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after the chengdu auto show, new cars have been launched continuously. an interesting phenomenon is that although wang teng, general manager of the redmi brand, has long stated that he has no intention of launching a redmi car, many car companies have already brought out their "redmi cars".

that is: you can get an experience similar to that of a mid- to high-end car at half the price.

xiaopeng mona m03 is the most typical one, with both sales and traffic soaring recently, and the number of orders has exceeded 60,000;

geely also has a galaxy e5 that costs just over rmb 100,000. its sales exceeded 12,000 units in the first month of its launch. there will be a cheaper hybrid version and the geely star wish that costs rmb 70,000 to 80,000 in the future.

before this, the entry-level market was dominated by byd hybrid vehicles, and it was difficult for other players to enter this field. why are there suddenly so many new cars pouring in now?

"intelligence" is more important than low price

there was once a "redmi moment" in the field of smartphones. in 2013, xiaomi, which was at its peak, released the redmi phone priced at 799 yuan. since then, it has eliminated copycat phones in one fell swoop, successfully entered the public eye, and accelerated the popularization of smartphones.

in the automobile industry, which has higher barriers to entry, "copycat cars" have long been eliminated; selling cars at increasingly lower prices has also allowed byd to solve the problem perfectly.

so, what are the other characteristics of the "redmi moment" in the smart car industry?

observe the recent emergence of xiaopeng mona, galaxy e5, and the half-price ideal some time ago.

you will find that what really attracts people to place orders is the intelligent experience of these cars, and cost-effectiveness is just a means.

just like the first generation of redmi phones, the reason why it was able to achieve sales of more than 40 million units was not because the price of redmi was cheaper than copycat phones. the core reason was that redmi's system was smarter, the experience was smoother, and it was backed by an orthodox brand.

in the field of smart cars, intelligence is mainly divided into two parts: cockpit and smart driving. car companies such as xiaopeng, geely, and leapmotor have successfully taken a share of byd's pie through innovations in these two areas.

for example, leapmotor has been ranked third among emerging forces for several weeks in a row, second only to ideal and wenjie.

this is thanks to the two new cars, c10 and c16, which, through extreme cost control capabilities, have achieved a large screen similar to that of ideal, and also installed laser radar on the car, achieving 70% to 80% of the experience of ideal at half the price.

a major feature of intelligence is "equal rights". the innovation of car software and the decentralization of high-end functions are the focus of "redmi automobile".

geely has brought the first-tier flyme auto car computer to the galaxy e5, which costs just over rmb 100,000. in the future, the geely xingyuan, which costs rmb 70,000 to 80,000, will also use the same system. this was hard to imagine a year ago.

on the other hand, high-end intelligent driving is also rapidly spreading downward.

with the application of pure vision and end-to-end large models, xiaopeng mona and dji car-mounted vehicles have brought high-end intelligent driving functions into the 150,000 yuan level or even lower. deep blue has also installed huawei's ads se intelligent driving on more cars.

the breakthrough and popularization of intelligent technology have enabled these new cars to achieve outstanding market performance.

what is certain is that there will be more products with similar positioning in the future, and the "redmi moment" of smart cars has arrived.

the fate that "redmi car" cannot escape

many people don’t know that behind the birth of redmi mobile phone, there is also the mission of supporting and developing the domestic mobile phone supply chain.

during the rise of domestic smartphones, thanks to the maturity of the domestic supply chain, many new brands and new products have sprung up like mushrooms after a rain, and ultimately successfully defeated international mobile phone brands such as htc, samsung, and sony.

the continuous rise of domestically produced smart cars is also inseparable from the rise and mutual promotion of the domestic automobile industry chain.

for example, momenta, which focuses on intelligent driving, has already applied its advanced intelligent driving solutions to models of zhiji, byd, aion, and many joint venture car companies;

horizon, which focuses on intelligent driving chips, has also developed its own intelligent driving solutions and will cooperate with many traditional car companies in the future.

in the cockpit field, there are also new forces like desay sv, which has developed large-screen cars and cockpit domain controls for flagship models of new forces such as ideal and nio. its revenue curve has grown exponentially in recent years.

however, the continuous emergence of intelligent trends and the continuous concentration of supply chains are also making cars more and more like electronic products.

to some extent, this is the core reason behind the homogeneity of smart cars today.

the situation is even worse for "redmi cars" which have limited costs, focus on the entry-level market and target the general public.

the good news is that future "redmi cars" will accelerate their pace towards flagship models in terms of hardware configuration, and the product experience of different brands will become more and more perfect and closer.

the cost is that for some car enthusiasts, this will be "boring" and it is almost inevitable that all cars will look the same.

perhaps in the future, the automotive industry will be like the smartphone industry, where appearance design and craftsmanship will become the decisive factors in distinguishing mid- to high-end products.

for high-end car brands, they can also differentiate themselves in areas such as brand and service in addition to products.

final thoughts

the automobile market is destined to continue to involute, but the price war will not last forever. the layout and construction of intelligent capabilities will become the core competitiveness of automobile companies in the future.

do you think the arrival of the "redmi moment" in the automotive industry means that the automotive industry will also follow the same path as the mobile phone industry?