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on september 20, the "d-class intelligent luxury flagship gt" of byd auto, the byd z9gt, will be officially launched. the pre-sale of this model has been opened on august 20, with a pre-sale price of 339,800 yuan to 419,800 yuan. "easier to drive than a porsche!" "the most powerful gt on the planet!" "special functions!" the media's evaluation of the byd z9gt is very high. including asia's youngest nasdaq bell ringer and forbes cover figure "he youjun", countless elites and media celebrities have posted their orders and expressed their expectations for the launch of the byd z9gt.

this is a car that has entered the heart of bba, directly targeting 56e and attacking 78s. at this time, some people may ask: there are many models that target bba, but many of them have failed. how can the denza z9gt grab the market share of bba? today, we will focus on this question and combine some opinions of zhao changjiang, general manager and chief co-creation officer of denza automobile, to explore in depth whether the denza z9gt can trigger a major earthquake in the luxury car market after its launch?

killer feature 1: technological luxury

traditional luxury depends on the car logo, while new energy luxury depends on technology. although bba can still maintain its market share by selling car logos at this stage, it relies more on price cuts. for example, bmw, which announced its withdrawal from the price war, saw its sales and stock prices collapse. in other words, if bba is not cheap, it will become increasingly difficult to sell its logo, which also shows that today's consumers are in a rapid transition period from looking at car logos to looking at the connotation. "among the customers who ordered the byd z9gt, more than 80% of the users have driven luxury cars, and 50% of the users compared bba's c/d-class cars. the proportion of old mercedes-benz owners who increased their purchases is very high," zhao changjiang's speech during the chengdu auto show also proved this point.

now, the strong entry of the byd z9gt into the luxury car market with yisanfang will surely further accelerate the transition period. as the world's first vehicle intelligent control technology platform, yisanfang is the first killer weapon for the byd z9gt to replace the 56e.

based on the four core technologies of three-motor independent drive technology, rear-wheel dual-motor independent steering technology, vmc vehicle motion control technology, and full-series ctb battery-body integration technology, yi sanfang has endowed the denza z9gt with ultimate performance and control. in terms of performance, the denza z9gt has a maximum horsepower of nearly 1,000 horsepower, and the plug-in hybrid version accelerates from 0 to 100 in just 3.6 seconds, while the pure electric version accelerates from 0 to 100 in just 3.4 seconds. the ultimate performance exceeds that of a 12-cylinder engine. compared with the power performance of the 56e, the denza z9gt is a dimensionality reduction attack. for users, the ultimate power that 56e owners cannot enjoy can be achieved by the denza z9gt.

based on the yisanfang technology, the byd z9gt has iconic functions such as extreme steering, compass turn, easy three-way parking, low-attachment road stabilization system, and intelligent crab walk. extreme steering brings the vehicle the smallest turning radius of 4.62 meters in its class. the flagship body is as agile as a small car, making a u-turn at the intersection and freely shuttling through the streets and alleys; the compass turn can achieve the effect of rotating 0-360° around any front wheel fixed wheel, making it easy to turn around a dead end, and drawing a circle on the street every day will attract the attention of the audience; facing the "industry problem" of extreme side and extreme dead-end parking spaces, conventional automatic parking is difficult to park in, and easy three-way parking can easily enter the garage with flexible "tail swinging", which is more efficient and has a better feel; the world's largest 15° intelligent crab walk allows the vehicle to move diagonally and parallel, easily grasping the narrow alleys in beijing, and parking close to the edge is easier.

in terms of safety, the byd z9gt is based on yisanfang and has broken through the industry ceiling in the field of safety. when driving on ice, snow, flooded roads, or open roads, the low-adhesion road stability augmentation system maximizes the stability of the vehicle, not only preventing slippage, but also increasing the driving speed under the premise of safety; if a tire bursts while driving at a high speed of 140km/h, the high-speed tire burst stability control will show its prowess, without tilting, deflecting, or overturning. the user only needs to hold the steering wheel tightly, brake steadily and park by the side of the road, thus avoiding tire burst accidents. not only that, the byd z9gt also achieves a 32.6-meter extreme braking based on the "inner-eight" rear-wheel steering, refreshing the shortest braking distance of d-class new energy cars, making safety even better.

each of the above functions is a subversion of traditional luxury. bba, who are obsessed with mechanical hardware, could never imagine how they suddenly fell behind in fuel technology after leading for decades. if you were a consumer, would you really give up the "technological luxury" of yi sanfang and choose 56e for the same price of 300,000 or 400,000 yuan?

