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wei jianjun is on the hot search again, this time it’s because of his live interview with cctv.

the 120-minute interview once again showed the sincerity and persistence of wei jianjun. let's take a look at what he said during the live broadcast:

1. i think it is not that the industry is bad, electric vehicles are bad, intelligent driving is bad, or plug-in hybrid vehicles are bad. the current internal competition should not be the concept of competition, but malicious competition.

2. we don’t believe their finances are real at all. they just rely on capital to build cars, which disrupts our good electric car era.

3. the internet also requires skills, because the netizens we are facing want to see that they don’t pretend, be sincere, tell the truth, and don’t act like a saint;

4. look at the current chinese super league. it has been through match-fixing, whistling, improper entry into the national team, gambling, and intentional losses. can we get out of this? i haven't watched football for a long time, and i feel particularly sad.

5. it’s not that chinese people are not good at playing football, but that we lack a certain spirit and the ability to abide by order. as long as the order is good and fair, we can play football well. we have so many excellent people, i don’t believe that we can’t select 11 people.

wei jianjun's frankness made the netizens who were watching the live broadcast unable to sit still. they reminded him on the public screen, "don't say everything", "you can't say everything", "don't say it, don't say it"...

it has to be said that the fact that the netizens who "love to watch the fun and not mind making trouble" came out personally to stop the man is exactly in line with the saying that "sincerity is always the killer move".

despite facing many doubts, wei jianjun's dictionary always has two words engraved in it: "rules" and "bottom line", whether it is football or cars.

“chinese brands may be suffering from a kind of anxiety disorder”

in just two hours of live broadcast, the topic of football alone lasted nearly half an hour, and this was even after a break in the middle. many people were confused as to why wei jianjun talked about football, which is completely unrelated to the topic, during such a precious opportunity as cctv's interview?

but in fact, wei jianjun is "xiang zhuang dancing with sword, aiming at pei gong".

in wei jianjun's view, football, like cars, is a competitive "event" that can be displayed on the international stage. since it is an international "competition", the rules must be followed, otherwise there will be no fairness.

"this rule is not set by our country alone. we must integrate into the international community. we are a big country, so our values ​​are problematic. it's not that chinese people can't play football well, but that we lack a certain spirit and the ability to abide by order. as long as there is order and fairness, we can play football well."

when asked by a cctv host about outside doubts that great wall motors was accused of vicious competition because its sales volume lagged behind its competitors, wei jianjun said frankly, "when great wall motors' sales volume was the best, it was fourth in the industry. now it is eighty-ninth. we have a principle internally, that is, even if we are out of the top ten, we must insist on taking the right path."

in wei jianjun's view, the original intention of running a business should not be to serve capital, be bound by capital, or rely on capital to make money. businesses must create value for society. only by achieving healthy development can they truly be responsible for the industry and the country.

it is worth mentioning that in 2023, toyota's net profit reached us$34.2 billion (approximately rmb 242.5 billion), exceeding the total net profit of 12 chinese automakers.

"last year, the industry lost 160 billion yuan. if a company does not have the ability to generate revenue, it will not go far without making a profit. it will not go far if it relies on capital. we cannot just tell stories. we pursue quality market share and try not to do things that make a loss."

wei jianjun said so and did so. although the ora black cat and white cat had achieved certain sales results, it would lose 13,000 yuan for each car sold, so great wall motors chose to stop production.

of course, great wall is not the only one doing this. ford motor also mentioned in its just-released q2 financial report that due to "continued pricing pressure and investment in the next generation of electric vehicles," its electric vehicle business will lose $5 billion to $5.5 billion this year. in response, ford announced a slowdown in its electric vehicle production plans.

similarly, porsche also postponed its electric vehicle plans when it announced its first-half financial report.

in wei jianjun's eyes, slowness does not mean falling behind. only by taking every step steadily can the company go further in the long run.

“we may be suffering from a kind of anxiety disorder. we should be more long-term and stable, so that our values ​​can be recognized by the target market and we can firmly walk on the path we have chosen.”

a pair of "indestructible" shoes worn for 15 years

"wear old shoes, walk new paths."

when wei jianjun proudly showed the host the pair of "indestructible" shoes he had worn for 15 years during the live broadcast, the host blurted out this sentence, which was talking about wei jianjun and great wall motors.

wei jianjun bought this pair of shoes near the factory before the construction of the xushui test site. from land acquisition to factory construction, he wore this pair of shoes countless times and walked all over the factory area. later, he wore this pair of shoes to xinjiang to drive and ride a motorcycle.

"these shoes seem to have a little life and emotions. although i don't come here often now, coming here today and revisiting the era when this factory was built still brought up many associations."

what wei jianjun couldn't hide was pride.

in 2014, great wall xushui smart factory began production. starting in 2021, the factory will be equipped with ant logistics vehicles with l4 autonomous driving technology. it does not require a driver and operates fully automatically.

the factory has extensively applied a number of intelligent algorithms such as vision, ai, and data models in production, logistics, quality and other aspects, realizing intelligent management of equipment, energy, and inspection, as well as "10-minute air logistics" between the factory and surrounding parts subsidiaries, further improving production efficiency.

at the same time, the factory is also equipped with a complete 30-year traceability system. all inspection data is filed for each vehicle, and even every screw is recorded in detail.

at present, the design and production cycle of xushui smart factory is 52 seconds, which is a solid backing for the new blue mountain to achieve "launch and delivery". on the day of the live broadcast, the new blue mountain officially rolled off the production line 10,000.

wei jianjun is also proud of his own testing ground.

in 2015, great wall motors built the first test site of a chinese-branded car company to obtain public inspection qualifications.

the test site covers an area of ​​1.14 million square meters and includes more than 10 modules, including high-speed loops, fatigue endurance roads, climbing test hills, wading pools, dynamic squares, etc., covering more than 100 types of typical characteristic road surfaces.

each model must pass at least 7,000 kilometers of testing here (equivalent to 300,000 kilometers of daily driving by users) before it can be delivered to users.

wei jianjun excitedly took the host through each test step one by one, until the host couldn't help but remind him, "don't go around anymore, go back", he still wanted to rush to the next destination with the host...

final thoughts

this live broadcast once again allowed the outside world to see wei jianjun's obsession with being a "guardian of the rules". his determination comes from his love for cars.

he would respond firmly to the external world's doubts; he would also resolutely step onto the live broadcast stage in his sixties to set an example for his subordinates; his answers to the host's sharp questions made netizens call him too "honest", but fortunately, he met a reliable "mouth substitute". although dong qian complained that wei jianjun was "in cao's camp but his heart was with han", she expressed what the inarticulate wei jianjun wanted to say:

"we are living in an era full of temptations and opportunities, because consumers are willing to open their wallets to embrace electric vehicles and more chinese-made cars, but we are also living in an era full of challenges and crises, because as mr. wei said just now, when toyota of japan and hyundai of south korea can conquer the world with profit levels of 240 billion and 120 billion respectively and make a fortune, our chinese companies are struggling in a market that should be so vast, squeezing their own living space and profit space. at the beginning, we said that lao wei has been on this road for 34 years. he has been making cars for 34 years. the one truth he knows best is that everyone prospers and everyone suffers together. when chinese cars are sold in overseas markets, they are no longer just the names of one family or one household. my name is great wall, and my name is something else. they have a common name: cars made in china. so, when we know such a reality, do we still need to struggle? what we need is to join hands and jointly create a new world. lao wei is trying, and we also hope that more car companies can work with lao wei."