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the fifth batch of land supply held in shanghai today produced another piece of land with the highest unit price.

this time, shanghai sold two plots of land, with a total starting price of 10.679 billion yuan. both plots are located in jing'an district, one in the caojiadu community section and the other in the lingshi community section.

"this land auction is the one with the smallest number of plots sold since shanghai implemented centralized land supply. the two plots launched in this round are both high-quality plots with mature supporting facilities and good locations. judging from the transaction performance of these two plots, there is a certain differentiation between hot and cold." said chen julan, senior analyst at china index academy in shanghai.

of the two plots of land, the caojiadu community plot is particularly noteworthy, with a transfer area of ​​about 18,500 square meters, a plot ratio of 2.68, a starting transfer price of 4.314 billion yuan, and a deposit of 860 million yuan.

after 163 rounds of fierce competition with the consortium of china overseas, xiangyu and yuexiu, and the consortium of poly development and shanghai construction, the consortium of china merchants and nantong ruicheng finally won the caojiadu plot at a price of 5.66 billion yuan, with a floor price of 114,100 yuan per square meter and a premium rate of 31.2%.

it is worth mentioning that this unit price exceeds the floor price of 100,000 yuan/square meter of the national land king on jing'an zhongxing road that rongsheng real estate bid in 2016, and is only lower than the floor price of 131,000 yuan/square meter of the xuhui riverside residential land on august 7 this year. based on this calculation, the caojiadu plot has become the second highest floor price plot in the country.

lu wenxi, research manager of centaline property, said that the caojiadu area is a mature area and no land has been sold for many years. therefore, as soon as this plot of land was unveiled, it became the focus of market attention.

lu qilin, research director of 58 anjuke research institute, pointed out that the caojiadu plot in old jing'an has a unique geographical location: the plot is within the inner ring of shanghai, and after the merger of jing'an and zhabei, the land supply in the old jing'an area is extremely scarce. it is precisely these superior location attributes and scarcity that have made the plot attract much attention from the market as soon as it was launched.

he further pointed out that from the perspective of market data, the anjuke platform shows that the average listing price of second-hand houses in the caojiadu area is about 87,000 yuan/square meter, while the floor price of this plot has soared to 115,000 yuan/square meter, and the listing price of surrounding second-hand houses is around 120,000-150,000 yuan/square meter. this comparative data reflects that real estate developers are optimistic about the prospects of this plot and the sector, and have very good expectations for the future value development of this plot, so real estate developers are willing to pay a high cost for it.

"the successful sale of the caojiadu plot not only marks another improvement in the quality of the old jing'an real estate market, but will also bring long-lost heat and vitality to this area where new homes have not been on the market for a long time. several powerful real estate companies have competed fiercely for this plot, and the plot was finally sold at a high premium of 31.2%. this is undoubtedly a high recognition and vote of confidence in the future development potential of the old jing'an area." lu qilin said in an interview with reporters.

chen julan believes that the jing'an caojiadu community plot is close to jing'an temple and paramount, is located in an old luxury residential area, and has no restrictions on small and medium-sized units, so it has its own advantages. "however, the plot is not square as a whole, and there is an open public passage across the plot. these factors will also put high demands on real estate companies for future development."

another plot of land in lingshi community in jing'an district sold today was won by china construction jiuhe at a reserve price of 6.366 billion yuan, with a floor price of 68,300 yuan per square meter. in the end, both plots were sold for a total of 12.025 billion yuan.

"the jing'an lingshi community plot is the last residential land in the core area of ​​the daning section, with mature supporting facilities and a square plot. however, 21% of the plot is occupied by offices, and it is also necessary to achieve the three aspects of 'function, taxation, and registration' and reach a certain level of efficiency per square meter, so only china construction jiuhe has the guarantee to acquire the land." chen julan said.

another highlight of this land auction is that shanghai has made adjustments to the land transfer transaction rules. starting from the fifth batch, the "double high and double competition" approach has been implemented for plots with higher market popularity. that is, after the first round of bidding reaches the upper limit of the premium rate, it will enter the second round of quality competition. after reaching the upper limit, it will enter the second round of bidding. in the end, the highest bidder wins.

it is understood that the two high-quality plots in jing'an were auctioned in the "double high and double competition" model. the caojiadu plot was set with a premium rate cap of 40%, while the daning plot was set at 30%.

industry insiders believe that after shanghai optimized the land auction transaction rules, it not only moderately relaxed the land price limit, but also took into account the requirements for building high-quality "good houses". therefore, the land auction rules as a whole have become more comprehensive and comprehensive than before.

"the land parcels sold in shanghai this time did not trigger the second round of high-quality bidding, nor did it trigger the stage of the highest bidder winning. it only entered the first round of 'one high and one competition'. this reflects that although real estate developers have a strong interest in high-quality plots, overall their land bidding behavior is still relatively rational." yan yuejin, deputy director of the e-house research institute, said.

lu qilin believes that although the two plots of land launched in shanghai jing'an district did not reach the upper limit of the premium rate in the auction, these two plots of land, with both high total and unit prices, have injected confidence and momentum into the future real estate market that cannot be ignored.

"according to the data we have monitored, as of august this year, the transaction volume of luxury homes in shanghai with a unit price of more than 100,000 yuan per square meter accounted for 24%, an increase of 6 percentage points compared with the whole of last year. the continued hot sales in the luxury home market not only demonstrates the strong demand for high-end property, but also provides solid confidence support for real estate developers when acquiring land at a high premium." lu qilin added.