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can the m7 pro, with its price cut and intelligent driving features, return to its peak sales?

2024-09-15

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hello everyone!

in may,qjm7the 2024 ultra version was just launched, and three months later, a new pro version was launched, with a price range of 249,800 to 289,800 yuan.the threshold of the m7 series has once again been brought back to within 250,000 yuan.

so what is the difference between the qm7 pro and ultra versions, and what upgrades are there compared to last year's old model? let's talk about it today.

what are the upgrades compared to the old model?

friends who follow wenjie m7 should know that the old model launched in september last year is divided into plus and max versions. the former does not have laser radar and advanced intelligent driving, and can only achieve basic l2 assisted driving. the max version is equipped with the then advanced huawei ads intelligent driving system as standard. the price ranges of the two versions are 249,800-284,800 and 289,800-329,800 respectively.

ask the worldthe m7 ultra version was launched in may this year, with a guide price of 289,800 to 329,800 yuan. it actually replaced the old max version. however, no modification corresponding to the old plus version was launched at that time. considering that the m7 had a widespread accident not long ago, this was alsoit makes people guess that the m7 may abandon the non-intelligent driving version.the price threshold of this car series is kept at a relatively high level of 289,800 yuan.

now we all know that the m7 pro version just launched,its price positioning basically fills the position of the old plus version.wenjie did not give up the price range of 250,000 to 290,000 yuan, which is easier to sell, but spent more time.the new m7 pro is also equipped with an intelligent driving system.

in other words, the current new m7 has already realized the standard configuration of high-end intelligent driving system, includingthe ads basic version equipped with the m7 pro adopts a pure vision solution that does not rely on lidar.andthe m7 ultra is fully equipped with the ads 2.0 system.we will analyze the specific differences between the two intelligent driving solutions in detail later.

change 1: low-key price reduction for the four-wheel drive version

in terms of price, the rear-wheel drive version of the m7 pro has the same price as the old m7 plus. the 5-seater and 6-seater versions are priced at 249,800 and 269,800 respectively. it seems that there is no price reduction, but the changes in the four-wheel drive version of the m7 pro are not small.

first of all, the 5-seater version, the old m7 plus four-wheel drive version has a guide price of 284,800 yuan, and the m7 pro four-wheel drive version has dropped to 269,800 yuan.this is equivalent to a price reduction of 15,000 yuan.

as for the 6-seater version, the old m7 plus does not have four-wheel drive configuration.the m7 pro has a new 6-seat four-wheel drive version with a guide price of 289,800 yuan.it is a full 40,000 yuan cheaper than the ultra 6-seater four-wheel drive version.

in other words, the price of the m7 pro is still sincere, but it is not reflected in the overall price range, which seems a bit obscure.

change 2: fine-tuning of the exterior, new interior and exterior color schemes

apart from the intelligent driving system, the m7 pro has not changed much compared to the old model. for example, in terms of design, the interior and exterior styling is basically the same. the main difference is that the grille area below the old m7 plus has been greatly reduced, further weakening the style of the fuel vehicle.other aspects include the addition of a blue exterior and a red tea orange interior.

change 3: battery capacity and model have been adjusted

in terms of power, the power parameters of the new and old rear-wheel drive and four-wheel drive versions have not changed, but the official 0-100km/h acceleration time of the m7 pro rear-wheel drive version has increased from 7.8 seconds to 8.2 seconds, and the four-wheel drive version has increased from 4.8 seconds to 5.2 seconds.the numbers are 0.4 seconds slower.but the changes are not big, and the difference in actual experience should not be obvious.

it is worth noting that the battery model and capacity of the new m7 have changed. the old m7 uses a 40kwh ternary lithium battery pack, and the cltc range of the rear-wheel drive and four-wheel drive versions is 240 and 210 kilometers respectively.

the current new m7 ultra version uses42kwh ternary lithium battery,the capacity has been improved, but the operating range is the same as the old model.

the newly launched m7 pro has more interesting changes in battery. first of all, the battery capacity.it has been reduced from 40kwh in the old model to 38.5kwh, and the battery type has been changed from ternary lithium to lithium iron phosphate.the operating range of the rear-wheel drive and four-wheel drive versions is 230 kilometers and 200 kilometers respectively, which is 10 kilometers less than the ultra version.

the weakening of its 0-100km/h acceleration performance mentioned above may be due to the difference in batteries. however, according to the policy announced by the manufacturer, the new car can be equipped with a battery upgrade service for 5,000 yuan, using the same ternary lithium battery as the m7 ultra.

change 4: cdc variable suspension is standard for all models

due to the use of mcpherson front suspension and a relatively old platform, the chassis texture and handling performance of the m7 have not been its strong points since its launch.

compared with the old model,the new m7 pro and ultra versions have all been equipped with cdc continuously variable damping suspension.it can better balance dynamic handling and shock absorption comfort. at the same time, the m7 pro has also made adjustments and optimizations in the responsiveness of the brake and accelerator pedals.

the above are the main changes of the new m7 pro. in addition to the replacement of the battery with lithium iron phosphate, the upgrade of the chassis and the price reduction of the four-wheel drive version still reflect the sincerity of the manufacturer. however, compared with these, the most concerned thing about the m7 pro is how good its intelligent driving system is and what are the specific differences with the more expensive ultra version.

how to choose between m7 pro and ultra?

