news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

this week, hot cities took turns to stage land transfer dramas, but the overall performance was still uneven. on september 20, hangzhou, chengdu, guangzhou and other cities all had land transactions. among them, hangzhou sold 3 residential land, 1 was sold at the reserve price, and 2 were sold at a premium; chengdu sold 1 land at a premium rate of up to 42.19%; and guangzhou sold 1 land at the reserve price.

the trend of the real estate market has not changed significantly, and the land transfer market is still uneven, with large differences between different regions and different plots. in the view of industry insiders, core areas or areas with greater development potential are often favored by real estate companies. high-quality plots with superior locations, complete supporting facilities and great development potential are often the objects of competition among real estate companies. these plots often attract many real estate companies to participate in the auction process, and the final transaction price is often much higher than the starting price. on the contrary, some non-core plots face lower bidding enthusiasm.

three residential plots were sold in hangzhou.premium rateclear differentiation

on september 20, hangzhou welcomed the sale of three residential land plots, with a total area of ​​146,315 square meters and a total starting price of about 4.29 billion yuan. from the transaction results, one plot was sold at the reserve price and two plots were sold at a premium, with a total of 4.52 billion yuan in revenue.

specifically, vanke and hangzhou metro group acquired a plot of land in shuangqiao unit, xihu district, for rmb 1.451 billion, with a floor price of rmb 9,660 per square meter.greentown groupit acquired the land parcel west of information port middle school at a total price of 1.406 billion yuan and a premium rate of 16.58%; jianhang real estate acquired the liangzhu east unit land parcel at a premium rate of 1.84% and a total price of about 1.664 billion yuan.

the enthusiasm for land transfer in hangzhou this time has declined compared to that at the end of august.

on august 29, hangzhou sold four plots of pure residential land with a total starting price of about 4.5 billion yuan. the final total amount was 5.73 billion yuan, with a transaction floor price of 32,275 yuan per square meter and an average premium rate of 27.3%.

gao yuansheng, executive vice president of east china region of china index academy, said that the liangzhu plot was acquired at a premium of 1.8%. on the one hand, it was a reflection of the company's lack of confidence in the current market. on the other hand, it may be due to competitive pressure. there are still projects such as tingcuixuan, xingman and run on sale in the adjacent northern new city area, so price competition cannot be ruled out.

as for the shuangqiao unit xh020203-03 plot, only vanke registered during the registration process, which shows that the popularity is not so high. it is understood that the plot is a comprehensive plot, with residential buildings accounting for 70%. in january this year, greentown won another plot across the road with a total price of about 830 million yuan, a premium rate of 13.73%, and a floor price of 11,570 yuan per square meter.

the land parcel to the west of information port middle school has the highest transaction premium rate. according to the analysis of china index academy, the xiaoshan development zone where the land parcel is located is in the development stage, with high current investment value and many favorable planning conditions. it has convenient transportation, is close to metro line 7, is surrounded by multiple bus lines, and is only 0.7 kilometers away from mingxing road metro station. the surrounding living atmosphere is strong, and the education, business, and medical facilities are complete.

chengdu land market is in fierce competition, with shell paying 42% premium to grab land

on the same day, a "fierce battle" broke out in the chengdu land market.

on september 20, the h12 plot (about 24 mu) of the third phase of chengdu jinjiang district financial city was sold, attracting china jinmao,china merchants shekou, greentown china, beihaojia and other 14 real estate companies participated in the bidding. after 82 rounds of bidding, beihaojia finally won the bid with a total price of 1.077 billion yuan, a floor price of 27,300 yuan/square meter, and a premium rate of 42.19%. this plot of land once again broke the record of chengdu's floor price. the previous record was a 53-acre plot of land in linjiaba, jinjiang district, which was sold in april this year with a floor price of 24,500 yuan/square meter and was won by china jinmao.

