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using beauty as a bond to connect civilizations, the "rise from the ashes - notre dame de paris augmented reality immersive exhibition" jointly presented by l'oréal and the national museum of china opened grandly.

praise the vitality, creativity and cohesion of beauty, and celebrate the 60th anniversary of sino-french friendship

september 12, 2024, beijing - yesterday, the "rebirth of notre dame de paris augmented reality immersive exhibition" jointly presented by l'oréal group, the national museum of china and the public restoration agency of notre dame de paris was grandly opened. lu jin, deputy director of the state administration of cultural heritage, bai yutang, french ambassador to china, gao zheng, director of the national museum of china, and bo wanchamp, president of l'oréal north asia and ceo of china, successively delivered speeches at the opening ceremony. the opening ceremony was hosted by chen chengjun, executive deputy director of the national museum of china. luxembourg ambassador to china lu ruilang, greek ambassador to china karpelis, italian ambassador to china ambros, chinese government special representative for european affairs wu hongbo, deputy editor-in-chief of china central radio and television and editor-in-chief of cgtn fan yun, li liusan, the main person in charge of the chinese cultural heritage research institute, wen dayan, director of the department of exchange and cooperation of the state administration of cultural heritage, he xiaolei, deputy director of the department of museums and social cultural relics of the state administration of cultural heritage, wang yuegong, deputy director of the palace museum, zhou ping, deputy director of the qin shihuang mausoleum museum, representatives from the polish, german, spanish and american embassies in china, as well as former leaders of the ministry of culture, the ministry of civil affairs, the all-china federation of trade unions, the all-china women's federation, the china association for science and technology, the china disabled persons' federation and other institutions who have always been concerned about the development of the national museum of china, as well as experts and scholars in the field of cultural heritage, museum colleagues, and news media attended the opening ceremony. as one of the official cultural exchange projects for the 60th anniversary of the establishment of diplomatic relations between china and france, the exhibition at the national museum is unique in the global tour - four precious cultural relics from notre dame de paris are exhibited in china for the first time.

opening ceremony of “rise from the ashes: notre dame de paris augmented reality immersive exhibition”

bo vanchant, president of l'oréal north asia and ceo of china, said: "in this special year of the 60th anniversary of the establishment of diplomatic relations between china and france and the 115th anniversary of the founding of l'oréal, we are honored to cooperate with the national museum of china, the highest temple of chinese history and culture. such an exhibition where culture, art and technology complement each other, using the beauty of civilization as a bond to promote the mutual understanding between the chinese and french people, promote the integration of the two countries' cultures, and contribute cultural soft power to china-france economic and trade cooperation, has far-reaching significance. as a spiritual landmark that witnesses the span of french civilization for nearly a thousand years, notre dame de paris has become a treasure house of beauty that records the immortal creativity of all mankind. we also hope that through the exhibition, we can inspire more people to join us in protecting, praising and sharing the vitality, creativity and cohesion of the beauty demonstrated by notre dame, and create beauty together to move the world.

l'oréal north asia president and china ceo bo wanshang delivered a speech at the opening ceremony of the exhibition

in april 2019, the spire of notre dame collapsed in flames, causing grief to countless people. the bettencourt family, heirs to the l'oréal group, and the l'oréal group immediately donated 200 million euros to the renovation of the cathedral, and jointly developed and promoted the global tour of the "notre dame de paris augmented reality immersive exhibition" with the notre dame public restoration agency and the french technology company historey to share the everlasting beauty of notre dame with the world.

bruno desa moreira, co-curator of the exhibition and founder and ceo of historey, said: "this special exhibition, exclusively sponsored by the l'oréal group, celebrates the glorious history and unique charm of notre dame de paris. thank you very much for making this wonderful thing a reality. we are also honored to present this exhibition at the national museum of china, especially as notre dame de paris will be restored this year, which makes the exhibition even more special."

"reborn from the ashes - notre dame de paris augmented reality immersive exhibition" reconstructs the "digital twin" of notre dame de paris through augmented reality (ar) technology, and displays the true beauty of art with virtual scenes of science and technology - the audience can not only witness the glorious moment of napoleon's coronation in notre dame, explore the secrets under the bright light of the rose window, but also learn about the latest progress of the restoration of the glory of this world cultural heritage with the joint efforts of experts from different countries and professions, including china. thanks to the high degree of freedom of exploration and various forms of interactive experience, audiences of different backgrounds and ages can customize their own exploration routes and actively explore different aspects of the beauty of notre dame.

