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recently, the first model of nio's new brand ledao, the l60, was officially launched. the new car is available in two configurations: standard range and long range, priced at rmb 206,900 and rmb 239,900 respectively. in addition, ledao also provides a baas battery leasing solution, with the bare car price starting at only rmb 149,900.

the price caused quite a stir online. you know, the l60 is a brand new model that is completely comparable to the model y in terms of product strength, design, space, and intelligence. in comparison, the ledao l60 is 40,000 to 60,000 yuan cheaper than tesla, which is very attractive to price-sensitive consumers.

in terms of appearance design, the ledao l60 was designed by former bentley designer raul pires. it looks very good and has the usual "high-end feel" of nio.

in terms of interior design, ledao l60 adopts a simple design style, with a little bit of weilai's shadow, but due to cost constraints, the overall atmosphere highlights the home. on the center console is a horizontally arranged 17.2-inch 3k resolution 16:10 screen with a built-in qualcomm 8295p high-performance chip. unlike weilai's banyan system, ledao l60 uses the exclusive coconut "coconut" intelligent car system and skyos tianshu vehicle-wide control, which differentiates it from weilai in terms of ai, intelligence, software and hardware.

it is worth mentioning that the ledao l60 does not adopt a dashboard design, but is equipped with a 13-inch hud head-up display, which can display various information such as vehicle speed, road conditions, smart driving, navigation, etc. in addition, the new car is also equipped with electronic hand-held gearshift, panoramic skylight, dual mobile phone wireless charging, rear entertainment screen and other configurations.

in terms of body size, the length, width and height of the ledao l60 are 4828/1930/1616mm respectively, with a wheelbase of 2950mm, and a five-seat layout. in comparison, the length, width and height of the tesla model y are 4750/1921/1624mm respectively, with a wheelbase of 2890mm.

like the new tesla model 3, the ledao l60 is also equipped with an 8-inch entertainment scene screen in the back row, which can play videos or control the vehicle's air conditioning, seats, multimedia and other information.

another thing worth mentioning is that ledao and midea have joined forces to develop a customized 52l ultra-large capacity compressor refrigerator, which is placed in a hidden storage slot under the trunk floor, improving the practicality of the car refrigerator in outdoor scenes.

in terms of intelligent driving, due to its main cost-effectiveness, the ledao l60 is equipped with a pure visual intelligent driving solution, a single nvidia orin-x chip as standard, and 30 perception hardware, including 1 4d imaging millimeter-wave radar, 7 high-definition cameras and 4 360-degree cameras. the main vision algorithm is used to achieve high-level noa pilot assisted driving and intelligent parking.

in terms of power, the entire ledao series is developed based on nio's third-generation technology platform nt3.0. the new car uses front mcpherson + rear five-link independent suspension, has fsd variable damping suspension, and shares a battery swap network with nio. specifically, the ledao l60 will be built on a 900v silicon carbide platform, offering single-motor rear-wheel drive and dual-motor four-wheel drive options.

the default configuration of ledao l60 is single-motor rear-wheel drive, with 326 horsepower, 305n·m, and 0-100km/h acceleration in 5.9 seconds. if you have higher performance requirements, you can upgrade the dual-motor four-wheel drive system for an additional 20,000 yuan. the four-wheel drive version has 462 horsepower, 440n·m, and 0-100km/h acceleration in 4.6 seconds.

in terms of battery life, ledao l60 offers 60kwh and 85kwh lithium iron phosphate batteries, and the corresponding cltc ranges for the rear-wheel drive version are 555km and 730km respectively; if the four-wheel drive system is selected, the corresponding cltc ranges are 525km and 700km respectively. at the same time, ledao l60 also supports 900v supercharging, which takes only 25 minutes to charge from 10% to 80%, and also supports 3.3kw external discharge.

in addition, it will support baas battery leasing solutions, dc fast charging and ac slow charging, as well as sharing the weilai battery swap network. if you don’t want to spend 57,000 yuan to buy out the battery, you can buy the car through a leasing solution. the entry-level version only costs 149,900 yuan, and the battery leasing fee is 599 yuan per month. however, the official has not yet launched a leasing-to-buyout solution. for consumers with sufficient funds, jiang ge does not recommend it.

in addition, it should be noted that the ledao model does not support the first and second generation battery swap stations and can only be replaced at the third generation or above battery swap stations.

it can be seen that ledao l60 is not simply downgraded or rebranded, but has made great efforts in aspects that family users care about, such as appearance, space, and technological configuration. moreover, through cooperation with nio after-sales and battery swap network, it makes up for its shortcomings in service as a new brand.

however, the current market price range of 200,000 to 300,000 yuan is already full of new models equipped with 800v technology, large battery packs, and a nominal range of more than 600 km, such as xiaopeng g6, zhiji ls6, and zeekr 001, which are strong competitors in this regard. these models charge faster than traditional electric vehicles, and their range is enough to cover most daily car use scenarios, which can significantly alleviate mileage anxiety. their configuration, performance, cost-effectiveness and other performances are all a great threat to ledao l60.

according to the official positioning, the ledao brand will target the mainstream market dominated by family users, complementing the high-end strategy of the nio brand. it can be said that nio is responsible for setting the tone, while ledao is responsible for the task of increasing market volume.

in an era of fierce market competition, as the first model of a new brand, can the ledao l60 make a good start? can its quality, quality control, and reputation continue to be well received? are you optimistic about the prospects of the ledao l60 and the ledao brand?