in our impression, friends who are willing to spend nearly 300,000 yuan to buy the m7 should mainly be attracted by hongmeng car machine and huawei's high-end intelligent driving. in fact, the best-selling model of the old m7 is the entry-level rear-wheel drive 5-seater version with a price of 249,800 yuan.

in other words, potential consumers of the m7 still value price very much. when the m7 was remodeled in may this year, the threshold increased significantly, which directly affected the sales of this model. even if it has recovered since then, it is still far from the previous peak of about 30,000 units per month.

now that the low-threshold pro version has been launched, the sales of the m7 are likely to surge. previously, for the old m7, consumers had to choose between the non-intelligent driving and intelligent driving versions. now, the new m7 pro is already equipped with a purely visual intelligent driving system as standard.with the same configuration, it has a price difference of 40,000 yuan compared to the ultra version which uses a complete intelligent driving solution with lidar.

at this point, consumers are faced with a choice: if the budget is limited, should they spend 40,000 yuan on the full intelligent driving version? to answer this question, we need to understand the difference between the pure vision solution of the m7 pro and the lidar solution of the ultra. in fact, this is also a point that the manufacturer emphasized at the press conference.

first of all, in terms of the hardware of the perception system, in addition to one less laser radar, the pro version has 10 cameras, one less than the ultra version. there is also a gap in the computing power of the intelligent driving chip between the two versions. however, there is no difference in the number of other similar binocular perception cameras, ultrasonic and millimeter wave radars.

however, a key point is that according to the press conference, the pro version of ads basic version and the ultra version of ads advanced version use the same source architecture.this means that as the intelligent driving algorithm is optimized, both systems will also be improved accordingly.

in terms of specific functions, the basic version of ads lacks the city nca pilot assistance compared to the advanced version, and there is a gap in the active collision avoidance capability at low speeds, and there is no function such as mis-stepping on the accelerator reminder/brake. however, on highways, elevated roads, and ring roads, the functions of the basic version of ads and the advanced version are very similar.

however, due to the lack of laser radar, the performance of the basic version of ads on highways and ring roads at night and in extreme weather such as rain and snow is still different from that of the high-end version.

as for urban and low-speed scenarios, although the basic version of ads does not have the nca function, it still has the lcc + advanced lane keeping capabilities. it has the functions of preventing ghosts from poking their heads out, identifying small animals, actively giving way to pedestrians, automatically identifying (water barriers, obstacle vehicles, pile barrels) and detouring, as well as predicting the movement of large vehicles and intelligent parking.

in fact, whether it is the same price or a higher price, even the basic version of ads without lidar,the comprehensive intelligent driving capabilities of the m7 pro also surpass many current models equipped with laser radar.

as for the ultra version of ads, it is still in the ads 2.0 stage and has end-to-end capabilities within the city, but it is different from the previousenjoy s9compared with ads 3.0, which can achieve parking space-to-parking space, there is still a clear gap in the capabilities of its urban nca navigation system.

however, huawei has announcedthe lidar versions of the qxm7 and m9 will soon be upgraded to the ads 3.0 system, while the qxm7 pro without lidar has no upgrade potential.by that time, the intelligent driving capabilities of the m7 pro and ultra versions will be further enhanced.

in summary, the nca navigation system of the ads basic version of the m7 pro on highways and ring roads is already relatively complete and mature. if you are not confident in letting the vehicle drive intelligently on complex roads in the city, and prefer to handle it yourself, the m7 pro can already meet your needs well.

however, if you are obsessed with the latest intelligent driving system and hope to make heavy use of navigation assistance in various scenarios such as urban areas, ring roads, and highways in the future, then the extra 40,000 yuan for the ultra version is very necessary.

pro version launched
can the m7 return to its sales peak?

among the new energy suvs priced between 200,000 and 300,000 yuan, only thetesla model yideal l6/l7 and wenjie m7, considering the characteristics of the products themselves, the only direct competitors of wenjie m7 are ideal l6 and l7.

the sales of ideal l6 have soared in recent months, with retail sales in july approaching 25,000 units, nearly 10,000 units higher than the m7 in the same month. combined with the more than 11,000 units of l7, at a price range of 250,000 to 350,000 yuan, the gap between ideal and m7 is quite large.

however, the current sales force of the m7 is the ultra version, which starts at 289,800 yuan. referring to the sales of the old plus and max versions, the ratio is close to 1:1. with the launch of the pro version, which starts at 249,800 yuan, the overall sales of the m7 series are expected to rise sharply, and it is possible to return to monthly sales of more than 25,000 units, or even higher.

compared with l6 and l7, the design and control of the m7 have no advantages. however, in terms of intelligent driving, the pro version of the main sales of ideal l6 does not have laser radar and binocular cameras.there is a gap in intelligent driving compared with the new m7 pro.the price of the max version of l6 is close to that of the m7 ultra. faced with the upcoming upgraded ads 3.0 system, the gap between ideal and the m7 in terms of intelligent driving will be even greater than the old model.

of course, in terms of product strength, both ideal l6 and l7 are equipped with dual-motor four-wheel drive as standard. taking this into consideration, the two models still have their own advantages over the m7. however, with the launch of the m7 pro, the sales of ideal l6 will inevitably be affected. as for which one will have a better sales figure, it is also worth our attention.

what do you think of the wenjie m7 pro?