killer weapon 2: intelligent driving and intelligent cockpit

intelligence is mainly divided into two parts, intelligent driving and intelligent cockpit. these two are exactly what the 56e does not have. if someone thinks that basic functions such as adaptive cruise control, lane keeping, and voice control are also intelligent for the 56e, then it further proves that bba is lagging behind in intelligence, which has become a recognized fact. since the 56e cannot be put on the "intelligent" table, there is actually no need to discuss how the intelligence of the denza z9gt is better than the 56e. we only need to discuss how intelligent the denza z9gt is?

zhao changjiang is very confident about the smart driving of byd z9gt: "yisanfang is the first in the industry to launch an end-to-end large-scale model of whole-vehicle intelligent and electric integration. byd z9gt is byd group's first model equipped with bas 3.0+ super-human intelligent driving, and it ranks first in the smart driving field!" byd z9gt can realize full-scenario driving assistance such as map-free high-speed pilot, map-free city pilot, automatic parking, valet parking, etc., bringing users a safe and comfortable smart driving experience.

the official has not released any information about the smart cockpit of the denza z9gt yet, which seems to be a "surprise" for the official launch of the denza z9gt. however, the user reputation of the denza d9 and n7 smart cockpits is very good, and zhao changjiang revealed in early september: "the technology that you have seen in the denza z9gt is only about 50% of what has been announced. there is still a lot of technology. let's let technology change traditional luxury!" therefore, the smart cockpit of the denza z9gt is very exciting.

compared with the smart driving and smart cabin of the byd z9gt, the gap between the 56e and the byd z9gt is not small. from technology to intelligence, the 56e is far behind, and it may face the biggest crisis in history.

killer feature three: both internal and external beauty, ample space

the success or failure of the exterior design will directly determine consumers' desire to buy a car. although "everyone has their own preferences", it is undeniable that most bba models use the same family design language and have not changed much for many years, and consumers have become aesthetically fatigued. on the other hand, the design aesthetics of the denza z9gt is comparable to that of the porsche panamera. when it is placed in the same frame with the 56e, you can intuitively feel the huge difference in appearance. regarding the appearance of the denza z9gt, zhao changjiang described it this way: "starting from appearance and loyal to appearance, the denza z9gt is the most elegant luxury flagship gt in the world."

regarding the luxury of interior, most luxury cars, including bba, are "stacking materials". others use ordinary leather, i use calfskin that has not been bitten by mosquitoes for 100 days; others use real wood panels, i use cedar wood from the iceberg. in short, stacking materials seems to be the best way for luxury brands to highlight the luxury of interior. however, zhao changjiang believes that "in the creation of interior, it is necessary not only to surpass traditional luxury in terms of materials and materials, but also to achieve all-round transcendence in terms of ritual and technology", which is a forward-looking view.

from the selection of materials to the innovation of layout, every design of the interior of the byd z9gt highlights high-end beauty, with a double-enveloping cockpit design to create the most ceremonial luxury space. the large area of ​​leather covering and high-end materials, as well as the zero-gravity floating co-pilot and spa-level rear wide seats are all available in the 56e, and the byd z9gt also has what the 56e does not have.

when you sit in the cabin of the denza z9gt, you can feel the full sense of ceremony. play music, turn on the air conditioner, put the phone on the charging plate, the devialet lifting speaker tower rises slowly with an elegant posture, the hidden electric air outlet opens elegantly, and the dual 50w wireless super charging floating islands slowly descend. this sense of ceremony is definitely something that the 56e cannot bring to users.

"the denza z9gt has a large space comparable to the mercedes-benz s-class. there is plenty of space for a family of three to sit in the back row to take a family photo or to entertain two business partners," zhao changjiang commented on the space performance of the denza z9gt. the denza z9gt is a standard d-class gt with a body size of 5180 (5195) mm/1990 mm/1500 mm and a wheelbase of 3125 mm. it will be equipped with ctb battery body integration technology, and its space performance is far superior to traditional luxury cars such as the 56e.

at the byd auto technology day a month ago, the surprising pre-sale price of the byd z9gt on the night of pre-sale directly caused the byd auto app server to crash. as of the opening day of the 2024 chengdu auto show, the average daily orders for the byd z9 dual flagships reached 1,500+, and the pre-sale was a big hit. a week ago, zhao changjiang revealed in an interaction with netizens that he would add 10 times the servers to cope with the upcoming wave of orders for listing. it can be seen that the byd z9gt has been recognized by a large number of consumers and is very likely to become the first luxury model to successfully replace the 56e. let us wait and see how its sales will be after it is officially launched.