saic launches the "one price" strategy, and the price of mg5 drops to 60,000 yuan
2024-09-18
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at a time when the market share of fuel vehicles and joint venture vehicles is being continuously eroded by new energy vehicles and domestic brands, saic has recently launched frequent "one-price" campaigns.
recently, saic mg's new generation mg5 was officially launched on the market. the new car has a total of 3 models, with a price range of 81,900 yuan to 95,900 yuan. the limited-time price is 65,900 yuan to 75,900 yuan, with the maximum reduction of 20,000 yuan.
as competition in the auto market becomes increasingly fierce, saic group has generally felt the "chill". in order to increase product competitiveness, in addition to saic mg, saic volkswagen and cadillac under saic general motors have recently launched a "one-price policy" to actively participate in the "price war" in the auto market. among them, the volkswagen tiguan xinrui, which is positioned as an a-class suv, has a limited-time fixed price of 79,900 yuan, and the saic volkswagen passat pro, which is positioned as a b-class sedan, has a limited-time fixed price of 159,900 yuan to 223,900 yuan; the luxury mid-size suv, the new cadillac xt5, has a limited-time fixed price of 279,900 yuan.
the above-mentioned "one-price" models have one thing in common, that is, they are all fuel vehicles. at a time when the sales of new energy vehicles are growing by leaps and bounds, the survival space of fuel vehicles is constantly being compressed. since the second half of this year, the sales of traditional fuel vehicles in china have been surpassed by new energy vehicles for three consecutive months. according to the data of the china association of automobile manufacturers, in august this year, the domestic sales of traditional fuel passenger cars were 795,000 units, a decrease of 410,000 units from the same period last year, a month-on-month increase of 7.1%, and a year-on-year decrease of 34.1%.
in such an environment, why is mg still increasing its investment in fuel vehicles?
yu jingmin, executive vice president of saic passenger vehicle, said in an interview with the media that the chinese sedan market currently still shows a "5:3:2" ratio, that is, 50% are fuel vehicles, 30% are electric vehicles, and the remaining 20% are hybrid models. in the future, the proportion of new energy vehicles will continue to increase, and the proportion of the three may gradually become "4:3:3" or "3:3:4". however, the fuel vehicle market and the new energy vehicle market are not contradictory or opposite. mg is indeed continuing to deepen its presence in the fuel market, but it does not mean that it does not attach importance to the new energy market. mg4ev and cyberster are both electric vehicles, and mg will also accelerate the launch of new products in the future.
saic mg launched the new generation mg5 because the sales volume of class a fuel-powered cars priced at rmb 100,000 is still more than 4 million units, yu jingmin added.
(this article comes from china business network)
