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the passat pro launch conference "failed", which was somewhat embarrassing and difficult to understand

2024-09-13

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to be fair, when it came to showing the ai ​​voice assistant function, the passat pro's performance at the press conference was indeed a bit "awkward" and hard to understand. after all, in today's chinese auto market, the ai ​​voice assistant function is no longer a rare feature.

passat pro

not to mention mid-size sedans like passat, even on 100,000 yuan cars, this is a common function, and most of them are "very useful". for a mainstream car company like saic volkswagen to fail in such an incident, it must be said that it is somewhat "out of standard".

it is understood that on the evening of september 10, saic volkswagen officially launched the passat 380tsi family, with a total of 5 configuration versions, with an official price range of 159,900 to 223,900 yuan.

during the demonstration of the ai ​​voice model, saic volkswagen executive fu qiang interacted with the car computer: "what is the story behind the cross-bridge rice noodles in yunnan?"

passat pro

normally, it shouldn't be difficult for the ai ​​voice function to interact with this. however, what's embarrassing is that in about 10 seconds, the passat pro didn't respond at all.

when mr. fu qiang asked the question again, the ai ​​voice assistant equipped in passat pro gave an unexpected reply.

"everyone has different needs for backrest angles, but the flatter the better is not necessarily the case. according to data research, the seat back angle is between 22 and 32 degrees, which is the golden comfort zone for chinese consumers." the new car's ai voice assistant gave such interactive information.

media news

obviously, such interaction has nothing to do with the question raised by saic volkswagen executive fu qiang, and can be said to be a typical example of "answering a question irrelevantly".

obviously, at this time, the passat pro's display was unsuccessful, and it may even have an adverse impact on the promotion of related functions of the new car product.

in this regard, media reports show that people familiar with the matter said,the presentation was recorded in advance, but the executives disrupted the order of questions on site, and the operator could not keep up with the rhythm for a while., the ppt cut an extra page and the pre-prepared voice was not synchronized in time, resulting in a "crash".

passat pro

however, saic volkswagen has not responded or clarified the relevant media reports. for the specific situation, we will refer to the official response.

however, whether it is that "executives' on-site questions disrupted the order" causing "operators to be unable to keep up with the pace", or there is a problem with the new car's ai voice assistant function, it should be said that such a display failed to highlight the product's selling points.

theoretically speaking, car companies should generally attach great importance to the launch of such important models and rehearse in advance to avoid unnecessary problems.

therefore, i think the possibility of the problem caused by "executives asking questions on the spot out of order" as shown in media reports is relatively small.

fu qiang

you should know that mr. fu qiang is no longer a "newcomer" in the automotive industry. he currently has about 25 years of experience and accumulation in the automotive industry.

he is currently the executive vice president of sales and marketing at saic volkswagen, and should be said to have considerable experience. so, from this perspective, i think the possibility of "executives' on-site questions disrupting the order" leading to problems should be relatively small.

so, is the "rollover incident" caused by product function problems? fu qiang, executive vice president of sales and marketing of saic volkswagen, said theoretically, i think that since ai voice function is relatively mature, the relevant functions of passat pro installed by saic volkswagen should not be so "ignorant".

passat pro

i think it is somewhat incomprehensible from any perspective that such an "incident" would occur at the launch of a new car.

after all, as a heavyweight model of saic volkswagen, passat has always had good sales and reputation in the domestic auto market. it is impossible for saic volkswagen to ignore this car.

it is somewhat difficult to understand why such a "rollover incident" that should not have happened occurred on such an important occasion.

however, since the incident occurred on the evening of september 10 until the publication of this article, saic volkswagen has not publicly responded to this "rollover" incident.

passat pro

therefore, it is not known why such an "accident" happened. was it caused by a product function problem or the situation revealed by the media?

however, no matter which situation it is, or any other situation occurs, i think that at the launch conference of a heavyweight model like passat, with saic volkswagen's level, it is somewhat surprising that such a problem occurred, and it should not happen.

after all, for saic volkswagen, such performance is more or less "below the standard" and "awkward", making it even more difficult to understand or "puzzling".

passat pro

however, i think this incident should not affect the performance of the passat pro. to know what the vehicle is like, everyone should test drive it themselves.

after all, a "crash" at a press conference may just be a misunderstanding and should not be the criterion for judging the quality of a car model.