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car news of the week (9.16-9.22) 丨 mercedes-benz withdraws from denza, xiaomi responds to vehicle smoking

2024-09-22

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what major events happened in the chinese auto market in the past week?byd wholly controls denza, mercedes-benz withdraws; xiaomi motors responds to the fire accident of xiaomi su7; nio's li bin responds to the acquisition of audi's belgian factory; xiaopeng plans plug-in hybrid models

mercedes-benz completely withdraws from the market, and denza becomes a wholly-owned brand of byd

recently, shenzhen denza new energy automobile co., ltd. has undergone equity and industrial and commercial changes. byd auto industry co., ltd.'s shareholding ratio has increased from 90% to 100%. mercedes-benz (china) investment co., ltd., which originally held 10% of the shares, has withdrawn; former director hans georg engel has withdrawn; denza new energy has officially changed from a foreign-funded company to a wholly-owned company of byd. denza automobile has also changed from a joint venture between byd and mercedes-benz to an independent brand car company.

the birth of the denza brand is due to byd's technical advantages in the new energy field and mercedes-benz's car manufacturing technology and experience. however, since the birth of the denza brand, there has been no breakthrough in sales for a long time, and the cooperation between the two parties has been uneventful.

as byd continues to make efforts in new energy technology, its acceptance among consumers has increased rapidly, and it no longer "needs" the mercedes-benz brand as an endorsement. the continued hot sales of the denza d9 after its debut also prove this point. it is normal for mercedes-benz, which only provides the brand name without any other contribution, to finally choose to withdraw.

xiaomi motors responds to online rumor that "a xiaomi su7 was smoking in an accident"

on the evening of september 16, in response to the online video showing that "a xiaomi su7 was smoking in the accident", xiaomi motors issued a statement in response. at about 10:03 am on september 16, a xiaomi su7 was involved in an accident on the road near nanjing south railway station. the preliminary analysis results of the accident are now synchronized as follows: xiaomi motors cooperated with the traffic police/fire department/insurance to investigate the accident site, and combined with the vehicle data analysis, it was preliminarily confirmed that the vehicle ran out of the lane and crashed into the isolated flowerbed area due to the slippery road surface and improper operation of the driver during driving. the front bumper and chassis area of ​​the vehicle hit the continuous square stones (about 28cm*30cm*50cm) around the isolation belt, and the impact caused serious damage to the bottom of the battery. it is suspected that the battery was locally short-circuited due to the impact, and short-term smoke and open flames occurred, and the pressure was released downward. after the accident, the firefighters intervened in time to deal with it, and the risk of the vehicle has been eliminated and transferred to a safe area. the passengers in the car were injured by the impact of the collision and have been promptly examined and treated in the hospital.

due to the characteristics of lithium batteries, they are very likely to catch fire in the event of thermal runaway or damage. with the advancement of technology of various car companies, more advanced power batteries can control the spread of thermal runaway as much as possible and not damage other batteries. if the damage caused by an accident is not explained, it will cause misunderstanding to consumers, which is why xiaomi auto provided such a detailed explanation of the accident.

plug-in hybrid models appear in the environmental impact assessment approval notice for xpeng motors' new factory

recently, the huangpu district government of guangzhou city released the "pre-approval information disclosure of the environmental impact assessment of the second phase of the guangzhou intelligent connected vehicle manufacturing base project of xiaopeng motors". the product plan in the document lists a plug-in hybrid model code-named model b, which has become another new highlight after xiaopeng's previous plan to produce extended-range models.

at the beginning, all new energy brands entered the new energy vehicle industry, targeting tesla and only producing pure electric vehicles. as ideal has "killed all four sides" in the extended range market, most new energy vehicle brands no longer stick to pure electric vehicles, but instead develop pure electric and plug-in hybrid vehicles in parallel, including leapmotor, nezha and other brands.

now, with the possible rebellion of xpeng motors, nio may become the last new energy vehicle company in china to stick to pure electric vehicles.on september 20, li bin, founder of nioreturnhe said that extended-range and plug-in hybrid models are indeed selling well now, but nio and ledao brand still insist on pure electric from beginning to end. "when tesla starts to make extended-range models, we will consider it. so nio and ledao will only make pure electric models, that's for sure."

li bin responds to nio's purchase of audi's belgian factory

recently, there was newsnio is negotiating to acquire audi's brussels plant in belgium and will make an offer to volkswagen group before september 23. previously, due to sluggish sales, audi planned to reorganize the brussels plant and was looking for new investors for the plant. in response, nio chairman li bin said: "no, i don't know where the news came from. we are very cautious in investment."

with the rapid development of new energy vehicles in china, chinese cars have started to expand overseas in big strides. in addition to exporting complete vehicles, building factories in target markets has also become a new move for many chinese car companies. the news that nio has been in contact with audi's european factory seems to be credible, especially for a brand like nio that has been in europe for a long time.

however, situations vary from place to place, and chinese car companies need to be cautious and meticulous when setting up factories overseas and cannot simply copy the domestic model.

xiaoxiang morning news reporter hu xiong

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