under the wave of new energy, chinese car companies challenge the three major german luxury car companies
2024-09-22
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after taking the lead in the market below 200,000 yuan, chinese automakers have begun to turn their attention to the c-class luxury car market dominated by bmw, mercedes-benz and audi.
"the market share of byd d9 can reach 30%, and the sales target of byd z9gt is also to occupy 30% of the '56e' market." zhao changjiang, chief co-creation officer of byd auto, recently told china business network and other media.
in the era of fuel vehicles, the domestic c-class car market has long been dominated by the "56e" (bmw 5 series, audi a6l, mercedes-benz e-class), with the combined monthly sales of the three exceeding 40,000 units at their peak. as the penetration rate of new energy vehicles and the average price of each vehicle continue to rise in china, more and more chinese automakers are beginning to turn their attention to this market, and the newly entered denza z9gt is no exception.
according to the plan, the denza z9gt will explore the "56e" market with d-class configuration, with a target monthly sales of more than 10,000 units. compared with traditional fuel vehicles, the denza z9gt is different in terms of intelligence and technologies such as the yisanfang vehicle intelligent control platform. with the help of electric drive technology, the denza z9gt can achieve functions that are difficult for traditional fuel vehicles to achieve, such as parallel parking.
it is worth noting that the total sales of "56e" in august this year was about 25,400 units, a month-on-month decrease of 27.43% from 35,000 units in the previous month, and the growth momentum is insufficient. judging from the changes in the sales rankings, zeekr 001 and han ev have entered the forefront of the market. in august, only three models in the c-class sedan market had sales of more than 10,000, of which two models were domestic brand new energy vehicles.
at the same time, denza also needs new high-volume products to improve its product structure. so far, d9 is the sales pillar model of denza, and the sales performance of other models launched by denza is mediocre. with more competitors entering the mpv market and the launch of new energy models by traditional powerhouse buick gl8, competition in the mpv market has intensified sharply. in july and august this year, buick gl8 surpassed denza d9 to regain the mpv sales champion throne. if denza cannot establish a product sales structure with multiple support points, its subsequent growth potential will be challenged.
(this article comes from china business network)