the sichuan branch of china index academy analyzed that the 24-mu plot was the second residential land auction after the regional regulation of the financial city phase iii, and it was also the first residential land auctioned after the financial city phase iii cancelled the "double-limited land" in chengdu. the first "double-limited land" of 29 mu was sold in june last year by china resources land at a floor price of 20,700 yuan/square meter and a price limit of 36,000 yuan/square meter for bare houses. in the first half of this year, it entered the market with "financial city jinchen mansion", with an average total price of more than 10 million yuan per set, and it was sold out quickly at the two openings. the high-priced transaction of the 24-mu plot also fully reflects the high popularity and high market recognition of the financial city phase iii sector in the current chengdu market.

however, the sichuan branch of china index academy also pointed out that "the land parcels in this auction are sufficiently scarce, and it is normal in the industry to sell them at a high premium. from the perspective of the overall land market in chengdu, it is still in a low consolidation period, and the land in non-core plots is expected to remain relatively hot."

beihaojia is a subsidiary of beike, established in 2023. it is one of the four businesses of beike, including brokerage, home decoration, huiju and beihaojia.

this is also the second time that beihaojia has acquired land. in june this year, beihaojia made its debut in the guangzhou land transfer market and participated in the auction, but did not get the land.

on july 30 this year, beihaojia won two commercial and residential land plots in weiyang district, xi'an, with a total transaction price of about 134 million yuan. at that time, shell responded that the project was a multi-party cooperation project under the "1+2" ​​model of beihaojia. according to the needs of the partners, beihaojia provided a c2m (i.e., from consumer to producer) product positioning solution based on big data support, as well as funding and marketing services. it was not an independent development project.

this time, beihaojia was the first to operate the land in chengdu. after acquiring the land, shell responded that according to the properties of the land, the initial positioning of this project is a high-end product. it is expected that the entire process will be independently operated by the beihaojia team, and the c2m concept of beihaojia will be fully reflected in all aspects such as land acquisition, positioning, design, and marketing.

guangzhou's land market continues to be "low temperature", and all three plots of land were sold at low prices this week

on september 20, guangzhou also sold a residential land parcel. china merchants shekou won the land parcel on the west side of phoenix avenue and the north side of hengli middle road in hengli island, nansha district, with a reserve price of 1.018 billion yuan. the land area is 31,180 square meters above ground and 33,840 square meters underground. the floor area ratio is 2.5 and the total construction area is 77,950 square meters.

it is worth noting that this week guangzhou sold a total of 3 residential land plots, all of which were sold at the reserve price.

according to the official website of the guangzhou public resources trading center, on september 18, the bidding for the ca1210030 plot west of fenghuang south road and south of yongli road in huadu district ended and was won by guangzhou yizhicheng supply chain management co., ltd. the transaction price was approximately 430 million yuan, the reserve price.

on september 19, the ah050314 plot in haizhu district, guangzhou was successfully sold to guangzhou yuexiu financial city development co., ltd., a subsidiary of yuexiu group, at the reserve price. the total transaction price was approximately 3.56 billion yuan, and the floor price was 34,000 yuan per square meter.

yang yongjun, research director of the south china branch of china index academy, said that this week, guangzhou sold 3 residential land lots with a total transaction area of ​​about 244,000 square meters, all of which were sold at the reserve price, with a total transfer amount of 5.01 billion yuan. the heat of guangzhou's land market is still low, mainly due to the overall inventory pressure in the area where the land is located, slow sales or relatively strict transfer conditions. as of september 20, guangzhou has sold 13 residential land lots this year, with a total transaction area of ​​about 1.584 million square meters, which is only 37% of the same period in 2023, and a total land transfer fee of 21.79 billion yuan, which is about 28% of the same period in 2023.

however, the pace of land supply in guangzhou has accelerated, and some high-quality plots are about to be sold. according to data from the china index academy, in late september, guangzhou had several plots sold, including three plots in the southern area of ​​pazhou, haizhu district on september 24, a plot on the north side of linjiang avenue in tianhe district on september 29, and a plot south of yixin road in baiyun district on september 30.

"the location conditions are relatively good, the overall quality is high, and the planning conditions of some plots have been optimized. it is expected that real estate developers will be more motivated to acquire land, and premium plots of land are expected to appear, which may lead to a partial recovery in guangzhou's land auction market and boost market confidence." yang yongjun said.

duan wenping, a financial reporter of beijing news shell

editor: xu qian

proofread by zhao lin