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how long can the “old joint venture” stay at the “table”? first of all, it depends on attitude.

on september 12, the new faw toyota rav4 rongfang was launched. only the exterior and interior have been slightly changed, and even non-old car owners may not be able to tell. but in terms of price, the 2.0l fengshang plus version is still close to 200,000 yuan. in the current highly competitive environment, toyota's pricing seems to be "conservative".

let's take a look at the joint venture models of the same level, such as the rav4 rongfang 2.0l fashion plus version and the cr-v 2wd zhishang version. both cars have l2-level driving assistance and similar configurations, but the cr-v has a better price. including the highest new purchase discount of 32,000 yuan, the price of the rav4 rongfang 2.0l fashion plus version has reached 167,800 yuan; while the cr-v 2wd zhishang version, with a limited-time comprehensive discount of 50,000 yuan, is only 151,900 yuan.

not long ago, dongfeng honda cr-v just reached the sales milestone of 3 million units. there is a reason why it is trusted by so many users.

when it comes to strength, first look at reputation and sales

i believe that many users buy joint venture suvs for "stability". models that have been tested in the market for a long time will basically not go wrong. however, although there are many "old-brand" joint venture models in the domestic market, such as rongfang rav4, qijun, tiguan, tanyue... but in terms of "seniority", cr-v is actually the first to "come to the table". as early as 2004, when the domestic mid-to-high-end market was still dominated by sedans, dongfeng honda introduced the cr-v model. you must know that traditional suvs at that time were still tool vehicles and off-road vehicles. the arrival of cr-v was regarded as the first "urban suv" in china. nissan qijun was only produced in china in 2008, toyota rav4 was produced in china in 2009, and volkswagen tiguan was produced in 2010. therefore, cr-v is the real "big brother" with a deeper historical reputation.

not only does it have a longer history, but what really proves the strength of cr-v is its solid sales. it took 10 years for cr-v to achieve sales of 1 million units, 6 years for the second 1 million, and now it has only taken 4 years to achieve the third 1 million. even in the face of an increasingly competitive market, cr-v's sales are still at the forefront of models of the same level. especially in the past two years, in the era of the rise of domestic products, many joint venture suvs that were once high-profile have fallen from the altar, but cr-v is the most enduring joint venture suv on the list. in 2023, cr-v's annual terminal cumulative sales reached 213,515 units, leading other joint venture models and becoming the top 1 of joint venture compact suvs. in the first half of this year, cr-v also ranked among the top three in joint venture suv sales. so, no matter how he rolls, cr-v is still a model that consumers trust very much. its reputation and sales are both leading, and cr-v's industry status will not be easily shaken.

to be successful, you must have both attitude and action

in fact, in the current market where the shuffle is so fast, all joint venture models are facing tremendous pressure. but why is cr-v the most tenacious and persistent no. 1 when the opponents at the table have changed one after another? in addition to its accumulated rich reputation, it is also inseparable from the leading and innovative technology. compared with other "conservative" joint venture models, cr-v's layout is more active and comprehensive. for example, the newly launched rav4 still has the same power, and is still using the 2.0l fuel and 2.5l oil hybrid. this answer sheet is obviously unable to keep up with the pace of the new energy era.

when others were still relying on fuel and oil-hybrid vehicles, cr-v had actually already started to innovate. when the fifth-generation cr-v was launched in 2017, it introduced oil-hybrid vehicles; in 2021, it introduced the fifth-generation plug-in hybrid vehicles; in 2023, the sixth-generation cr-v renewed its oil-hybrid and plug-in hybrid models equipped with the latest hybrid technology. it can be said that cr-v had deployed three power systems in one car as early as 2021, and it was also the first joint venture compact suv in its class to deploy three power systems in one car. empowered by dongfeng honda's strong electric intelligent hybrid technology, it currently has three power models: fuel version (sport turbo sharp·t movement), oil-hybrid model (e:hev), and plug-in hybrid model (e:phev), providing consumers with more diversified choices.

the energy-saving capabilities of the fourth-generation i-mmd hybrid system equipped with the new generation cr-v have also been verified by the market. at the official dali test drive held in 2023, the media measured that the longest pure electric range of cr-v e:phev reached 138.6km, which was a "reverse false label"; the official wltc comprehensive fuel consumption of cr-v e:hev was 5.49l/100km, and the lowest measured fuel consumption even reached 3.5l/100km. this "high energy and low consumption" performance is more than one step ahead of the joint ventures of the same level, and is more in line with the needs of new-era users.

not only is it an innovation in power, but in response to the market demand for intelligence, cr-v is also actively updating itself. it is equipped with the honda sensing 360 safety super-sensing system and the honda connect 3.0 intelligent interconnection system, which is stable, safe and convenient.

the choice of 3 million users, cr-v has a higher value retention rate with a huge number of owners. from 2009 to 2012, it won the no. 1 value retention rate of the same class of vehicles in jdpower for four consecutive years; from 2018 to 2023, it won the no. 1 value retention rate of the same class of vehicles again. at the same time, maintenance is more time-saving and labor-saving. from the perspective of the car experience throughout the life cycle, cr-v is more trustworthy.

in order to give back the trust of 3 million users, during september, cr-v will enjoy a cash + insurance subsidy of 35,000 yuan, a manufacturer replacement subsidy of up to 15,000 yuan, a limited-time comprehensive discount of 50,000 yuan, and a starting price of only 135,900 yuan. you can also add the national subsidy for old-for-new replacement. isn’t it great?

noble talk hall

after going through thousands of hardships, the dongfeng honda cr-v, which has unlocked the 3 million milestone, has become a legend. compared with other joint venture vehicles of the same level, cr-v is at the leading level in terms of model history, sales performance, and the strength of its own products. more importantly, cr-v has always been committed to providing consumers with high-quality products. in the face of new challenges in electrification, cr-v keeps pace with the times and updates its models to live up to user expectations. it is also more sincere in terms of price. compared with other joint venture suvs, cr-v is more positive in both attitude and action, and it is worth going further.

therefore, no matter how many new competitors there are in the future, cr-v will meet the challenge with its 20-year-old quality and continuous technological innovation. we look forward to it creating the next miracle.