in order to present gifts to the chinese people who love culture, l'oréal group, the national museum of china and the public restoration institute of notre dame de paris have facilitated the first visit to china of four authentic notre dame sculptures, three of which are being exhibited abroad for the first time outside france, and the other is a 13th-century gothic capital that existed when notre dame was first built. among the cultural relics that are "going abroad" for the first time, there are two "gargoyles" and "gargoyles" that were created by the architect viollet-le-duc in the mid-19th century and are considered to be the representative sculptures of notre dame de paris. the "gargoyles" were originally part of the notre dame de paris rainwater drainage system, and there are more than 200 of them in the entire church. the "gargoyles", as decorations of the famous spires, reflect people's aesthetic preference for symbolism and fantasy medieval times.

authentic artifacts of notre dame de paris - gargoyles

bertrand lortholary, french ambassador to china, said: "in 2024, we will celebrate the 60th anniversary of the establishment of diplomatic relations between france and china, and also solemnly hold the france-china cultural tourism year. the holding of the 'rebirth of notre dame de paris augmented reality immersive exhibition' once again highlights the vitality and richness of french-chinese cultural cooperation and the importance that both countries attach to the protection and promotion of cultural heritage. the exhibition successfully reproduces the glorious scene of notre dame de paris through 3d modeling, allowing visitors to enter this great historic site in a unique way. i would like to thank the l'oréal group for its long-term support for the promotion of french culture and heritage in china, and thank the national museum of china for its strong support for this exhibition. in december this year, we will see the restoration of notre dame de paris completed and reopened to the public. i sincerely invite everyone to come to paris in a few months to visit and rediscover the beauty of notre dame de paris."

french ambassador to china bai yutang delivered a speech at the opening ceremony of the exhibition

in order to lead more chinese audiences, especially young people, to deeply interpret the beauty of art and science behind notre dame, l'oréal will also work with the national museum of china to invite experts from different disciplines during the exhibition and specially plan a series of special cultural activities such as the "youth art and science empowerment camp", hoping that more people will become guardians and disseminators of beauty.

at present, the "notre dame de paris augmented reality immersive exhibition" has traveled to 14 major cities around the world. in addition to beijing, l'oréal also supported the exhibition in four major cities in the company's north asia region: shanghai, seoul, tokyo and hong kong.

“rise from the ashes: notre dame de paris augmented reality immersive exhibition”

【exhibition information】

opening time:september 12th - october 20th (closed on mondays),

9:00-17:00 every day (no admission after 16:00);

exhibition location: north exhibition hall 3, national museum of china.

about l'oréal

for more than 110 years, l'oréal, as a pioneer in the global beauty industry, has always adhered to one thing, that is, to meet the needs and aspirations of consumers around the world for beauty. with the mission of "creating beauty that moves the world", l'oréal defines beauty with an inclusive, ethical and generous attitude, and is committed to sustainable social and environmental development. with the powerful portfolio of 36 international brands under the group and the forward-looking "l'oréal for tomorrow - sustainable development commitment 2030", l'oréal provides consumers around the world with high-quality, effective, safe, sincere and responsible beauty products to unleash the unlimited potential of diverse beauty.

the group has 88,000 employees worldwide, a balanced global business footprint and a complete distribution network (covering e-commerce, mass market, department stores, drugstores, hair salons, brands and travel retail), which enabled l'oréal to achieve global sales of 27.94 billion euros as of september 30, 2022. l'oréal has 20 r&d centers in 11 countries around the world, and a professional r&d and innovation team composed of 4,000 scientists and more than 3,000 scientific and technological talents, committed to creating the beauty of the future and becoming the source of beauty technology.

about l'oréal china

l'oréal, the world's largest cosmetics group, entered the chinese mainland market in 1997. l'oréal china is headquartered in shanghai and currently has 31 brands, a research and innovation center, two factories in suzhou and yichang, and more than 14,000 employees in china. after 25 years of high-quality, steady and sustainable growth, china has become the second largest market of the l'oréal group in the world, the headquarters of the group's north asia beauty golden triangle, and one of the three major hubs of the group's beauty technology. on the occasion of its 25th anniversary of entering the chinese mainland market, l'oréal established its first investment company in the chinese market, shanghai meicifang investment co., ltd., committed to working with partners to create win-win situations and explore the beauty of the future. as a responsible corporate citizen, l'oréal china has always implemented the "l'oréal, for tomorrow - sustainable development commitment 2030" proposed by the group. it is the first market of the group's fully operational facilities with "zero carbon" and actively contributes to the beautiful development of chinese society through social responsibility projects.