfully "harvest" young users.

standing in front of it, the headlight inspired by the binary number "010" is very recognizable, allowing you to know that this is a mona from a distance.

the powerful lines on the front of the car and the variable air intake also add a lot of sporty feel to it.

if the price is not mentioned, it might be difficult for ordinary people to guess that this is a car with a starting price of 119,800 yuan.

coming to its side, you can see that mona m03 adopts the currently popular hidden door handles and "fastback" shape, with very streamlined lines.

this time we experienced the 620 ultra-long-range version, and chose the optional 19-inch large wheels and michelin tires.

although it will sacrifice 5%-6% of the battery life, it still looks good. if you buy this car for its appearance, i would still strongly recommend that you spend the extra 4,000 yuan to choose it. after all, the four michelin tires alone are worth the money.

according to xiaopeng's official data, the mona m03 has a drag coefficient of 0.194cd, the lowest in its class. its streamlined shape and special designs such as variable air intakes are definitely a contributing factor.

continuing to the rear of the car, you can see that the lines of the mona 03's rear are still smooth and full, and it adopts a more practical hatchback tailgate design, which also takes practicality into consideration.

i wonder if you think the taillight set is as beautiful as the front after looking at the picture?

just as the name implies, the taillights of mona m03 are just like the headlights on the front of the car, with an extremely clever design that echoes the head and tail.

out of 10 points, how would you rate the appearance of xiaopeng mona m03?

will smart cockpits become popular?

sitting in the car, you can see xiaopeng followingteslamona m03 adopts the sameModel 3the dashboard-free design is similar to that of the y, integrating almost all functions into the central control screen.

however, xiaopeng did not do something as radical as the new tesla. the mona m03 still retains the physical gear lever and steering lever, and also provides an official instrument panel for optional installation.

i hope tesla can also watch and learn carefully. if it wants to make changes to user habits, it should also leave users some room for choice.

it is worth mentioning that the car ui of mona m03 is also very sophisticated. you can see the real-time status of the vehicle through the vehicle modeling on the homepage and control the vehicle's door locks, tailgate and other functions.

even the raising and lowering of the car windows can be shown in the modeling, proving that he is a "detail maniac".

however, the only drawback is that the screen quality is still a little lacking.

mona m03 is equipped with a 15.6-inch 1080p screen. if you watch it in a normal driving posture, the overall viewing experience is barely acceptable.

but if you look closely, you’ll find that the font is a bit fuzzy and the modeling is jagged, giving it a “large fruit grain” feel.

it is strongly recommended to replace this display panel next time xiaopeng makes a modification, otherwise it would be a pity that the ui that the system team has spent so much effort to create cannot be presented perfectly.

the area behind the car screen is filled with cup holders, wireless charger, usb power supply and a fairly deep armrest box.

the area below the charging panel has been hollowed out to make a storage compartment that is not too small. for those ladies who often wear high heels when going out, they can prepare sneakers here to wear while driving, which is very thoughtful.

in terms of the front row riding experience, mona m03's performance is also very surprising. the seats are thickly padded and have a strong wrapping feeling.

it is worth mentioning that the mona m03 from mid-range and above all provide seat ventilation, heating and memory functions.

during the experience, i couldn't help but sigh that these days, even a small car that costs just over 100,000 yuan is starting to roll up like a big sofa.

let's sit in the back seat again, and we can clearly feel that mona m03 has repaired the previousxpeng p5the upper seat cushion is too short, but the support for the thighs is sufficient.

take my 1.8-meter-tall "short legs" as an example. after i adjusted the front seat to a suitable sitting position, there is still less than 2 fists of space. if you occasionally want to drive with friends for a spontaneous self-driving tour, you won't let your friends in the back seat suffer.

finally, we also attach the body dimensions of other mainstream models in this level for your reference.

"blood peng's big mouth"?

you may ask, xiaopeng mona m03 should also have a front trunk like other pure electric models, right?

however, in fact, perhaps because it is a front-engine, front-wheel drive electric car and the space has to make way for the electric motor, mona m03 does not have this configuration.

the hood is not equipped with hydraulic struts, so if female car owners want to add windshield washer fluid or something, it may be difficult.

perhaps to make up for the "disappeared" front trunk, the trunk of mona m03 is particularly well designed.

mona m03 adopts a hatchback design with a huge opening that is not inferior to that of an suv. many netizens in a certain book affectionately call it the "blood roc's big mouth".

more importantly, even the most entry-level "beggar version" model with a price of 119,900 yuan is equipped with an electric tailgate as standard. i wonder how those owners who bought mid-to-low-end luxury brand models would feel when they see this.

if you lift up the trunk cover, you can see that the traditional "spare tire pit" area has also been made into a storage space and has been flocked.

you can find the tire repair tools and triangle signs that come with the vehicle here, but if you have a choice, i personally think that a physical spare tire would be much better than tire repair fluid.

if you feel that the space is not enough, you can also fold down the rear seats.

after folding down the seats, an almost completely flat large space can be formed. it is no problem to go camping occasionally during the holidays or lie down outdoors.

final thoughts

what's xiaomi's slogan?

“let everyone enjoy the fun of technology”

xiaopeng mona m03 provides consumers with as much intelligence and technological configuration as possible within a limited cost, which is quite similar to how redmi popularized smartphones back then. doesn’t it echo the trend?

we also look forward to more and more car companies making efforts in this field in the future to bring more good products that are deeply rooted in the hearts of our young people.

what do you think of xiaopeng mona m03? welcome to discuss in the comment section.