yueyueyu market: the fuel vehicle sector is uneven, and domestic new energy vehicles are concentrated in c-class vehicles
2024-09-19
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affected by the update of data sources, the reporter mainly analyzed the current situation of the domestic c-class car market based on the data in august. in august, the cumulative sales of domestic c-class cars were 92,398 units, up 29.01% from the previous month. among them, the sales of fuel vehicles and new energy vehicles totaled 31,112 units and 61,286 units respectively, accounting for 33.67% and 66.33% of the total sales of c-class cars respectively.
in the fuel vehicle sector, the familiar "old faces" basically continued their previous positions, but their sales and market share were uneven. in the new energy sector, many domestic models appeared in the sales rankings in august, but their market performance was very different.
due to the update of data sources, china economic net reporters were unable to calculate the cumulative sales data of domestic c-class cars in the first eight months of this year. therefore, the reporter mainly analyzed the current status of this market segment based on the data of august alone.
in august, the cumulative sales of domestic c-class cars reached 92,398 units, up 29.01% from the previous month. among them, the sales of fuel vehicles and new energy vehicles totaled 31,112 units and 61,286 units, accounting for 33.67% and 66.33% of the total sales of c-class cars respectively.
the fuel vehicle sector is unevenly distributed
in the fuel vehicle sector, although the familiar "old faces" basically continued their previous sales rankings, their market share has undergone significant changes.
audi a6l regained the monthly sales champion in the c-class car market from mercedes-benz e-class. data shows that in august, the sales of audi a6l and mercedes-benz e-class were 12,515 and 8,700 respectively; the cumulative sales in the first eight months of this year were 127,326 and 86,844 respectively.
although they maintained their lead in the fuel vehicle sector, the “german big three” experienced mixed results. the sales of the bmw 5 series dropped from 7,497 units in july to 4,174 units in august, which also led to a large gap in its cumulative sales volume behind the audi a6l and mercedes-benz e-class.
i don't know if it's a coincidence, but recently there was a media report saying, "due to the 'price war' causing serious losses to stores, bmw will reduce sales volume from july to stabilize prices and ease the operating pressure of stores."
following closely behind, the monthly sales of the "southern audi" - a7l remained stable between 2,000 and 3,000 units. data shows that in august, the sales of audi a7l were 2,520 units; the cumulative sales in the first eight months of this year were 18,244 units.
the volkswagen phideon, which is from the same school as the audi a7l, appears in the sales chart from time to time like a "ghost". in august, the phideon appeared with a score of "-1", making it difficult to figure out its inventory and sales situation.
the sales of volvo s90 and cadillac ct6 remained stable at 2,000 and 1,000 units respectively. data showed that in august, the sales of volvo s90 and cadillac ct6 were 1,978 and 838 units respectively; the cumulative sales in the first eight months of this year were 20,543 and 6,983 units respectively.
hongqi h9, which wanted to compete with the "german big three", launched its new model during the beijing auto show this year. its monthly sales exceeded 1,000 units from april to june, but now it has been "returned to its original state". data shows that in august, the sales of hongqi h9 were 382 units; the cumulative sales in the first eight months of this year were 6,431 units.
domestic new energy vehicles gather together
in the new energy sector, 12 domestic models appeared in the sales rankings in august, but their market performances were very different.
xiaomi su7, which comes with its own traffic, sold more than 10,000 units in august, reaching 13,111 units, successfully taking the second place in the new energy sector and the entire c-class car market. it is reported that xiaomi auto is currently increasing its production capacity and has started double-shift production. it is expected to complete the sales target of 100,000 units ahead of schedule in november this year, and is expected to achieve a full-year delivery volume of 120,000 units.
dongfeng yipai eπ007, changan qiyuan a07, alpha s5, polestar 4, avita 12 and roewe d7 ranked in the second tier. the sales of the six models in august were 4027, 3656, 2752, 2669, 1517 and 1485 respectively.
in the third echelon, the sales of five products including hongqi eh7, bmw i5, zhijie s7, xingtu xingjiyuan es and haobo hyper gt in august were 484, 476, 425, 312 and 149 respectively.
among the 12 newly added c-class new energy vehicles, most of them are only the size of c-class cars, but are priced at b-class cars. the prices of some entry-level models are even as low as 120,000 or 130,000 yuan.
obviously, many domestic brands want to replicate byd's successful experience in the c-class car market, and use the new energy track to open up the market through "cost-effectiveness". from the current market situation, except for the "internet celebrity" products, other new energy products have not caused much ripples in the domestic c-class car market.
just as domestic brands are competing to imitate byd, han, as a disruptor in the c-class car market, seems to have shifted the focus of competition to the b-class car market.
at the launch conference of the 2025 han dm-i and han ev held recently, byd said, "the 2025 han family has undergone four major evolutions and a large number of additional configurations. the entire series has been upgraded to five-link, and some high-end configurations have been decentralized to further meet users' needs for intelligence, personalization, and diversification. in addition, by launching the han dm-i 125km comfort model at only 165,800 yuan, it has achieved full coverage of the mainstream german b-class car price segment, accelerating the subversion of joint venture fuel vehicles, and once again setting a value benchmark for mainstream mid-to-high-end sedans in the 200,000-class." (china economic net reporter wang yueyue)
related reading:
mercedes-benz e-class regains top spot in fuel economy, while byd han leads by a wide margin
source: china economic net
