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five years ago, if you had a budget of 200,000 yuan to buy a mid-size sedan, what would you think? the reality is that most people would still choose joint venture mid-size sedans such as camry, accord, passat, and magotan without hesitation. of course, the "most people" in those years naturally included bingge.

the reason is that at that time, domestic new energy vehicles were still in the early stages of development, and the fundamentals of the auto market were still in an incremental state, which happened to be the highlight of joint venture dominance. now, with the domestic shift to new energy, it has achieved "overtaking on the curve",the retail penetration rate of new energy passenger vehicles has exceeded 50% for two consecutive months.new energy has officially become mainstream, and the auto market has been restructured.

in the period when joint ventures led the development of the auto market, it was reasonable for us consumers to prefer joint venture brands when buying cars. compared with domestic cars, joint venture cars have good high quality and good reputation. at that time, domestic fuel vehicles could only compete in the low-end market, and it was still difficult to compete with joint ventures in the mid-to-high-end market, so it was naturally difficult for them to win the favor of the chinese people.

not to mention the 200,000-class mid-to-high-end sedan market, which is already a high-premium area occupied by joint venture brands, and it is almost difficult for domestic models to get involved. back then, it was unimaginable that a domestic brand could produce a best-selling car that would dominate the joint venture sedan field.

but with the rapid rise of new energy, byd han family has done it.

byd han family has sold nearly 800,000 units in the four years since its launch.relying on its powerful product strength to advance into the 200,000-level high-premium zone of joint venture brands, the best-selling han family has not only rewritten the pattern of the domestic mid-to-high-end automobile market, but also broken the barriers between joint ventures and luxury brands, and even ended the days of joint venture fuel companies making money without doing anything.

if camry, accord, passat and magotan are high-quality cars that have emerged from the competition in the incremental market, then the byd han family will be the "tough guy" that has fought its way out of the existing market with its hard-core strength.

after seeing the price and configuration of the byd han 2025 model, how many people will be discouraged from buying fuel vehicles?

byd han 2025 is fully upgraded and launched, and the price has been adjusted. in terms of product strength, it has a huge lead over joint venture cars, and will create high competition for joint venture cars such as camry, accord, passat, and magotan.

the overflowing value brought by byd han 2025 is first reflected in the price level. the price sincerity of the 2025 han dm-i has been further increased, and the starting price has been reduced by 4,000 yuan.the price range is 165,800-225,800 yuan;the price of the 2025 han ev has been reduced by rmb 4,000 to rmb 14,000.the price range is adjusted to 179,800-235,800 yuan.

how to quantify the price sincerity of byd han 2025 is clear from the price comparison of competing products. the camry 2.0l version launched in march is priced at 171,800 yuan, the accord plug-in hybrid version launched in may is priced at 225,800 yuan, the new magotan 1.5t version launched in july is priced at 174,900 yuan, and the new passat 2.0t high-power version launched in september has a guide price of 176,900 yuan.

it is conceivable that the price war has caused extreme internal competition. joint venture cars still want to set high prices to earn high profits, but byd uses the advantages of the entire industrial chain to empower the han family with extreme price and product advantages, and launches a full-scale blocking war against the high prices of joint ventures. through extremely affordable pricing, it squeezes out the high premiums of joint venture cars and gives consumers more affordable car purchase enjoyment.

of course, i believe that the byd han family can gain market recognition, and price concessions are only one aspect of it. the technological upgrade will have a dimensionality reduction impact on joint venture mid-size sedans, and the use of technology to break the experience barriers and clear the obstacles for smart travel is most likely the key to the byd han family being able to stand out among a number of joint venture mid-size sedans.

the 2025 han dm-i is equipped with the fifth-generation dm technology.equipped with a 1.5ti high-efficiency engine dedicated to plug-in hybrid, with a maximum thermal efficiency of 45.3%.2025 han dm-i full rangethe drive motor power is increased to 200kw.the entire series does not have a range or power rating, so that consumers who purchase the entry-level model can enjoy full performance and a range that is no lower than one level, practicing the brand concept of technological equality.

it is worth mentioning that, thanks to the fifth-generation dm technology, the 2025 han dm-ithe acceleration from 0 to 100 km/h is improved to 6.9 seconds, and the power performance is comparable to that of a 3.0t v6 fuel engine.by optimizing the engine and ehs electronic control system,the nedc comprehensive fuel consumption is reduced to 3.8l/100km, which is much lower than the energy consumption of class a fuel vehicles.

