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here is the most professional and authoritative series of content on korean cars and the korean car market on the entire network, the 1346th issue of "korean trends".

hyundai motor and kia won three highest gold awards in a world-class design competition, demonstrating their global design competitiveness.

hyundai motor kia recently announced that it won a total of 12 awards at the "2024 idea design award (international design excellence awards)" hosted by the industrial design society of america (idsa), including 3 gold awards and the curator's choice award.

the idea design award is known as one of the world's three major design competitions, along with germany's "if design award" and "red dot design award". it is the north american best design competition that started in 1980. every year, it comprehensively evaluates multiple review criteria such as design innovation, user benefits, and social responsibility, and selects the best designs in each department.

in this idea design award, hyundai motor and kia won the highest award, the gold award, in the field of automotive & transportation with hyundai motor's "ioniq 5n" and kia's "ev9" respectively.

it is worth mentioning that ev9 won the gold medal and the best award in the if design and red dot design awards respectively. this time it won the gold medal again, achieving the feat of winning the highest awards in the world's three major design competitions.

ev9 is kia's first flagship electric suv, a model that embodies the essence of its design philosophy "opposites united". the future-oriented atmosphere and many other elements such as nobility and environmental protection are harmoniously integrated to propose the design direction of kia's electric suv.

the ioniq 5n, which won another gold award, inherits the design of the ioniq 5, which won the gold award in 2021, while adopting differentiated designs such as ▲n-specific radiator grille ▲ev n-specific luminus orange strip ▲n-specific rear reveal, and has a special design for a high-performance vehicle, with n-branded designs ▲steering wheel ▲dokup ▲metal pedals ▲bucket seats, etc., which further highlight the design.

hyundai santa fe and santa fe xrt concept received bronze awards in the automotive and transportation categories respectively.

the santa fe, which won the bronze award, is based on the tough image of a square box shape, and its unique contours of long wheelbase and wide tailgate leave a deep impression. the santa fe xrt concept is based on the santa fe, and is optimized for outdoor use by adding ladders, roof racks, and other outdoor lifestyle designs.

genesis gv80 coupe was shortlisted for its noble design that emphasizes dynamism and elegance!

the gv80 coupe, genesis' first coupe-type suv, retains the luxury and convenience of a luxury suv while adding a unique coupe-specific design. its characteristics are a vivid and bold design based on a dynamic and agile side design that embodies high-performance sensibility.

in addition, hyundai motor and kia have won the world car of the year award for three consecutive years, sweeping the world's leading automakers and proving their excellent product competitiveness not only in design.