the performance and fuel consumption evolution brought about by technological innovation, when compared with traditional joint venture fuel vehicles, will give us a clearer understanding. below, bingge presents the results of the power performance and fuel consumption comparison of the five vehicles in a table. the byd han 2025 model has completely surpassed the 200,000-level joint venture vehicles of the same price in terms of performance and fuel consumption.

in addition to the above, the byd han 2025 also brings an unexpected upgrade in driving control. the old byd han was criticized for its chopstick suspension, while the main feature of the han 2025 is that it listens to advice.the entire series is equipped with a five-link rear suspension as standard, and is equipped with the fsd variable damping suspension system from the start. the high-end version is even upgraded with the yunnian-c.

the use of five-link suspension can significantly reduce the turning roll, improve the vehicle's emergency obstacle avoidance capability, and effectively improve the vehicle's control limit. the fsd variable damping suspension system can automatically adjust the damping force according to road surface changes, flexibly adapt to complex and diverse road conditions, bring a better riding experience, and the comfortable driving experience exceeds that of joint venture fuel vehicles of the same price.

at the same time, in order to meet the needs of consumers with higher requirements for intelligent driving, the new car also launcheddipilot 300 "eye of god" advanced intelligent driving system with laser radar,the intelligent driving system is equipped with nvidia orin x high-computing chip with a computing power of 254tops, and is equipped with a total of 31 sensors including lidar. it can not only realize automatic parking, memory parking and remote parking, but also realize intelligent driving assistance in cities and highways.

product power, but ultimately it’s brand power

of course, the above are all the car-using experiences that byd han family provides consumers with beyond the price in terms of product strength, but it is believed that it is still impossible to maintain the excellent performance of more than 20,000 units per month for four consecutive years just by product strength. in addition to the leading product strength in the same class, brand strength is believed to be the key that cannot be ignored, and the construction of brand strength requires the accumulation of technology and the precipitation of word-of-mouth.

in china, toyota and volkswagen are the ones who have made huge profits by relying on their brand power. if consumers had the same budget five years ago, when choosing a family car that is energy-saving, fuel-efficient and value-retaining, they would subconsciously prefer japanese cars. after all, the brand labels of japanese cars such as "energy-saving" and "value-retaining" have long been deeply rooted in the consumer community. consumers who consider german cars are more likely to pay for the chassis tuning and durable quality of german cars.

this is why toyota, volkswagen, and bba have always occupied the minds of chinese consumers, because brand power is one of the internal driving forces that influence consumers' car purchases.

byd han family has been able to sell well in the mid-to-high-end sedan market for many years. on the one hand, the han family has achieved a comprehensive surpassing of competing products in terms of product strength. on the other hand, byd has a strong dominance in the field of new energy technology. product strength is the basis of competition, while brand strength is the internal driving force to promote consumption.consumers' car selection preferences are like stock speculation and futures trading, and the final bet is on future trends.

standing in today's 200,000-class car market, camry, accord, passat, magotan and other cars are still fuel vehicles with good quality and reputation. however, when consumers see the good experience brought by new energy technology for the products, they look back and see that traditional fuel vehicles seem to be eclipsed.

for example, the byd han 2025 model, which starts at 165,800 yuan, is equipped with the newly upgraded fifth-generation dm technology, which gives you a fuel consumption as low as 3.8l/100km and a zero-to-hundred acceleration of 6.9s, erasing the advantages of camry, accord and other models that are promoted as energy-saving and fuel-efficient.

the new car has upgraded five-link suspension and fsd variable damping suspension system, and the optimization of comfort and handling is obviously not inferior to traditional fuel vehicles such as passat and magotan. even the 200,000-level car provides high-level intelligent driving and has a c-class crossover space. compared with the current 200,000-level joint venture sedans, byd han 2025 basically has the advantage of leading the joint venture competitors of the same price in all dimensions.

although the byd han 2025 is a major annual facelift, it has been comprehensively upgraded in terms of appearance, power performance, advanced intelligent driving, control and comfort, and the upgrade extent can be called a "model change". compared with traditional joint venture fuel vehicles such as camry, accord, passat, and magotan, the new model has achieved comprehensive leadership in terms of space, power, fuel consumption, and intelligent driving.

the byd han 2025 model implements the concept of technological equality, and treats all models equally in core aspects such as power, endurance, and chassis technology. it avoids the situation where joint venture fuel vehicles are keen on developing high and low power versions, or making toothpaste-like upgrades in intelligence, which results in the intelligent experience provided to consumers lagging far behind the mainstream consumer market.

to be honest, byd han insists on technological equality, and joint venture competitors should really learn from it...